Caesars Sportsbook
CAESARS SPORTSBOOK WINS MARKETING CAMPAIGN & SPONSORSHIP OF THE YEAR AT 2022 SBC NORTH AMERICA AWARDS
Caesars Sportsbook, a division of Caesars Entertainment, Inc., claimed the Marketing Campaign & Sponsorship of the Year award at this year’s SBC North America Awards. The ceremony, which took place in New York City, was accepted by Caesars Sportsbook Senior Vice President and Chief Development Officer, Dan Shapiro, and other representatives.
“It’s an honor to be recognized for the storytelling we’re doing with our campaigns and the partnerships we’ve established since our launch,” said Shapiro. “Sports are about emotional connections and we’ve set out to build a brand that connects with sports fans on that level. This recognition is a testament to the incredible work by our Team Members and the great partners we have. We look forward to building on Caesars Sportsbook’s success while continuing to entertain.”
Caesars overcame the challenge of launching a new brand in the highly competitive sports betting category following its acquisition of William Hill and subsequent launch of Caesars Sportsbook. Its marketing efforts and campaigns leveraged the legacy that Caesars has in sports while utilizing a new technology platform and creating a unique and differentiated marketing campaign that broke through to deliver strong results.
The campaign, starring actor JB Smoove as Caesar, Halle Barry as Cleopatra, the royal family of football Archie, Peyton, Eli, and Cooper Manning, sports personalities Trey Wingo and Kenny Mayne, comedian Patton Oswalt, and other sports legends has been a key driver for Caesars Sportsbook’s success. The rollout of the campaign centered around the 2021-22 National Football League season and culminated with the first-ever Super Bowl ad by the brand and the first-ever responsible gaming ad spot to air during NFL games and around the Super Bowl, starring the Mannings.
The SBC Awards recognize the achievements of operators, affiliates, and suppliers from all major disciplines in sports betting and gaming.
Caesars Sportsbook is currently live in 24 states and jurisdictions—18 of which are mobile—and operates the most retail sportsbooks across the country.
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Caesars Entertainment
Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio
Caesars Entertainment Inc. announced the opening of a new in-person Caesars Sportsbook located inside Northfield Park Racino near Cleveland through a new partnership with Clairvest Group Inc. As an official sports betting partner of the Cleveland Cavaliers, the launch expands Caesars’ presence in the Buckeye State and is an ideal complement to the Caesars Sportsbook mobile app.
Designed for today’s sports fan, Caesars Sportsbook at Northfield Park Racino delivers a premium in-person sports wagering and viewing experience powered by Caesars’ best-in-class technology. The new sportsbook features an expansive LED video wall, five staffed betting windows and a fleet of Caesars Sportsbook self-service betting kiosks, available for 24/7 wagering. Guests can access a diverse menu of sports wagering markets with convenient mobile app account deposits and withdrawals and earn Caesars Rewards with every wager.
“Northfield Park Racino gives us a strong new venue to connect with Northeast Ohio sports fans in a high-traffic entertainment destination. Its location just outside Cleveland, a market defined by some of the most passionate sports fans in the country, pairs our industry-leading technology with a lively atmosphere that enhances how fans watch and wager on sports throughout the year,” said Eric Hession, President of Caesars Digital.
“We’re excited to partner with Caesars Sportsbook to bring even more energy and excitement to our guest experience. This collaboration is a strong addition to our Overtime Bar and Grill, enhancing the overall sports fan atmosphere and entertainment offering,” said Kevin Brady, GM at Northfield Park Racino.
Caesars Sportsbook users will enjoy unmatched rewards redeemable through their sports wagering activity via the industry-leading customer loyalty program, Caesars Rewards. Every wager placed in-person at Caesars Sportsbook at Northfield Park or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.
The post Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment
MLB Players Inc. Partners with Caesars Entertainment
MLB Players Inc. and Caesars Entertainment Inc. announced a partnership agreement making Caesars Sportsbook and William Hill officially licensed sportsbook partners of MLB Players Inc. With this deal, Caesars gains access to MLB player name, image, and likeness rights for use across its online sportsbook platforms and at retail sportsbook locations for both brands in North America.
Beginning with the 2026 season, Caesars has integrated MLB player imagery into the Caesars Sportsbook mobile app in jurisdictions where it is live, the William Hill Nevada mobile app, and at retail locations for both brands. Baseball fans should expect to see player imagery in mobile market templates, promotional boost banners and in player-specific markets on self-service betting kiosks inside sportsbook locations throughout the 2026 MLB season.
“Players are the most powerful connection point in sports. By partnering with Caesars, that connection becomes even more visible and dynamic, giving fans a richer and more engaging experience across its platforms,” said Evan Kaplan, President of MLB Players Inc.
“Sports fans regularly show us how much they care about the athletes they follow. Their presence and star power are what fans respond to most. Bringing licensed player imagery into our platforms helps us deliver a more engaging experience for fans,” said Eric Hession, President of Caesars Digital.
The agreement was facilitated by OneTeam, the group licensing partner of the MLB Players Association.
“Caesars recognizes the power of player imagery to inspire fan connection. This partnership reflects the growing influence of player IP in modern fan engagement and sets a new benchmark for collaboration between leagues, athletes, and the gaming industry,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Inc. Partners with Caesars Entertainment appeared first on Americas iGaming & Sports Betting News.
Caesars Sportsbook
IGT Signs Two-year Contract Extension with Rhode Island Lottery
IGT has announced that it has signed a two-year contract extension with the Rhode Island Lottery to continue powering statewide retail and mobile sports betting in Rhode Island through at least November 2028 via IGT PlaySports technology.
“IGT is very pleased to continue our long-term relationship with the Rhode Island Lottery through 2028 and help generate important revenue for the State through its sports betting operations powered by PlaySports technology. IGT PlaySports continues to invest in the Sportsbook Rhode Island app to ensure the Lottery is offering a premier betting product that makes a positive impact on the State’s commitments to good causes,” said Joe Bertolone, SVP of Sports Betting at IGT.
IGT PlaySports, Caesars Sportsbook and the Rhode Island Lottery have teamed up to offer retail and mobile sports betting since 2018.
The post IGT Signs Two-year Contract Extension with Rhode Island Lottery appeared first on Americas iGaming & Sports Betting News.
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