Asia
New research from Niko Partners: Asia share of the global esports market continues to grow
The Asia esports market is more than 57% of the $1.1 billion dollar global esports market.
Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of the 2022 Esports in Asia and Esports in China reports. Asia is the world’s largest and most important region for esports and Niko’s reports cover the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Key takeaways from the reports include:
- The Asia esports industry generated a combined revenue of $USD 634.3 million in 2021, growing 16.6% over the previous year
- Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region
- Asia accounts for 57% of the estimated USD $1.1 billion global esports market, a 2.7% increase over 2020
- Esports tournament prize pools in Asia totaled $60 million (USD) in 2021, up from $20 million in 2020.
- The top esports genres are Battle Royale and MOBA
- India and Southeast Asia will see the largest YoY revenue growth by the end of this year at 18.3% and 17.2%
- China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021
- Esports competitors inChina are 1.5x more engaged and spend 2.4x more on gaming when compared to gamers who do not competitively play esports
- The leading PC esports titles in Asia are League of Legends, PUBG, and Valorant
- The leading mobile esports titles in Asia are PUBG Mobile/BGMI, Free Fire, and League of Legends: Wild Rift
“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space,” said Alexander Champlin, director of esports research at Niko Partners. “The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”
Niko’s research methodology for games market reports includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more. Each market report provides a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for games.
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Asia
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
PhilWeb Corporation has reinforced its position as a technology-driven company at SiGMA Asia 2026, highlighting its continuing transformation through digital innovation, scalable platform solutions and strategic technology investments aligned with the rapidly evolving digital economy in Asia.
As one of the Philippines’ established technology and platform providers, PhilWeb participated in SiGMA Asia 2026 to showcase its long-term vision centered on digital infrastructure, operational scalability, customer engagement technologies and future-ready platform development. The company’s presence at the international event reflects its broader strategy of strengthening its role within the growing technology, digital entertainment and fintech ecosystem in the region.
With more than 25 years of operational experience, PhilWeb continues to evolve alongside changing market demands and technological advancements. Over the years, the company has steadily expanded its capabilities through investments in platform modernization, integrated digital systems, payment technologies and data-driven operational tools designed to support scalable and efficient business operations.
As industries across Asia continue to undergo digital transformation, PhilWeb sees increasing opportunities in technology-enabled ecosystems where connectivity, automation, customer experience and operational efficiency play increasingly important roles in long-term business growth.
At SiGMA Asia 2026, the company highlighted initiatives focused on strengthening its digital ecosystem through improved platform capabilities, enhanced payment integration infrastructure and technology solutions designed to support seamless experiences across both physical and digital customer environments.
PhilWeb also emphasised the growing importance of integrated platforms and scalable digital operations as consumer behaviour continues to shift toward more connected and technology-driven experiences. The company continues to adapt to these evolving trends by exploring innovations that improve accessibility, operational flexibility and customer engagement.
Participation at SiGMA Asia 2026 also provided PhilWeb with opportunities to engage with international technology firms, fintech companies, digital infrastructure providers, payment solutions companies and regional business partners as it continues to strengthen its long-term growth strategy.
Beyond technology expansion, PhilWeb continues to prioritise governance, compliance-driven systems, operational transparency and sustainable business.
The post PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest
NODWIN Gaming and Nodding Heads Games are launching the inaugural India Games Showcase (IGS), a digital event set to premiere on June 8 as an official partner showcase of Summer Game Fest. The broadcast will feature 40 curated Indian indie games across trailers, reveals, gameplay segments and announcements.
The India Games Showcase will be accompanied by a dedicated Steam event aimed at helping players discover, follow and wishlist participating titles. The event is scheduled for 10 AM PT / 10:30 PM IST and will stream on YouTube and Twitch.
NODWIN Gaming Co-founder and Managing Director Akshat Rathee said: “There is a raw, untapped creative energy in the Indian indie ecosystem right now that is completely unique. We are seeing developers blend world-class mechanics with incredibly rich, localized storytelling that the global gaming community hasn’t experienced before. We want to make sure that a brilliant game built in India doesn’t just stay a local secret, but gets the global eyeballs, distribution, and recognition it rightfully deserves.”
Nodding Heads Games Co-founder and Game Director Avichal Singh added: “The debut of India Games Showcase proves that Indian indies are making strides as they arrive and make a presence internationally. The rise of quality and genre variety titles in recent years is very promising. Our partnership with the world’s biggest showcase, Summer Game Fest, is another mark of approval for the country. We’re excited for the times ahead.”
Ahead of the broadcast, the organisers named the first set of participating games, including Raahi (Kalp), Dodo Duckie (BornMonkie), Loop : Beginning Of Never Ending Journey (Pravin Nikam), Rakshasa (Odd Compass Studio), and Silkgrove (Gallic Entertainment). The showcase is spearheaded by Nodding Heads Games, the studio behind Raji: An Ancient Epic.
The post NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
EGT wins SiGMA Asia Awards 2026 for Best Land-Based Game Feature
EGT has won the Best Land-Based Game Feature category at the SiGMA Asia Awards 2026 for the second consecutive year. The award was presented at a ceremony on 01 June, with EGT recognized for its multi-level progressive jackpot Sheng Sheng Bu Xi.
According to the company, Sheng Sheng Bu Xi is part of its Asian-themed products portfolio and is available in two titles: Bonus Boom and Bonus Craze. EGT said the feature runs across four jackpot levels with bonus mechanics including free spins and multipliers.
EGT said the feature is powered by its Exciter IV platform and is compatible with its Supreme, General and Phoenix Series slot cabinets. The company added that Sheng Sheng Bu Xi is deployed in “numerous gaming establishments globally.”
Mariana Manchina, Director of EGT Philippines Corp., said: “It is an honor to us to be acknowledged by the SiGMA Asia Awards again. Following the success of Zhao Cai Shuang Yu last year, the prize for Sheng Sheng Bu Xi is eloquent proof that our Asian-themed products are widely accepted by players, operators, and the professional gaming community as a whole. I would like to thank our customers, partners and friends for their continuous support and recognition, as well as our team, without whose creativity, talent and passion for innovation we would not have been able to have these remarkable achievements.”
The post EGT wins SiGMA Asia Awards 2026 for Best Land-Based Game Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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