Canada
Apple’s privacy changes dramatically impacted mobile game advertising (US and UK survey)
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering custom business intelligence for mobile advertisers, today announced their revelatory research findings about the state of mobile marketing, in light of the seismic privacy-first changes implemented by Apple in 2021.
55% of respondents believed mobile marketing to be more difficult in 2021 than in the previous year, according to the survey of 302 respondents with responsibility for advertising budgets at mobile game and app developers in the UK and USA. Around two in five (39%) said they’d lost revenue due to Apple’s changes to its identifier for advertisers (IDFA), with 75% of these feeling it put the future of their business at risk.
The launch of iOS 14.5 in April 2021 saw the removal of user-level and device-level data for users who opt out of sharing it and pushed the industry towards Apple’s new SKAdNetwork framework for attribution on iOS. Designed as a more privacy-focused approach to campaign measurement, SKAdnetwork made it extremely challenging for mobile marketers to track real-time performance and campaign delivery.
Other key research findings include:
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Almost all (91%) of advertisers were already using SKAdNetwork data for attribution, although only 58% rated the performance of those campaigns as good or better
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59% of respondents increased their spend on Android and decreased their spend on iOS, with only 27% shifting budgets in the opposite direction
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84% expressed concern that Android would implement similar changes in 2022 to those introduced by Apple in 2021
Christopher Farm, CEO and Co-Founder of Tenjin, commented:
“2021 was a difficult year for mobile marketers. The introduction of app tracking transparency on iOS accelerated the trend of budgetary shift from iOS to Android and, while the launch of iOS15 in September 2021 was better news for advertisers as it gave them direct access to all SKAdNetwork data, it’s clear that they are still getting to grips with how to use it effectively.”
He added:
“While almost everyone we spoke to was worried Android would follow Apple’s lead, there are positive signs that, although Google’s Privacy Sandbox has been expanded to mobile, Android will offer some respite by taking a more gradual approach. However, the privacy-first direction of travel is set and, with more work to do to adjust to changes on iOS, marketers must continue to adapt.”
The research fieldwork took place with 302 companies with no known affiliation to Tenjin or Growth FullStack between 17th and 26th January 2022, and was conducted by Atomik Research, an independent creative market research agency that employs MRS-certified researchers and abides to MRS code. The full findings of the research will be published as an industry whitepaper in May 2022.
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AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
AGLC
St8 Secures Alberta Licence, Strengthening North American Expansion
Casino games aggregator and full-service technology provider St8 has secured its registration to operate in Alberta as an iGaming Services Supplier, marking another significant milestone in the company’s strategy to expand across North America’s regulated iGaming markets.
St8 was among the first suppliers to secure a conditional approval granted by the AGLC, underlining the company’s readiness to support operators as the province prepares to open its regulated iGaming market.
Alberta represents a key market in St8’s North American growth strategy and follows the company’s expansion into Ontario earlier this year. With its latest approval, St8 is now regulated in some of the industry’s most sought-after jurisdictions, including Sweden, the UK, Romania, and Ontario, among others.
The Alberta approval enables St8 to provide its next-generation game aggregation services to licensed operators in Alberta, giving partners access to more than 200 premium game providers through a single API integration, alongside bonus and promotional tools, advanced reporting, compliance capabilities, and a suite of operational features designed to simplify casino management.
Purpose-built with modern infrastructure and regulatory flexibility at its core, the St8 software enables operators to launch premium casino content quickly, while also reducing the operational complexity typically associated with multi-provider integrations and expansion into new markets.
This registration builds on St8’s growing presence in regulated jurisdictions and reinforces the company’s commitment to supporting operators with scalable, compliant technology as new opportunities emerge across North America and beyond.
With compliance, speed and operational efficiency at the heart of its product, St8 remains focused on helping operators enter new markets with confidence while delivering seamless access to premium casino content through a single integration.
Eva Alšauskaite, Head of Legal at St8, said: “Securing our Alberta supplier registration represents another important step in St8’s international growth strategy and reflects our continued investment in regulated markets.
“As jurisdictions continue to evolve, operators need technology partners that combine innovation with a deep understanding of regulatory requirements. Obtaining this registration demonstrates our commitment to meeting those standards while providing operators with a solution that makes expansion into regulated markets as simple and efficient as possible.”
The post St8 Secures Alberta Licence, Strengthening North American Expansion appeared first on Americas iGaming & Sports Betting News.
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