Bragg Gaming Group

BRAGG GAMING GROUP COMPLETES ACQUISITION OF SPIN GAMES LLC

Published

4 years ago

June 2, 2022

Bragg Gaming Group announced that it completed its previously announced acquisition of Spin Games LLC (“Spin Games”) in a cash and stock transaction valued at approximately USD$30 million. The Spin Games acquisition provides for a differentiated and widely distributed iGaming product offering and accelerates Bragg’s North American growth.

Bragg will immediately leverage Spin’s U.S. iGaming relationships to introduce new proprietary and exclusive third-party online casino content developed to address the preferences of U.S. and Canadian players and to cross-sell its existing player-popular European casino content. The Company expects to launch its first proprietary games – Egyptian Magic, Fairy Dust and Paradise Ticket as well as exclusive games from partner studios – on its remote gaming server (RGS) with an initial roll-out in Connecticut, Michigan and New Jersey anticipated to begin in Q3 2022, with games in Pennsylvania expected to follow.

The combined Bragg/Spin Games’ offering positions the Company to deliver premium iGaming content into the rapidly growing U.S. market, supported by advanced player engagement technology. Bragg will deliver the benefits of its proprietary and exclusive content and technology combined with Spin Games’ local market know-how and operator relationships with more than 30 North American customers, including leading operators. Spin Games’ existing RGS and casino content are fully licensed and distributed in New Jersey, Pennsylvania and Michigan and are licensed and pending go-live in Connecticut and British Columbia, Canada. Spin Games has a proprietary content portfolio of more than 30 in-house developed games, including in high-demand categories such as slots, video poker, action bingo and keno. Spin Games will also augment Bragg’s existing content portfolio with numerous popular third-party titles from well-known, land-based slot manufacturers.

Yaniv Spielberg, Chief Strategy Officer for Bragg, said: “Combining our RGS, advanced player engagement tools, data analytics capabilities and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licenses and established integrations with online casino operators comprising the majority of the U.S. market significantly accelerates our entry into the North America iGaming market.

“We are positioned to quickly grow our U.S. market presence over the next several months beginning with our iGaming content and supporting game optimization technologies. In addition, our proven player account management (PAM) platform which powers several leading iGaming and sports book brands in Europe, along with our full managed operational and marketing services allows us to offer a complete solution to online gambling operators of any size in currently regulated states and as additional states approve iGaming.

“With more than 30 years of experience in the North American gaming sector, Spin Games’ founder and CEO Kent Young will serve as our President – Americas and oversee our U.S. market roll-out growth strategy. We’re delighted to welcome Kent and the entire Spin Games team to Bragg and look forward to collaboratively driving the successful execution of this key growth initiative.”

Kent Young added: “I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our U.S. and Canada iGaming expansion plan. In addition to strengthening our support of existing customers and markets, the combined company is positioned to accelerate the expansion of our propriety content library, pursue new markets, and leverage our technology to quickly support iGaming in new states and provinces as they open.”

Acquisitions/Merger

Bragg Gaming Group to Acquire Drayton International

Published

3 weeks ago

May 18, 2026

GamingAmericas.com

bragg-gaming-group-to-acquire-drayton-international

Bragg Gaming Group announced that it has entered into a binding term sheet (Term Sheet) to acquire Drayton International (Drayton), a diversified gaming technology and content platform.

In conjunction with the closing of the proposed transaction, renowned gaming entrepreneur Matt Davey, Founder and Chairman of gaming-oriented investment fund, Tekkorp Capital, will join Bragg’s Board of Directors (Board) as Non-Executive Chairman, further strengthening the Company’s leadership as it executes its next phase of growth.

In a demonstration of Mr. Davey’s confidence and view on Bragg’s current and future value, he previously purchased a block of 1 million Bragg common shares in a private transaction with the Company’s CEO, Matevž Mazij, in February 2026. The Company estimates that private stock purchase, combined with Mr. Davey’s current Drayton private stock ownership, will result in him having an approximate 10% ownership stake in Bragg following completion of the planned acquisition.

This acquisition represents a bold step forward from its legacy business, as Bragg doubles down on its commitment to crafting captivating proprietary gaming worlds which deliver proven revenue engines for operators and unforgettable experiences for players, with a particular focus on expansion across North America.

This strategic clarity is complemented by a refreshed brand presence, featuring a vibrant new aesthetic that reflects Bragg’s ‘games-first’ commitment. Being games-first is more than the expression implies — it means changing not only games, but also how they are built, delivered, and monetized.

Bragg already combines battle-tested content and player management expertise with smart technology. But this evolution sharpens the focus on what makes Bragg a unique value proposition in the iGaming sector; a data rich, user experience-obsessed, games-first engineering leader. Bragg not only supplies the games that today’s players demand, but also streamlines everything. This optimizes players’ end-to-end journey, redefining Bragg’s core products into one coherent ecosystem.

