Press Releases
Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players
Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products
Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.
Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).
Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.
Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:
- Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
- Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
- Optimize game launches — review and assess new game launches across player groups, countries, and brands
- Undertake data-driven game design — continue to build engaging games for targeted player types
- Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches
Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”
Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”
Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.
Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.
Powered by WPeMatico
Latest News
SOFTSWISS Game Aggregator Hits €13 Billion in Monthly Total Bets: Q1’24 Recap
In Q1 2024, the SOFTSWISS Game Aggregator, an industry-leading renowned game content hub, reached a significant milestone: over 13,000,000,000 euro bets were handled each month. Over six months, this figure increased by 30%, confirming the tool’s widespread use and growing interest.
Currently, 1,052 brands worldwide are utilising the SOFTSWISS Game Aggregator’s services, an increase of 112 brands from the last quarter.
The Game Aggregator team is expanding its client portfolio, with a strong focus on the Latin American market. The company has increased its regional presence to better meet local business needs. SOFTSWISS recently announced the appointment of Rubens Barrichello, affirming its commitment to the region. Account managers who work with Latin American clients and communicate in their native Portuguese also joined the team in Q1 2024.
In addition to providing high-quality service and technical solutions, the Game Aggregator team aims to assist and consult in attracting and retaining players. Recently, the Game Aggregator launched live game tournaments within its Tournament Tool to enhance player engagement.
“We act as consultants for our clients on attracting and retaining players. We leverage our expertise to help clients promote iGaming content to different audience segments. Since the beginning of this year, we have also financially participated in all promotional campaigns initiated by our clients or providers. Increasing the budget for well-thought-out campaigns enhances their reach and effectiveness for casinos, and we are pleased to contribute to our stakeholders’ success,” noted Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.
Recently, the Game Aggregator also celebrated a milestone of 20,000 games. In Q1 2024, the number of game providers and studios providing games increased by 35% compared to the same period in 2023, reaching 263.
The top 3 games during this period were Retro Tapes (Push Gaming), Gates of Olympus (Pragmatic Play), and Sweet Bonanza (Pragmatic Play). The top 3 Crypto games were Wild Spin (Platipus), Limbo (Playdead ApS) and Plinko.
In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for clients who want to acquire the SOFTSWISS Game Aggregator.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Game Aggregator Hits €13 Billion in Monthly Total Bets: Q1’24 Recap appeared first on European Gaming Industry News.
Latest News
Wazdan adds new instalment to its top-performing series 30 Coins
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, adds a 6×5 reel layout to its Coins™ series with its latest launch 30 Coins.
Adding a new dimension to the gameplay, the board is expanded to a 6×5 layout, allowing players to collect up to 30 Coins.
Landing six or more coins in the middle reels triggers the player-favourite Hold the Jackpot™ bonus round. This initially begins with three spins, resetting each time an additional coin is secured and continuing until the board is completely full or once no further spins remain.
Adding ways for players to win during the base game, the Cluster Collect symbol can also appear at any point, by collecting the values of any adjacent Bonus icons.
Furthermore, the Grand Jackpot has been set to 1500x to further boost win potential, while beloved Wazdan features Cash Infinity™, Sticky to Infinity™ and Chance Level™ all return.
The latest addition to Wazdan’s top-performing Coins™ series sees the provider continue to deliver customisable gameplay and engagement-boosting mechanics that deliver proven results.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “With every instalment of our Coins™ series Wazdan looks to build upon the predecessor and create a new title that is even more engaging. In 30 Coins, players are given more reels than ever before while the Cluster Collect feature returns to provide even more ways to win.
“By enhancing the gameplay and delivering results-driven solutions, we’re confident that 30 Coins is a worthy follow-up and continue to captivate players worldwide.”
The post Wazdan adds new instalment to its top-performing series 30 Coins appeared first on European Gaming Industry News.
Latest News
Symplify dials up enhanced partnership with Playbook Engineering
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has enhanced its partnership with platform supplier Playbook Engineering.
The global betting platform provides its exceptional service to a strong suite of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG. Playbook Engineering is building on its successful partnership to offer its clients access to Symplify’s complete CRM ecosystem. These operators will now be able to create another crucial layer of engagement through Symplify’s proprietary CRM, data hub, and multiple communication channels, with a particular focus on email, SMS, dynamic web content, and browser push notifications.
Playbook Engineering’s partners are set to benefit from Symplify’s Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. Each module will enable the brands operating on the Playbook platform to create customised and AI-optimised experiences for their audiences. This specialist capability in optimising marketing strategies will significantly improve customer satisfaction and enhance lifetime value.
Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”
Playbook Engineering Commercial Director, Luke Cousins, commented: “Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”
The post Symplify dials up enhanced partnership with Playbook Engineering appeared first on European Gaming Industry News.
-
Amazon Web Services (AWS)6 days ago
OpenBet bolsters compliance technologies with the launch of geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS)
-
Argentina6 days ago
Play’n GO breaks new ground with entrance into third Argentinian province
-
Latest News6 days ago
Realistic Games introduces endless spins in Maxiplier
-
Compliance Updates6 days ago
Department of Trust set to meet challenges of new affordability checks
-
Latin America6 days ago
Paysafe strengthens US iGaming solution with Pay by Bank launch
-
Gambling in the USA6 days ago
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
-
Clark County5 days ago
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
-
Meridianbet5 days ago
Meridianbet to Offer Extensive Betting Options for the Kentucky Derby 2024