Notix.Games is launching a turnkey casino platform and will present it at SBC Summit Malta on 28–30 April 2026, as the Cyprus-based iGaming vendor expands from two product lines to three.

The company said the platform targets operator pain points in emerging markets, including limited flexibility in existing turnkey options and dependence on a single vendor. Notix.Games positions the product for both new casino launches and migrations from existing setups, with “gradual integration without a full system replacement.”

According to Notix.Games, the platform uses a modular architecture covering game and player management, payments and compliance operations, and promotional tools for bonus campaigns, marketing activities, and affiliate management. The company said future updates will add more personalization, gamification, and compliance modules.

Dinara Pogodina, CEO of Notix.Games, said: “Our mission is to bring tangible value to operators globally, and the launch of the platform is the next logical step in our product development strategy. It is designed to help our partners simplify operations while remaining scalable and flexible.

“Moving from a game studio and aggregator to a full-scale technology provider is an important milestone for Notix.Games. It reflects our commitment to building practical, reliable solutions that respond to the real needs of operators in a fast-changing market.”

Notix.Games, founded in 2023, said its aggregator—described as the technological foundation for the new platform—has integrated more than 50 game providers through a single API and serves multiple operators worldwide, including 1XBet. The company will exhibit the platform at stand D50, its first exhibition stand at the event.

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DrawHouse, a new B2B prize draw platform built by the team behind Network Gaming, has launched in the UK, targeting betting operators, media companies and digital platforms looking to add prize draw products.

The company said its platform is “fully managed” and includes compliance, KYC, payments, draw operations and prize fulfilment, designed to let partners launch “in weeks” without the operational and regulatory complexity that has limited wider adoption of prize draw competitions.

Harry Collins, CEO and Founder of DrawHouse, said: “Prize draws are already a large and growing market, but they’ve largely developed outside of traditional operator ecosystems. This isn’t about creating new demand – it’s about capturing revenue that’s already happening elsewhere.” The company cited UK market figures of more than £1.3bn in annual revenue and more than 7 million active players.

DrawHouse also highlighted a “networked liquidity model” that pools prize inventory across partners to offer larger prizes at launch. “Prize draws are a scale game – bigger prizes drive better outcomes,” Collins said. “By connecting partners through a shared network, we’re able to deliver that scale.”

The launch includes the appointment of Jamie Pinner as Chief Commercial Officer. Pinner said: “There’s a clear opportunity for operators to diversify revenue and reach complementary audiences through prize draws. What DrawHouse does well is remove the operational barriers and make the product easy to launch and scale.” DrawHouse said it has secured its first partner and is in discussions with additional operators in the UK and internationally.

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Editor’s Take

Why this matters: In the race for distribution, direct integrations are becoming less common for mid-sized studios. Partnering with a “super-aggregator” like Alea—known for its focus on API performance and data security—gives Tom Horn Gaming instant access to hundreds of operator brands without the technical bottleneck of individual integrations. This move signals a push to maximize the yield from their back catalog of 100+ games in both mature and emerging markets simultaneously.

The Full Story

Tom Horn Gaming, the omnichannel software supplier, has significantly widened its distribution capabilities by signing a new partnership with Alea, the award-winning iGaming aggregator.

The agreement sees Tom Horn’s entire portfolio of over 100 titles integrated into Alea’s aggregation ecosystem. This includes the supplier’s best-performing classic slots such as 243 Crystal Fruits and The Secret of Ba, as well as recent releases like Tao Tree Coins.

Technical & Strategic Fit For Tom Horn Gaming, the deal is a strategic lever to penetrate new jurisdictions more efficiently. By plugging into Alea’s centralized API, the studio gains immediate access to Alea’s extensive roster of operator partners. The collaboration focuses heavily on delivering “localized” content—games specifically tailored to regional preferences and regulatory requirements—without the friction of individual technical setups.

Management Commentary Both companies emphasized the role of compliance and technical reliability in the deal.

Ondrej Lapides, CEO of Tom Horn Gaming, commented on the strategic alignment:

“Partnering with Alea allows us to bring our games to even more operators and players in markets where we’ve long been committed to delivering tailored, reliable, and engaging content. Alea’s focus on compliance and seamless delivery perfectly complements our own ambitions for growth in both mature and emerging regions.”

Eduard Verdaguer, Partnerships Manager at Alea, highlighted the supplier’s reputation:

“Tom Horn Gaming has built a strong reputation for creating accessible, market-tailored content that players know and trust.”

This partnership marks the latest in a series of commercial expansions for Tom Horn Gaming in late 2025, reinforcing its status as a staple content provider for regulated markets.

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