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Playson powers European growth with BalkanBet

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Playson, the fast-growing digital entertainment supplier has announced a deal to provide its tier-one content to the rapidly expanding operator BalkanBet.

Under the agreement, BalkanBet will introduce its Serbia-based players to a collection of Playson’s most recent releases, including the highly immersive Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

The operator is also set to benefit from the supplier’s cutting-edge suite of integration-free engagement tools, including Cash Blast and Reel of Fortune, which have been proven to significantly increase player retention.

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As highlighted in Playson’s new brand identity announcement, this deal will reinforce the company’s ambitions to bring the Playson experience to more players across the world.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to partner with BalkanBet in a comprehensive content deal that helps to maintain our rapid regional expansion.

“We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market.”

Dejan Tasić, Head of Casino at BalkanBet, added: “Playson is a dynamic game developer with a track-record of creating innovative products with widespread player appeal, so we are delighted to be joining forces with the provider.

“Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”

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Balkans

BEGE & EEGS Present Their New Concept for 2024

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The upcoming EEGS conference, happening in parallel with the BEGE expo on November 27-28 in the Inter Expo Centre in Sofia, Bulgaria, is set to engage industry professionals from across Europe to discuss crucial topics in its 2024 edition. The events have now released the enhanced concept for this year’s meeting.

“This event creates a prime opportunity for networking, knowledge-sharing, and staying informed on industry trends,” its organisers said in a press release.

Among the topics that EEGS covers are Cryptocurrencies in gaming and Blockchain technology, Regulatory changes in the region, Implementation of new technologies, responsible gaming practice and many more subjects. Officials are preparing for pre-event initiatives to be announced soon.

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Natalia Baevska, Project Manager of both events, said: “The Proximity idea from last year has undergone a significant evolution to consolidate our focus on fostering partnerships, exploring new opportunities, and nurturing innovative ideas within the industry.”

The revamped concept lies within the theme: “Proximity to business. Proximity to opportunities. Proximity to innovation.”

“These carefully crafted slogans mirror our dedication and commitment to uniting customers and industry professionals, fostering collaborations, and establishing a thriving hub for the gaming industry,” a press statement reads.

Already in its 15th edition, the BEGE Expo draws many of the globe’s leading gaming companies to showcase and promote their latest innovations and cutting-edge technology. Attendees will benefit from a range of features, network with industry experts, acquire valuable insights and stay ahead of the latest industry developments at this vital gaming event.

“Both the EEGS conference and BEGE Expo promise to offer an exceptional experience for exhibitors, attendees, partners, sponsors, and affiliates,” the events’ organisers concluded.

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The post BEGE & EEGS Present Their New Concept for 2024 appeared first on European Gaming Industry News.

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Balkans

EGT Digital Partners with bet365

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EGT Digital has entered into a strategic partnership with the global gambling leader bet365. The Bulgarian company has developed a game aggregator, through which some of the largest and most popular game providers in the Bulgarian market will become available to the operator. Among them are Amusnet, CT Interactive, Playson, Wazdan, 7mojos, 7777 gaming, as well as EGT Digital itself.

A spokesperson of bet365 said: “Bulgaria is an exciting market, and we’re thrilled to expand our gaming portfolio in the region. The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our Games product with high-quality slot games that have established themselves as favourites with local players.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country. It’s an honour to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.”

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The post EGT Digital Partners with bet365 appeared first on European Gaming Industry News.

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IntegriSport 3.0 Workshop Underlines Need for Cross-stakeholder Collaboration in Fight Against Match-fixing

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Representatives from FIFPRO and the Association of Bulgarian Footballers (ABF) were present at the latest IntegriSport 3.0 workshop in Bulgaria, Sofia, where participants benefited from practical sessions on combatting match-fixing and safeguarding sporting integrity.

Co-hosted by CSCF Foundation for Sport Integrity and the Ministry of Youth and Sports of Bulgaria, the event on March 7-8 brought together Bulgarian government officials, law enforcement agencies, sport federations and player unions.

The message was clear: collaboration between stakeholders is vital in the fight against sport manipulation, and athletes require the unwavering support of law enforcement and judicial bodies to be protected in clean sports.

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ABF’s Nikolay Hristozov and FIFPRO Senior Legal Counsel Loïc Alves, along with several domestic and European stakeholders, took part in the fruitful two-day seminar, which addressed education and prevention, technological challenges, and the need for support from national law authorities.

Alves was one of the event’s keynote speakers and his presentation highlighted how FIFPRO’s Red Button app is helping players report match-fixing approaches to national authorities securely and anonymously.

“Football is one of the most-targeted sports by international organised crime, who will often exploit footballers who are in financial difficulties, such as those not regularly receiving their salary from clubs,” said Alves.

“Ultimately, footballers want a clean sport and the right to a safe workplace. The Red Button app empowers players to safely report match-fixing approaches to competent authorities. That is why a unified approach amongst stakeholders and the support of law enforcement and judiciaries is crucial when it comes to tackling this international issue.”

The Red Button app is distributed by FIFPRO and member unions. It is recognised by FIFA’s dedicated integrity department and UEFA as a valid reporting tool.

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IntegriSport 3.0 is a project established by the CSCF Foundation for Sports Integrity to provide theoretical and practical support for law enforcement and judiciaries in Austria, Bulgaria, Estonia, Greece, Romania and Spain, co-financed by the European Union, on fighting sport manipulation.

The event in Bulgaria marked the fifth under the present project, following on from the latest awareness raising practical sessions in Estonia, Austria, Spain and Greece.

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