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PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH HOLLYWOODBETS DEAL

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Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in the South African market by partnering with premier sports betting operator, Hollywoodbets.

The tier-one deal will see Pragmatic Play supply its complete portfolio of slot games, including its recent release, Barn Festival™, as well as top-performing titles such as Sweet Bonanza™, John Hunter™, Big Bass Bonanza™ and the multi-award-winning hit, Wolf Gold™.

In addition, Pragmatic Play will launch its complete array of scratch card games, giving players an engaging, exciting and comprehensive instant-win selection.

Hollywoodbets has been serving the players of South Africa and beyond for many years and proudly sits at the head of the market, providing a comprehensive sports betting menu, slots, lucky number games, live casino and virtual sports. As such, the new deal enables Pragmatic Play to further its brand exposure in South Africa, generate new leads and empower the operator to gain traction.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “South Africa, while being well-established, still holds much opportunity for suppliers and partnering with its top operator simply refines that scope. Hollywoodbets is exactly the type of tier-one client we look to, in assisting us with our regional growth ambitions and we’re delighted to partner with them.”

Dermot O’Connell, Hollywoodbets Betting Operations Manager, said: “At Hollywoodbets, we strive to offer our customers premium entertainment and experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games. With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games.”

Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Africa

Gaming Tech Summit Africa convenes regulators and operators in Nairobi

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Gaming Tech Summit Africa (GTSA) brought regulators, policymakers and gaming industry stakeholders to Nairobi on 4 June for its third edition, hosted at the Argyle Grand Hotel.

Organisers positioned the event around the theme “Building Africa’s Sustainable & Scalable Gaming Tech Industry,” with agenda focus areas including taxation, consumer protection, enforcement against illegal operators, and the role of digital payments in fast-growing online betting and gaming markets.

The press release cited market projections that Africa’s online betting and gaming sector could grow from an estimated US$12.7 billion in 2026 to US$19.4 billion by 2030, framing the sector as increasingly relevant to public revenue, investor confidence and regulatory consistency across jurisdictions.

Kenya’s hosting role was highlighted as a key context point, with organisers pointing to its status as a major gaming and digital payments market. The summit also said it was officially endorsed by the Gambling Regulatory Authority of Kenya.

“Africa’s gaming industry has reached a stage where growth must be matched by responsibility, structure and long-term thinking,” said David Moshi,Managing Director at Velex Advisory. “The value of this summit lies in bringing the right people into one room to have honest conversations about where the industry is headed and what must be done to build a stronger foundation. Our ambition goes beyond hosting a successful summit; it is to support a more connected, transparent and sustainable gaming ecosystem across Africa.”

Companies named as participants included Afitech, 1xBet, BetConstruct, SharpVision, Aviator, BMM Testlabs and Evidentia AI, among others.

The post Gaming Tech Summit Africa convenes regulators and operators in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Gaming Realms expands into three African markets via SportyBet partnership

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Gaming Realms, the originator of the distinctive Slingo format, has expanded its presence in Africa by partnering with SportyBet in Nigeria, Kenya, and Ghana, only weeks following its market launch in South Africa.

Players in the area of the top operator can now explore a wide range of Slingo games, featuring popular titles like Slingo Sweet Bonanza, Slingo Day of the Dab, and Slingo Xxxtreme. The legendary product has demonstrated widespread attraction worldwide, delivering a distinct experience that fuses the thrill of slots with tactical elements.

The operator belongs to Sporty Group, a global media and entertainment firm that possesses licenses to provide betting and online casino offerings in various regulated African areas.

Entering the three newly regulated markets marks a significant accomplishment for Gaming Realms, with Africa being a crucial growth region for the provider that has quickly expanded its footprint in Europe and North America in the past year. The newest expansion comes after a recent market launch in South Africa, with the company planning to grow further in the African region soon.

Laura Norton, Account Manager at Gaming Realms, said: “Entering three new African markets at once together with SportyBet is a fantastic achievement for the Gaming Realms team.

“We are encouraged by the initial performance and are confident our unique content is appealing to SportyBet’s local customers and look forward to a successful partnership.”

Joey Hurtado, Director of Casino at SportyBet, said: “Being the first operator to introduce Gaming Realms’ content in three of our core African markets is a real coup.

“Their product offering provides something truly different and this collaboration helps us deliver on our promise to offer our customers a best-in-class entertainment experience.”

The post Gaming Realms expands into three African markets via SportyBet partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Greentube partners with World Sports Betting to expand in South Africa

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Deal follows Greentube’s spring 2025 market entry and brings Book of Ra and other slots to the operator’s casino lobby.

Greentube has signed a content partnership with South African operator World Sports Betting, extending its distribution in the country following its market entry in spring 2025.

Under the agreement, World Sports Betting will roll out a selection of Greentube titles, mixing new releases with established land-based games. Initial launches include Queen Cleopatra and 25 Red Hot 7 Clover Link.

The wider lineup named in the announcement includes Book of Ra, Lucky Lady’s Charm and Sizzling Hot. Greentube said the content package has been tailored for South Africa.

Razvan Glodea, Sales and Key Account Manager at Greentube, said: “We’ve been working hard to bring our games live with such an important brand in the South African market, and we’re excited to make our portfolio accessible to even more players.

“With our iconic titles that players already know and love, we’re confident in gaining strong engagement alongside World Sports Betting. We’re also looking forward to delivering great results, supported by a range of exciting promotional activities planned for players very soon.”

Ryno Du Plessis at World Sports Betting, added: “Greentube’s portfolio features some of the most recognisable titles in the industry, and we’re delighted to bring these games to our players.

“This partnership allows us to further strengthen our casino offering with content that has a proven track record, while also introducing exciting new games tailored to our audience.”

The post Greentube partners with World Sports Betting to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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