Latest News

Veloce Racing reveals E.ON as Official Partner

Published

4 years ago

April 20, 2022

George Miller

Reading Time: 3 minutes

Continued collaboration signals innovative partnership for Extreme E Season 2

Veloce Racing and E.ON have announced their continued collaboration for the second season of Extreme E in 2022.

The partnership signals a union driven by sustainability and engineering to inspire people in the move to electric vehicles, ‘green collar’ jobs and skills, and greater diversity across their respective industries.

Veloce Racing and E.ON, the UK’s largest renewable electricity provider, began collaborating ahead of the Extreme E season finale last year. The sport for purpose Championship raises awareness of the climate crisis and sustainable solutions by showcasing electric motorsport in remote areas of the globe damaged by climate change.

During its first-ever season as a professional racing outfit, Veloce Racing scored a breakthrough rostrum finish at the Ocean X Prix, further establishing itself as a disruptive force in the industry.

The continuation of the partnership between Veloce Racing and E.ON highlights both parties’ commitment to forward-thinking energy solutions, with both organisations becoming increasingly synonymous with sustainability and innovation.

E.ON is one of Europe’s leading energy companies, with its sights set on supporting millions of customers on their own journey to a sustainable energy future, both in the UK and on the continent.

With thousands of sustainable projects to help transform homes, businesses and cities, E.ON’s grids and customer solutions are already saving more than 99 million tonnes of CO2 a year and showing no signs of slowing down.

Alongside the E.ON branding on Veloce Racing’s Extreme E e-SUV at races, the pair are also collaborating on a range of activities and creating engaging content with the aim of raising awareness on a range of topics closely linked to both racing and energy. E.ON will also have access to Veloce’s vast esports and gaming audience, allowing both parties to engage with and inspire the next generation together.

This partnership will focus on the push to decarbonise transport through electric vehicles and expanding the electric vehicle charging network across Europe, as well as developing greater sources of renewable electricity and promoting greater gender diversity in the worlds of engineering, energy, and motorsport.

Activities will feature an exclusive behind-the-scenes look at the Extreme E squad as it progresses through the 2022 season, in-depth interviews with Veloce’s racing stars, alongside environmental and diversity-focused projects.

Daniel Bailey, CEO, Veloce Racing, said: “We’re thrilled to have E.ON joining us for this Extreme E season following the success that was our collaboration for the Jurassic X Prix last year.

“E.ON is at the forefront of the energy industry and the fact that they are working towards a more sustainable future means they line up perfectly with Veloce’s own goals.

“Our combined experience will help shape some amazing content around the themes of sustainable innovation and equality. All of us here at Veloce are excited to be working with E.ON again and look forward to seeing what we can achieve together this year!”

Michael Lewis, E.ON UK CEO, added: “This is our second season working with Veloce and inspiring people about the switch to lower carbon motoring and playing a part in a zero-carbon world. There is so much in common across the two organisations, whether it’s a commitment to sustainability and taking action for the climate, or increasing the diversity across our industries, and we couldn’t have a better partner to share our vision.

“Throughout the Extreme E season, we’ll be telling those exciting stories, whether it’s providing 100% renewable electricity for EVs – in real life and by powering esports competitors – or providing charging points and renewable energy solutions for homes, businesses and cities, we know great things can be achieved when we all do our bit.”

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

11 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

18 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

18 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.