Transaction Overview

Pursuant to the Term Sheet and subject to entering into a definitive acquisition agreement and the satisfaction of customary closing conditions, Bragg will acquire 100% of the equity interests of Drayton for 4.5 million newly issued Bragg common shares priced at US$2.00 per share. Bragg will also hold rights which will provide it with a contractual path to full ownership of all five of Drayton’s portfolio studios.

Bragg expects that Drayton’s leadership and development teams will continue with the Company post-closing.

The post Bragg Gaming Group to Acquire Drayton International appeared first on Americas iGaming & Sports Betting News.

711

Bragg Expands Partnership with 711 in Belgium

Published

3 weeks ago

May 13, 2026

Wladimir P.

bragg-expands-partnership-with-711-in-belgium

Bragg Gaming Group has announced that it has signed a definitive agreement to expand its partnership with leading operator 711 in the Belgian market. This agreement paves the way for the upcoming launch of 711’s new online sportsbook, following 711’s successful acquisition of an F+ license from the Belgian Gaming Commission.

The new sportsbook offering, powered by Kambi’s Turnkey Sportsbook, will be seamlessly integrated into Bragg’s robust Player Account Management (PAM) technology platform. This expansion builds upon the strong existing relationship between Bragg and 711 in Belgium, where 711 successfully operates an online casino under a B+ license since December 2025.

As part of a unified user experience, players visiting 711.be will soon be greeted with a streamlined portal allowing them to choose between the casino and the soon- to-be-launched sportsbook platforms. The go-live is strategically scheduled to occur ahead of the upcoming 2026 World Cup, providing Belgian sports fans with a premium betting destination just in time for the world’s biggest football event.

Following the successful deployment of Bragg’s award-winning Fuze player engagement toolset for 711’s Dutch operations, this expansion also marks the introduction of the toolset to 711’s Belgian sports vertical. In addition to a deep integration with Kambi’s sportsbook technology, Fuze will provide a suite of engagement features, such as real-time tournaments and quests. These features and promotional tools will be implemented and utilized strictly in accordance with the Belgian regulatory and compliance framework, ensuring that all player retention and engagement initiatives align with local requirements.

Matevž Mazij, CEO of Bragg Gaming Group, said: “We are thrilled to have finalized this agreement to further strengthen our global relationship with 711. By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook, and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level. We look forward to going live just in time for the excitement of the World Cup.”

Gilles De Backer, COO at 711, said: “Signing this agreement to expand our Belgian footprint with the upcoming launch of 711sports.be is a pivotal moment for our brand. Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook.

“The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds, and strong player-focused features. The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”

The post Bragg Expands Partnership with 711 in Belgium appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Lamentowicz

Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering

Published

1 month ago

May 4, 2026

Wladimir P.

bragg-powers-super-technologies’-entry-into-greece-with-rgs-and-aggregation-offering

Bragg Gaming Group announced its role in supporting Super Technologies’ successful launch in the regulated Greek market through its flagship brand, Superbet, marking a significant milestone in Bragg’s ongoing global expansion strategy.

Through this partnership, Bragg is delivering its RGS games alongside its HUB aggregation platform, providing access to a diverse portfolio of premium 3rd party content. This includes titles from leading studio partners such as Playson, Wazdan, IGT, Synot and Spribe.

The launch represents Superbet’s official entry into Greece, one of Europe’s most mature and well-regulated iGaming markets, and further strengthens Bragg’s position as a key technology and content partner for tier-one operators expanding into new jurisdictions.

Superbet’s launch combines a “sports-first” philosophy with a compelling iGaming experience tailored to local player preferences. Over the past 12 months, Superbet has built a strong local presence in Athens, enabling a highly localised approach supported by global expertise.

This launch underscores the scalability and flexibility of Bragg’s platform, enabling rapid market entry while delivering localised, high-quality player experiences in regulated environments.

Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, said: “We are delighted to support Superbet’s entry into Greece with our full suite of RGS and aggregation capabilities. As the preferred partner to Super Technologies, this launch reflects a partnership built to win.

“It highlights the strength of our technology and content ecosystem and our ability to scale in regulated markets. Greece is an exciting opportunity, and we look forward to supporting Superbet’s long-term growth in the region while continuing to power this commercial brand across multiple territories.”

Adam Lamentowicz, Chief Commercial Officer CEE at Super Technologies, said: “Every decision that we take is based on our customer-centric vision. And our partnership with Bragg serves this vision by offering the best entertainment experience to our Greek customers. Greece is a mature and thriving market, and we are confident that our product offering will have an immediate impact.”

The post Bragg Powers Super Technologies’ Entry into Greece with RGS and Aggregation Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.