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SOFTSWISS to attend iGB Live! 2022

Published

4 years ago

June 16, 2022

Reading Time: 2 minutes

The leading gambling software developer SOFTSWISS will showcase the entire portfolio of innovative solutions at the upcoming iGB Live! Expo, one of the most significant iGaming events in Europe. The show, taking place in Amsterdam on July 5-8, will bring together more than 4,000 industry experts and stakeholders to exchange experience and empower the business community by building new partnerships.

This year iGB Live! will be the first European conference for SOFTSWISS to present its products and services offline with custom-built stand. The stand P30 will become a place of convergence for visitors who are about to launch a new online casino and sports betting brand from scratch or boost their existing projects with industry-acclaimed iGaming tools such as the Game Aggregator, the newly launched Jackpot Aggregator, and the affiliate marketing platform Affilka. Being a leading iGaming software provider for crypto gambling, the Crypto Casino Solution will also be in the spotlight during the event.

Exhibition visitors will have a chance to get acquainted with products and services provided by SOFTSWISS and discuss cooperation opportunities with company representatives.

“Last year’s iGB Live was tremendously productive for us, and we expect to multiply this result. As industry experts we constantly improve in every possible direction. We have prepared a set of promising offers to delight our guests and can’t wait to meet our current and future partners to present what we have been working on during the year,” noted Max Trafimovich, CCO at SOFTSWISS.

This will not be the only event for SOFTSWISS this summer. As a part of its LatAm expansion, the company will also participate in the Brazilian iGaming Summit at the end of June.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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