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New research from Niko Partners: Asia share of the global esports market continues to grow

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The Asia esports market is more than 57% of the $1.1 billion dollar global esports market. 

 

Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of the 2022 Esports in Asia and Esports in China reports. Asia is the world’s largest and most important region for esports and Niko’s reports cover the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Key takeaways from the reports include:

  • The Asia esports industry generated a combined revenue of $USD 634.3 million in 2021, growing 16.6% over the previous year
  • Asia’s esports audience grew by 13% in 2021. There are nearly 700 million esports fans across the region
  • Asia accounts for 57% of the estimated USD $1.1 billion global esports market, a 2.7% increase over 2020
  • Esports tournament prize pools in Asia totaled $60 million (USD) in 2021, up from $20 million in 2020.
  • The top esports genres are Battle Royale and MOBA
  • India and Southeast Asia will see the largest YoY revenue growth by the end of this year at 18.3% and 17.2%
  • China remains the largest esports market in Asia and the largest single-country market in the world with USD $403.1 million in esports revenue and 434 million esports fans last year. China’s esports revenue grew by 14% and its esports audience grew by 11.8% in 2021
  • Esports competitors inChina are 1.5x more engaged and spend 2.4x more on gaming when compared to gamers who do not competitively play esports
  • The leading PC esports titles in Asia are League of Legends, PUBG, and Valorant
  • The leading mobile esports titles in Asia are PUBG Mobile/BGMI, Free Fire, and League of Legends: Wild Rift

“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space,” said Alexander Champlin, director of esports research at Niko Partners. “The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”

Niko’s research methodology for games market reports includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more. Each market report provides a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for games.

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OS Studios names Ishaan Arya country manager to lead India expansion

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OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion

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PhilWeb Corporation, a Philippine Stock Exchange-listed technology company serving licensed digital entertainment and gaming platforms, announced that it has entered into a definitive agreement for a ₱2.02 billion strategic equity investment by prominent business leader Lance Y. Gokongwei.

The investment marks a significant milestone in PhilWeb’s transformation into an AI-enabled technology infrastructure company serving the regulated digital entertainment sector. Beyond the capital infusion, PhilWeb expects to benefit from Mr. Gokongwei’s strategic perspective, institutional experience and extensive business network as the Company strengthens its long-term technology roadmap and growth strategy.

Strategic Capital Infusion for AI and Technology Expansion

Under the definitive agreement, Mr. Gokongwei will invest an aggregate amount of ₱2,026,978,840.00 in PhilWeb. The strategic placement will be facilitated through a proposed increase in the Company’s Authorised Capital Stock from ₱2.6 billion to ₱3.6 billion, subject to the required corporate, stockholder and regulatory approvals.

The proceeds are intended to strengthen PhilWeb’s balance sheet and support the integration of advanced data and AI capabilities across its core technology roadmap:

• Enhanced Risk Management and Compliance Systems: Developing intelligent platform tools to support real-time risk scoring, transaction monitoring, suspicious activity detection and responsible gaming controls.

• Data Analytics and Platform Intelligence: Building secure data models designed to interpret user behaviour, optimise player lifecycle management and improve platform operating efficiency.

• Intelligent Recommendation and Retention Tools: Investing in automated recommendation engines to help licensed operators improve content discovery, platform performance and user engagement.

• Operational Automation: Enhancing internal and partner-facing systems through automation tools to optimise compliance workflows, reporting and high-throughput platform monitoring.

Strengthening PhilWeb’s Technology Moat

The transaction reflects growing investor interest in scalable technology infrastructure serving regulated digital entertainment ecosystems. PhilWeb has established a strong market footprint across the Philippine digital gaming and entertainment ecosystem, working with leading licensed operators, integrated resorts and platform partners including Hann Casino, Okada Manila, Newport World Resorts, NUSTAR Resort and Casino, FBM Philippines and PT Gaming. The integration of next-generation AI tools is expected to further strengthen PhilWeb’s domestic B2B infrastructure layer, enabling the Company to deliver greater operational efficiency, stronger compliance support and more scalable platform capabilities to its ecosystem partners while evaluating potential regional growth opportunities over time as market and regulatory conditions permit.

Management Perspective

“We are profoundly honored to welcome Lance Y. Gokongwei as a strategic anchor investor in PhilWeb. His investment represents a strong endorsement of our technology platform and long-term vision. Data intelligence and automated compliance tools are becoming essential layers of modern digital infrastructure. With Lance’s strategic investment and business network, PhilWeb is well-positioned to expand our AI technology roadmap, serve our established ecosystem of leading partners more efficiently, and evaluate long-term growth opportunities,” said Edgar Brian K. Ng, President of PhilWeb Corporation.

The post PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific

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DigiPlus Interactive Corp. (DigiPlus), the country’s premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, has been named Digital Operator of the Year at the 2026 Global Gaming Awards Asia-Pacific, marking its second consecutive annual win in the category and reinforcing its leading industry position in the APAC region. The recognition was announced during the Global Gaming Awards ceremony held on June 2 at Conrad Manila.

One of the international gaming industry’s most prestigious awards programmes, the Global Gaming Awards, powered by Global Gaming Insider, recognise excellence in innovation, player experience, responsible gaming and operational excellence across both land-based and online gaming sectors. Winners are selected by a panel of senior industry executives with extensive experience and deep knowledge of the market, with the voting process independently adjudicated by KPMG to ensure rigor and transparency.

The Digital Operator of the Year category recognises operators that have demonstrated outstanding growth, innovation and player engagement over the past 12 months. DigiPlus emerged victorious from a shortlist of eight nominees, besting seven other operators across APAC.

Judges highlighted DigiPlus’ strong 2025 performance, the addition of over 500 new e-games on its platforms, and the rollout of industry-first responsible gaming tools. The company also continues its momentum in 2026 through major partnerships, including recently launched collaborations with Manny Pacquiao and the National Basketball Association (NBA).

In addition to its top industry honor, DigiPlus earned further recognition for its social impact initiatives, securing the first runner-up spot in the Corporate Social Responsibility (CSR) of the Year category.

The awards body commended DigiPlus for its impressive CSR work via the DigiPlus Foundation which delivers healthcare, education, disaster relief, and social empowerment programs to over 1 million beneficiaries and counting across the Philippines.

“We are honored to once again be recognized by the Global Gaming Awards. These prestigious international industry accolades reflect DigiPlus’ unwavering pursuit of excellence and our drive to continuously innovate, deepen player engagement, and champion responsible gaming across BingoPlus, ArenaPlus, and GameZone,” said DigiPlus Chairman Eusebio H. Tanco.

“Together with the recognition for DigiPlus Foundation, this back-to-back win affirms our commitment to delivering world-class digital entertainment to Filipinos while contributing to nation-building.”

The Global Gaming Awards also hold annual editions in the Americas and EMEA regions, recognising industry excellence across the globe.

The post DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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