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Data at the heart of online gambling industry’s growth according to Future Anthem survey

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State of Online Gambling reveals 74% of industry sees data as focus area and 50% more organisations share data with suppliers and partners than 12 months ago

The improved use of data has been one of the main contributors to positive performance in the last 12 months, according to Future Anthem’s State of Online Gambling survey, with 74% of respondents saying it is a focus area for the year ahead.

Furthermore, 87% say their data is structured – an increase from 76% in Future Anthem’s 2021 state-of-the-sector survey – including 32% who say it is very structured.

 

Gambling companies re-shaping their use of data

The improved use of data is being harnessed to build better experiences. Operators and studios are putting data at the heart of the way they are growing their businesses, using it to conquer markets, move into new areas and create products across more devices.

Future Anthem, the pioneering AI and game data science specialist, found that while there is a growing understanding and clear support for the use of data – the industry has yet to realise its full potential.

Although double the amount of organisations (24%) as last year share their data with at least five suppliers and partners, the size of the potential to improve performance from data is shown by a total of 41% of respondents not sharing their data with suppliers and partners.

This is underlined by 33% feeling that their organisation does not extract the full value of their data and – even more so – by only 26% of respondents saying that their data-driven decisions are measurable.

 

Data-driven insights needed to compete with Netflix and Amazon

Data science brings many benefits to operators and studios, allowing the chance to address several industry challenges around game and portfolio optimisation as well as increasing responsible gambling standards.

“Having taken the industry’s pulse once again in our 2022 State of Online Gambling survey, it is clear that data is key to future growth. The majority of respondents cite the improved use of data as a major focus area (74%), and 50% more organisations share data with suppliers and partners than 12 months ago,” said Future Anthem CEO Leigh Nissim.

“We expect these trends to accelerate as the industry increasingly reaps the benefits in key operational areas. Online gambling is competing with the likes of Netflix, Amazon and other kings of recommendations – being more data-driven is the only way to win minutes and eyeballs.”

Future Anthem is trusted by some of the world’s leading gambling operators and studios with their use of data, including Betfred, Big Time Gaming, Blueprint Gaming, Gamesys (a Bally’s Corporation Company) and Paddy Power Betfair.

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Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5

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Downtown Las Vegas event runs from 4 p.m. around the Carousel Bar under the Main Street dome, with themed food, drinks and a large piñata.

Plaza Hotel & Casino will host its Cinco de Mayo celebration on Tuesday, May 5, starting at 4 p.m., in and around the property’s Carousel Bar in downtown Las Vegas.

The event is free to attend and will feature DJ Exodus, according to the casino. The DJ is scheduled to play a mix of “top radio hits with a mix of Latin music” under the Plaza’s Main Street dome.

The property said the party will also include “downtown’s largest piñata” and a photo area with themed props.

Food options listed for purchase include churros from Churros 101 and street tacos and esquites from Fresh Mexican Grill. Carousel Bar will run drink specials, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12). Nearby, Pinkbox Doughnuts will offer Cinco de Mayo-themed doughnuts.

More information is available at plazahotelcasino.com/entertainment/cinco-de-mayo/.

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The post Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem

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Supplier plans product demos at Stand C50 on April 29–30, including sportsbook, casino aggregation, affiliate tools, retail and AI suite.

BetConstruct AI will exhibit at SBC Summit Malta 2026 on April 29–30, taking Stand C50 in Malta to present its iGaming product ecosystem to operators and other industry stakeholders.

The company said it will demo multiple components including its Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions and AI Suite. BetConstruct AI stated its Sportsbook Platform includes more than 140,000 pre-match events and over 12,000 monthly esports live events.

For casino, BetConstruct AI said its Casino Platform integrates 350+ providers via a unified aggregation API. It will also spotlight its Affiliate ecosystem, which it said includes 7,000+ vetted affiliates supported by AI-based scoring.

On omnichannel, the supplier said its Retail Solutions are designed to connect land-based and digital channels. The company’s AI suite will also be part of the stand presentation, including CRM AI, Umbrella AI, an AI Game Recommendation System and Betting Mate AI, which it said covers “everything from churn prediction and risk management to real-time personalisation and conversational betting.”

BetConstruct AI said a focus at Stand C50 will be “the Best Sportsbook for the World Cup 2026,” supported by two “zero-cost products” — Powerfull for pre-tournament engagement and Bet on League for an in-tournament hub — which it said require “zero development effort from operators.”

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The post BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY

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NASDAQ-listed MRDN posts $2.3m net income and cuts net debt 62% after recent rebrand and ticker change.

Meridian Holdings Inc. (NASDAQ: MRDN), the Las Vegas-headquartered gaming and technology group, reported first-quarter 2026 revenue of $50.1 million, up 17% year over year, and net income of $2.3 million. The company said it was the first profitable quarter under the Meridian Holdings brand, following a rebrand and the start of trading under the MRDN ticker on the NASDAQ Capital Market less than two months ago.

Meridian also reported a lower debt position versus the prior year. Total debt fell by more than half year over year, while net debt decreased 62% to $13.4 million. The company ended the quarter with $16.2 million in cash.

“This quarter marks an important milestone in our growth journey,” said William Scott, Chief Executive Officer of Meridian Holdings. “We delivered revenue in line with our guidance, exceeded our profitability target, and continued strengthening our balance sheet, all while expanding our presence across regulated markets and investing in proprietary technology. We are well-positioned for sustained growth through 2026 and beyond.”

Meridianbet, the group’s main operating subsidiary, generated $34.9 million in Q1 revenue, up 26% year over year, representing nearly 70% of group revenue, the company said. Meridian reported nearly 500,000 new customer registrations in the quarter (+41% YoY) and active users up 21% to 333,700.

Across other units, Expanse Studios expanded to 1,519 active operator sites and secured new regulatory certifications in Latvia, Estonia, Sweden, and Portugal, while continuing certification efforts in Ontario, Canada. RKings Competitions posted sales of $7.7 million, Classics for a Cause reported VIP subscriptions surpassing 10,000 for the first time in 12 months, and Mexplay more than tripled new registrations year over year to 74,000.

For Q2 2026, Meridian guided to revenue of $51 million to $53 million, implying 18% to 23% year-over-year growth.

More relevant data as follows:

The post Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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