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Optimove Appoints Tara Bryant as Chief Revenue Officer to Accelerate Growth Across Markets

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Optimove, the leading CRM Marketing Platform, announced today the appointment of Tara Bryant as the company’s Chief Revenue Officer. The selection is indicative of the company’s determination to bring in high-profile talent to support its rapid growth and ambitious expansion plans.

Tara has over 20 years of executive leadership experience leading companies, from start-ups to Fortune 500s, to well-documented success. Tara specializes in maximizing companies’ revenue, rapid assembly of strong, multi-channel sales teams, and successful, high-growth global companies in SaaS, technology, and e-commerce.

As Pipedrive CRO, Tara led the company to a 3x revenue increase in under two years, resulting in its acquisition by Vista for $1.5 billion, awarding it a Unicorn status. Tara was more recently CRO & COO at OpenTeams. Previously, Tara was Aurea Software’s Executive VP of Global Sales, VP of Sales at YouEarnedIt, and VP of Sales at BigCommerce. In addition, Tara fills a myriad of advisory and Board positions.

With a CDP at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine each customer’s next-best-action, eliminating the need for marketers to map every customer journey manually.

“We’re thrilled to welcome Tara to Optimove, to take on the Chief Revenue Officer role,” said Pini Yakuel, CEO and Founder of Optimove. “Tara is a superb addition to the team and will play a major role in the next phase of our growth. Tara’s extensive experience leading large organizations to fantastic performance is remarkable, and she’s just the right person to make our ambitious expansion plans a reality. We’re determined to keep bringing in extraordinary, high-profile outside talent to keep Optimove one step ahead of the pack and continue providing prospects and clients with the best CRM Marketing offering and service possible.”

“I’m excited to join Optimove to help lead the company through the next phase of its rapid growth,” said Tara Bryant. “In Optimove, I’ve found a company with next-generation, game-changing AI technology, strong momentum, and an excellent team. The core Optimove offering of personalization and orchestration of customer journeys at scale is key to any brand’s ability to prosper in the modern marketing landscape. I look forward to playing a major role in the company’s next big leap, which will undoubtedly be successful if the company’s recent growth is any indication.”

The hiring comes on the heels of the company’s recent high-profile appointments of Scott McNabb as VP Revenue, Americas, Jeremy Remus as Head of FrancePeter Miles as Director of Sales, and Jeff Cleminson as Director of Client management.

Optimove is sponsoring and will be attending CRMC 2022 in ChicagoJune 8-10.

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BGaming

CasinoCanada launches free social slot tournament

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CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.

The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.

Participation in all tournaments is free for registered users of legal gambling age.

Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.

Prizes include various bonuses and free spins from CasinoCanada partner casinos.

Selected special tournaments also feature exclusive BGaming merchandise prizes.

Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.

While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.

CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.

Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.

“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”

Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.

Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.

CasinoCanada shares this vision, and this collaboration is a natural extension of that.

We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”

CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.

The tournaments are now live at: https://casinocanada.com/tournaments/

The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.

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Delasport Accelerates Canadian Growth

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Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.

Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.

With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.

“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.

As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.

The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.

Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.

The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.

The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.

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Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm

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The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.

The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.

“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.

Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.

RGC recommends that Canadian financial institutions implement several key strategies:

• Improving the accuracy of Merchant Category Codes to better track gambling spend.

• Offering voluntary transaction blocks and self-defined monthly spend limits.

• Providing targeted messaging and support resources within digital banking platforms.

Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.

The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.

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