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Kiron Interactive, EGR B2B’s Virtual Sports Supplier of the Year 2021, has launched a new era in virtual golf with its completely redeveloped Up ‘n Down golf game, including in-play betting and cash out options.

Up ‘n Down’s simple yet immersive gameplay challenges players to predict if a golfer will make it onto the green, sink the putt or both.

Players can select a golfer from various characters available and enjoy the action at their own pace with a host of intuitive in-play betting options. Featuring high frequency, on-demand sessions, the game offers the option to cash out anytime with winnings paid instantly.

Presented on a fresh interface with an exquisitely designed user experience (UX), Up ‘n Down is designed to engage a wide demographic of players and presents an ideal cross-selling opportunity for operators.

Jason Pretorius, co-CEO of Kiron, said: “As one of the world’s most popular sports, we’ve taken the longer form of golf and packaged it into an intuitive and fast-paced instant game that is sure to appeal to sports fans and casino players alike.

“We are especially excited about the game’s in-play betting and cash out options, ensuring players remain immersed in the gameplay at all times.  Up n’ Down allows us to expand our growing portfolio with another exciting sporting title.”

Kiron’s latest launch complements its recent marked commercial growth in an array of key regulated markets including, Spain, South Africa, Sweden and Colombia. The company now supplies 51 games and game variants in more than 60 countries.

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