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CAESARS SPORTSBOOK WINS MARKETING CAMPAIGN & SPONSORSHIP OF THE YEAR AT 2022 SBC NORTH AMERICA AWARDS

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Caesars Sportsbook, a division of Caesars Entertainment, Inc., claimed the Marketing Campaign & Sponsorship of the Year award at this year’s SBC North America Awards. The ceremony, which took place in New York City, was accepted by Caesars Sportsbook Senior Vice President and Chief Development Officer, Dan Shapiro, and other representatives.

“It’s an honor to be recognized for the storytelling we’re doing with our campaigns and the partnerships we’ve established since our launch,” said Shapiro. “Sports are about emotional connections and we’ve set out to build a brand that connects with sports fans on that level. This recognition is a testament to the incredible work by our Team Members and the great partners we have. We look forward to building on Caesars Sportsbook’s success while continuing to entertain.”

Caesars overcame the challenge of launching a new brand in the highly competitive sports betting category following its acquisition of William Hill and subsequent launch of Caesars Sportsbook. Its marketing efforts and campaigns leveraged the legacy that Caesars has in sports while utilizing a new technology platform and creating a unique and differentiated marketing campaign that broke through to deliver strong results.

The campaign, starring actor JB Smoove as Caesar, Halle Barry as Cleopatra, the royal family of football Archie, Peyton, Eli, and Cooper Manning, sports personalities Trey Wingo and Kenny Mayne, comedian Patton Oswalt, and other sports legends has been a key driver for Caesars Sportsbook’s success. The rollout of the campaign centered around the 2021-22 National Football League season and culminated with the first-ever Super Bowl ad by the brand and the first-ever responsible gaming ad spot to air during NFL games and around the Super Bowl, starring the Mannings.

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The SBC Awards recognize the achievements of operators, affiliates, and suppliers from all major disciplines in sports betting and gaming.

Caesars Sportsbook is currently live in 24 states and jurisdictions—18 of which are mobile—and operates the most retail sportsbooks across the country.

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Caesars Sportsbook

Caesars Sportsbook Recognized for Responsible Gaming Practices with Top Accreditation by Responsible Gambling Council’s RG Check Program

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Caesars Sportsbook announced its receipt of the prestigious RG Check accreditation from the Responsible Gambling Council (RGC). The certification includes an assessment of Caesars Sportsbook’s commitment to Responsible Gaming, including areas such as player and Team Member education, public awareness advertisements, and funding for organizations dedicated to Responsible Gaming research, awareness, and education.

As part of the RG Check accreditation process, Caesars Sportsbook underwent a thorough assessment of its Responsible Gaming practices, Team Member training process, player education, and protection efforts. The assessment concluded that Caesars Sportsbook is among the industry leaders in Responsible Gaming, building on Caesars Entertainment’s legacy in its Responsible Gaming practices.

“We are honored to receive the RG Check accreditation from the Responsible Gambling Council. For more than 30 years, Caesars Entertainment has been at the forefront of Responsible Gaming, implementing policies that have carried over to Caesars Sportsbook to educate our players on how to play responsibly and providing responsible gaming tools. This acknowledgment validates our efforts to continue to improve our Responsible Gaming practices and ensure our players are gaming with us for the right reasons. We’re proud to further enhance our Responsible Gaming initiatives available through Caesars Sportsbook,” Eric Hession, President of Caesars Digital, said.

“Congratulations to Caesars Sportsbook for receiving their RG Check accreditation. RG Check is the world’s most comprehensive gambling accreditation program. Developed in consultation with policymakers, gambling providers, players, and people who have experienced gambling harm. It is also backed by rigorous safeguards that protect players and foster a sustainable player base. An RG Check Accreditation means Caesars Sportsbook has achieved the highest standards for their Responsible Gambling practices,” Shelley White, CEO of the Responsible Gambling Council, said.

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The RG Check stands out as a pinnacle in the gaming industry and is known for its uncompromising standards and rigorous accreditation criteria. Receiving the RG Check validates sites or venues that have implemented robust Responsible Gaming policies.

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Caesars Sportsbook

Caesars Sportsbook Expands Mobile Wagering Statewide in North Carolina

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After becoming the first sportsbook to offer mobile sports wagering in North Carolina on Eastern Band of Cherokee Indians Tribal Lands and at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel, Caesars Sportsbook is now accepting mobile sports wagers across the Tar Heel State. The full launch of Caesars Sportsbook, the premier sports betting platform operated by Caesars Entertainment Inc., builds on the longstanding partnership between Caesars and the Eastern Band of Cherokee Indians. Sports fans 21 and older can download the Caesars Sportsbook app on iOS and Android or access it via desktop when visiting caesars.com/sportsbook.

“North Carolina is filled with sports fans who’ve shown us how passionate they are about their teams. The expanded launch of our Caesars Sportsbook mobile app serves as an opportunity for fans to get a little closer to the sports they love, and we look forward to providing a best-in-class mobile sports wagering experience to more North Carolinians that pays homage to the sports excellence that is engrained in the state’s history,” said Eric Hession, President of Caesars Digital.

Caesars Sportsbook’s integration with the company’s industry-leading customer loyalty program, Caesars Rewards, provides users with unmatched rewards linked to their sports wagering activity. Every wager placed in-person or on the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences, including discounted getaways at various Caesars destinations across North America, world-class culinary or entertainment experiences, and more.

The Caesars Sportsbook app features thousands of game markets, prop bets, same-game parlays, in-game live betting for all major North American sports league action and the ability to livestream marquee sporting events, including NFL games, directly in the app. The online experience is also highlighted by user-friendly features like quick payouts and numerous deposit options to build on the gold-standard sports wagering experience available at Caesars destinations in North Carolina. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts can also be made at Harrah’s Cherokee Casino Resort in Cherokee, NC, and Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC.

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Caesars Sportsbook

CAESARS SPORTSBOOK ACCEPTS LEGALIZED MOBILE SPORTS WAGERS ON EASTERN BAND OF CHEROKEE INDIANS TRIBAL LANDS IN NORTH CAROLINA; FIRST WITHIN STATE BORDERS

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Caesars Entertainment, Inc. announced its premier sports wagering platform, Caesars Sportsbook, became the first sportsbook to launch legalized mobile sports betting in the state of North Carolina. Made possible under the Indian Gaming Regulatory Act and through Caesars’ expanded relationship with the Eastern Band of Cherokee Indians, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.

In addition to today’s exclusive launch on tribal lands and in advance of going live statewide on March 11, subject to regulatory approval, those 21 and older in North Carolina can download the Caesars Sportsbook app on iOS and Android or visit caesars.com/sportsbook on desktop to register and create their account. Convenient cash deposits and withdrawals for Caesars Sportsbook mobile accounts are also available at Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel.

“The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years,” said Eric Hession, President of Caesars Digital. “We’re thankful to be able to offer wagering at the Harrah’s Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility.”

“Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened,” said Michell Hicks, Principal Chief of the Eastern Band of Cherokee Indians. “We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.”

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With quick payouts, a variety of deposit options, and many other user-friendly features, the Caesars Sportsbook app builds on the elevated and seamless sports wagering experience fans have historically enjoyed at Caesars destinations in North Carolina. The Caesars Sportsbook app also features lightning-fast scoreboards, same-game parlays, prop betting markets, expanded in-play betting options, livestreaming of marquee sporting events and much more.

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