Press Releases
Flows signs regulated Swiss operator Pasino.ch part of leading European operator Groupe Partouche
Pasino.ch is operated by Groupe Partouche, one of the most popular casino groups in Europe, and has today signed with iGaming’s innovation platform, Flows. In addition to their 43 land-based casinos located in the most beautiful European cities, Partouche now offers Swiss residence through its online operation, Pasino.ch. This partnership empowers the team at Pasino.ch to be able to build new features and workflows without coding as well as accelerate tech delivery, integrations, and change across the business.
Casino du Lac Meyrin-Genève is the first land-based casino in Romandy, and went digital with the creation of Pasino, a Swiss online casino modeled after the aforementioned land-based casino. Pasino is a safe, reliable gaming environment with a focus on entertainment. The Pasino team is made of experienced professionals who are integral to Casino du Lac’s ecosystem and manage the Swiss online casino at the headquarters in Switzerland. By integrating Flows the team will be able to add new automated workflows to their current processes, quickly integrate and customize new 3rd parties and apps as well as build and implement new features from regulatory and player safety Flows through to larger more complex flows, at speed and without the need to code.
Flows is built to be one of the most agnostic pieces of software on the market, that is able to sit alongside any other piece of technology that you have or use to then enable its partners to innovate freely and without constraint. With Flows, organizations have full ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real-time.
Rupert Ecker, Managing Director at Pasino.ch “ Flows innovation platform has been on our radar since their launch and I’m very happy to have now signed and be able to start working with James and his team to help accelerate and drive digital innovation here at Pasino.ch. As part of one of the largest casino and entertainment groups in Europe, it’s essential that we reflect their success, innovation for players, and excellent standards through our digital operations and we strongly believe that Flows can support us in this goal.”
James King, CEO at Flows, said: “ We’re really excited to have partnered with Pasino and to be supporting the digital arm of one of the largest and most successful casino groups in Europe as they grow within the regulated Swiss market. They’ve got a great team of industry experts driving their ambitions and we’re very proud to be recognized by them as a partner that can add value across their business.
“This is a fantastic partnership to be able to announce and a great reflection of all of the hard work that the team at Flows has put into and continues to put into our product.”
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LEON Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility
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LEON, the globally recognized online sports and casino entertainment brand, has partnered to sponsor four promising mixed martial arts (MMA) fighters: Justin Tafa, Junior Tafa, Hakaraia Wilson, and Joshua Culibao.
This partnership marks an exciting expansion of LEON’s sports collaboration portfolio, with the four Australasian athletes set to engage in various promotional activities and fan interactions, all while representing the LEON brand. These efforts aim to bring fans closer to the thrilling world of MMA.
The six-month promotional campaign will culminate in an unforgettable fight night in Australia this August, where the four fighters will demonstrate their prowess in the octagon.
The Tafa brothers and Culibao are well-known figures in the UFC, and Wilson is a rising star in professional MMA. Through LEON’s platform, they will provide regular updates on their training and progress and engage with fans via personal calls and exclusive online events.
LEON is committed to offering a secure, enjoyable, and innovative environment for casino gaming, sports, and esports fans. It prioritizes both entertainment and safety and advocates for responsible gaming practices.
Callen Mowatt, Agent at Ginnen Group Sports Management: “We are thrilled to join forces with such exceptional brand. Each of these athletes embodies the values of perseverance, determination, and courage, which we believe resonates deeply with with the brand. We look forward to being able to showcase their inspiring journeys as they reach new heights in their careers”
The Brand Communications Director of LEON commented, “Our partnership with the dynamic world of combat sports not only supports the aspirations of these talented athletes but also reinforces our pledge to deliver exhilarating and engaging experiences to our audience.
This collaboration reflects LEON’s commitment to innovation and community involvement, mirroring the triumphant cheers that echo across the sports landscape.
Our goal is to assist young talent and support emerging athletes. We understand the challenges they face and the dedication required to excel as top fighters.
Through this sponsorship, we aim to motivate our audience to pursue their dreams and strive for success. We extend our best wishes to the four fighters as they train for their upcoming matches over the next six months.”
For more information, please click here.
The post Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility appeared first on European Gaming Industry News.
Latest News
EGT Digital has extended its partnership with efbet for Romania
EGT Digital is pleased to announce that it has enhanced its collaboration with efbet for Romania. Now the visitors of efbet.ro are able to dive into the rich gaming diversity of the bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot.
Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the deal: “Efbet is a valued partner of ours and we are happy that the Romanian customers of the operator already have the opportunity to enjoy our slot titles. I believe that, as always, we will live up to their expectations, even surpass them.”
Tsvetina Georgieva, Marketing manager at efbet, also gave a positive evaluation of the partnership. She said: “We are well familiar with EGT Digital’s games, which have been available on our Bulgarian site for several months. Led by our desire to enrich our customers’ gaming choices with high-quality content in more markets, we thought the time had come to present the provider’s games in Romania. The results demonstrated so far show that we made the right decision.”
The post EGT Digital has extended its partnership with efbet for Romania appeared first on European Gaming Industry News.
eSports
Abios names co-founder Anton Janér as new Managing Director
Abios, the esports subsidiary of Kambi Group plc, has appointed CTO Anton Janér as its new Managing Director, succeeding Abios’ long-term CEO Oskar Bonnevier Fröberg who has stepped down to pursue new endeavours.
Having co-founded the company alongside Fröberg in 2013, Janér assumed leadership of Abios as Managing Director effective from 1 May. He brings extensive experience in technology to his new role, as well as a deep understanding of the esports market, and as CTO was instrumental in the development of Abios’ market-leading esports solutions.
Spearheaded by Fröberg for more than 10 years, Abios has witnessed incredible growth since launch, expanding the company to reach millions of esports fans, power scores of businesses in esports, media, betting, and entertainment sectors, and employ roughly 70 people worldwide.
Furthermore, Fröberg successfully navigated Abios through its acquisition by Kambi Group, a leading sports betting technology company, in 2021. Bonnevier Fröberg played a pivotal role in ensuring a smooth integration within the Kambi Group, further solidifying Abios’ position within the esports betting landscape.
Janér said: “I am honored to take on the role of Managing Director and lead Abios into its next chapter. Oskar and I have had a lot of fun together throughout the years at Abios, building the company into the industry leader it is today. I am very excited about the future of Abios and eager to take the business to new heights alongside our excellent team.”
Fröberg added: “It is with mixed emotions that I have resigned as CEO of Abios. This decision has not been an easy one, as I have dedicated more than 10 years of my life to building and leading this organisation together with Anton. However, we could not have found a better home for Abios than Kambi nor could I have found a better successor than Anton, giving me every confidence that Abios will only flourish moving forward.”
The post Abios names co-founder Anton Janér as new Managing Director appeared first on European Gaming Industry News.
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