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SOFTSWISS Jackpot Aggregator: Half of Players Increase Average Bet Sum After Joining Jackpot Campaigns

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Up to 50% of players increase their average bet sum, and almost 70% of casino players make more daily wagers after participating in jackpot campaigns. SOFTSWISS shares the first results from clients connected to the Jackpot Aggregator, the company’s latest iGaming innovative product.

Launched in October 2021, the Jackpot Aggregator is an iGaming business tool for player acquisition, engagement, and retention.

To analyse the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group which has taken advantage of both the local and global jackpot campaigns. Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curacao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth. All the information is reflected in the product report. However, the most significant facts are accumulated in the article below.

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Jackpot Campaigns: Player Response

 

 

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According to the statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analysed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience.

Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.

As shown in the report, 47.5% of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82.3% vs. 17.7% respectively.

 

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“An unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience. According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant results”, notes Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.

 

Campaign Results: Bet Sum Growth

The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analysed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity.

The most impressive results are the following: almost 50% of players increased their average bet sum after joining the jackpot campaign. Almost half of those users demonstrate 75% growth of the average wager sum.

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Another indicator of player activity – the average daily number of bets – also surged after brands started their first jackpot campaign. Up to 70% of players increased their number of bets per day, some of them by several times.

The full statistics are available in the report published by the SOFTSWISS Jackpot Aggregator team.

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“Jackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign. The combination of the Jackpot Aggregator team’s expertise and the operator’s experience is a crucial thing for creating unique campaigns which help to manage  key brand indicators and, accordingly, affect growth”, highlighted Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.

The SOFTSWISS Jackpot Aggregator is now strengthening its position in the market by launching the first global jackpot across MGA licensed brands. At the same time, the team is working on expanding the list of partners. Besides casino operators, reputable game providers, as well as game aggregators and casino platforms, will join the virtual jackpot system soon.

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Industry News

Flutter receives formal approval of its science-based targets

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Flutter Entertainment Plc announced that the Science Based Targets initiative (SBTi) has formally approved its near and long-term science-based emissions reduction targets. The SBTi has also verified Flutter’s net-zero science-based target by 2035.

Flutter’s net-zero target conforms with the SBTi Corporate Net Zero Standard and has been classified to be in line with a 1.5°C trajectory, aligning to the levels required to meet the goals of the Paris Agreement.

Scope 1, 2 and 3 targets approved by the SBTi are as follows:

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Overall Net-Zero Target:Flutter commits to reach net-zero greenhouse gas (“GHG”) emissions across the value chain by 2035. This is broken down as follows:
Near-Term Targets: Flutter commits to reduce absolute scope 1 and 2 GHG emissions 45% by 2030 from a 2022 base year. Flutter also commits to reduce absolute scope 3 GHG emissions 45% within the same timeframe.
Long-Term Targets: Flutter commits to reduce absolute scope 1 and 2 GHG emissions 90% by 2035 from a 2022 base year. Flutter also commits to reduce absolute scope 3 GHG emissions 90% within the same timeframe.
Flutter will provide regular reporting on progress against these targets, in addition to the approach to managing climate-related risk and opportunities.

Flutter’s Group Director of Sustainability and Regulatory Affairs, Sue Albion, said: “At Flutter, we are committed to playing our part in moving toward environmental sustainability, for the health of our planet and the future success of our business. Around the world, our brands are taking steps to track their carbon footprint and reduce emissions, and we’re collaborating with partners across our supply chain to support them to do the same. Setting clear, science-based targets and holding ourselves accountable to deliver against them is a key part of this journey.”

The post Flutter receives formal approval of its science-based targets appeared first on European Gaming Industry News.

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Bragg Gaming Launches Metric Gaming Sportsbook with Betnation in The Netherlands

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Bragg Gaming Group announced the launch of the Betnation sportsbook, utilising technology developed by Metric Gaming across the Dutch market for the first time.

Under the terms of the extension agreement, Bragg provides access to Metric’s sportsbook technology through its existing relationship with the developer, with Bragg working to integrate this technology into Betnation’s current set up.

The integration benefits Betnation further through access to Bragg’s in-house regulatory reporting tools, as well as access to cutting-edge marketing and promotional tools available through Bragg’s Fuze toolset.

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The agreement marks the first usage of Metric’s sportsbook technology via Bragg Gaming Group to a Bragg client, with similar launches with other Bragg clients set to follow.

This relationship aims to allow an operator to have all the autonomy and control of an in-house developed sportsbook but through an outsourced solution which is more cost effective for the operator, making it easier for operators to focus on customers.

The launch follows the award of a sports betting license to Betnation by the Dutch Gambling Regulator, the Kansspelautoriteit (KSA) last month, following an extensive application review process and building on Betnation’s prior iGaming license award.

The sportsbook debut comes at a crucial time in the sporting calendar, with the UEFA European Championship Football tournament kicking off in Germany on June 14, 2024, and with the Paris 2024 Olympics beginning a month later in July.

Betnation are a long standing client of Bragg Gaming, first agreeing a turnkey technology, content aggregation and managed services deal covering the Dutch market in April 2022.

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Betnation currently utilizes Bragg’s constantly updated, cutting-edge Player Account Management (PAM) platform in the Dutch market, as well as Bragg’s iGaming content aggregation services, which include casino content from multiple in-house studios as well as exclusive content from multiple studio partners.

Betnation also uses the Fuze customer engagement toolset in its iGaming, benefitting from market leading tools proven to increase user engagement through enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Tools available to iGaming operators under the Fuze toolset include an AI-powered Game Recommendation System, Game-based leaderboards, tournaments and quests.

Matevž Mazij, Chief Executive Officer at Bragg, commented: “We’re delighted to help Betnation expand their existing iCasino offering into sportsbook for the first time, in this first-of-its kind agreement.

“We hope that this arrangement with Metric Gaming will offer our operator clients a unique, game-changing way to offer sports betting but in a way which removes many of the associated financial and operational concerns.”

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Robert Schouten, Chief Executive Officer at Betnation, commented: “We’re grateful to the KSA for granting us a sports betting licence, and we’re looking forward to launching our debut sportsbook offering with Bragg and Metric.

The upcoming summer of sporting events will undoubtedly be a busy one for Dutch bettors and we’re looking forward to being able to offer a wide range of betting opportunities for our customers.”

The post Bragg Gaming Launches Metric Gaming Sportsbook with Betnation in The Netherlands appeared first on European Gaming Industry News.

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eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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