eSports
SIDEQUEST BECOMES A PREMIUM PARTNER AND OFFICIAL ESPORTS VENUE PARTNER OF TUNDRA
Tundra has signed a global partnership with SideQuest, also known as Wanyoo, which will see the largest public gaming venue chain featured across the teams community activations, socials, content and Dota 2 team jerseys
Tundra, a London based esports organisation with an international roster of the world’s best Dota 2, Fortnite and FIFA talent has signed SideQuest as their Premium Partner and Official Esports Venue Partner in a global deal. The partnership will offer SideQuest visibility across all Tundra channels and will provide Tundra with bootcamp venues and spaces to create community events.
Wanyoo first launched in 1998 with an internet café in Shanghai, China and is now the largest chain of public gaming venues in the world with over 1200 stores in over 50 cities. Wanyoo UK division will now become SideQuest to give the brand a fresh new look that will better resonate with the UK gaming and esports community. Each store in the UK underwent a makeover to become an improved hub that would allow people to connect, compete and collaborate with people locally and across the country. Stores offer state-of-the-art gaming hardware, private hire, events and tournaments for any gamer of any level. SideQuest is also planning a regeneration of the esports studio based in Charing Cross Rd.
To kick off the rebrand SideQuest turned to Tundra, one of the fastest-growing esports organisations. The team recently signed a Fortnite roster and launched a content creator arm to the brand, increasing the teams reach by 81% to 2.9M in just one month with the signing of three new creators, ‘Jorhdys’, ‘Motor’, and ‘LukeDutch’, with more names being revealed soon.
The mutually beneficial partnership will offer the new brand visibility across Tundra’s social media channels and content, and promotion across the Dota 2 team’s jersey and in-game assets. Tundra will have access to all of SideQuest’s facilities across the UK for bootcamps, and together they will collaborate on community activations, allowing Tundra to cement its position as an international esports organisation.
To celebrate the rebrand and kick off the partnership Tundra pitted creators LukeDutch and Jorhdys against SebFUT and Motor to race to the flagship SideQuest Charing Cross store completing a SideQuest of their own along the way. Streamed live, creators were met at the store by Tundra’s ambassador, British Grime artist P Money who hosted a viewing party on Tundra’s Twitch channel watching as the race unfolded and interviewed talent on arrival. The broadcast offered viewers at home a chance to take a first look at the space.
Tomi Tikkala, Head of Business Development for Tundra said: “Wanyoo is a globally recognised gaming venue offering a fantastic network of players around the world. Our players, and therefore our fans, are not focused in one destination so having hubs that we can tap into for training or to connect with our community is incredibly important. We’re hoping to generate visibility for their new UK brand SideQuest and we also have big ambitions when it comes to how we engage with our community, whether that’s through content or physical events so having spaces available to us in all major cities presents a huge opportunity.”
Michael Mullholland, Marketing Manager of SideQuest said: “We at SideQuest are extremely proud to be an Premium Partner and Official Esports Venue Partner for Tundra. The world class performances of their players and their community is something that we view as greatly aligned with the experiences we want to be able to offer. Working with Tundra to be able to provide, not only the players but also their fans, unique opportunities to experience with our help is something we are extremely excited to be a part of.”
The new SideQuest Hub app and website are now available for gamers across the UK to access any of our UK Gamer Hubs and SideQuest Member benefits.
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Alona Shevtsova
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
eSports
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.
eSports
IESF Announces the European Regional Qualifiers for Esports World Championship
The International Esports Federation (IESF) has announced the European Regional Qualifiers for the 16th World Esports Championship. From July 6 to July 31, 750+ athletes from Europe will compete for a slot at WEC24, set to take place in Riyadh, Saudi Arabia.
As the only fully online event hosted by IESF in 2024, this tournament will spotlight Europe’s best esports talent across four game titles. The event will feature competition in the following categories:
- CS2 Open
- CS2 Women
- MLBB Open (Mobile Legends: Bang Bang)
- MLBB Women
- PUBG MOBILE
- DOTA2
Athletes from 43 nations will compete in the event, determined to claim victory and proceed on their journey on the “Road to Riyadh”. The national champions of the eFootball series will advance directly to WEC24.
Igor Nedeski, Esports Manager at IESF, said: “We’ve ensured that despite being exclusively online, the European Regional Qualifiers will deliver the same level of intensity and high standards as the other regional qualifiers. Athletes and fans can look forward to an exciting and competitive experience as the battle for a spot at the World Esports Championship kicks off.”
The post IESF Announces the European Regional Qualifiers for Esports World Championship appeared first on European Gaming Industry News.
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