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BetMGM Unveils $10 Million Bracket Challenge for March Matchups

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BetMGM, a leading sports betting and iGaming operator, prepares for its largest March Matchups ever. Now live in 22 markets across North America, BetMGM is introducing a $10 million free-to-play challenge along with other new ways users can get in on the action throughout the tournament.

“March is the one of the greatest times of the year for sports fans, and it’s a huge moment for us at BetMGM to reach more customers than ever before,” said BetMGM CEO Adam Greenblatt. “Our team created fun and interactive content to enhance the tournament experience for our players online and in-person regardless of whether or not their bracket has busted.”

 

NEW CONTESTS AND PROMOTIONS

  • $10 Million Perfect Bracket Challenge: BetMGM mobile users can win $10 million by predicting the perfect bracket for March Matchups. The free-to-play contest is available in the mobile app to complete their entries. If no one guesses a perfect bracket, the player that accumulates the most points throughout the tournament will be rewarded with the $100,000 guaranteed prize.
  • Parlay Boost Token Every Day of March Matchups! All players new-and-old can earn a free Parlay Boost Token every day of the tournament. Boost your best parlay bet of the day, each day, and earn additional winnings on your wager!
  • New Customer Promotions: New customers to BetMGM receive a $1,000 risk-free bet for March Matchups.
  • Second Chance Promotion (D.C. Only): Visitors at the BetMGM Sportsbook at Nationals Park will have the opportunity to make any loss into a win. Players can place losing ticket slips with their contact information into a drum at the sportsbook for a chance to win a variety of prizes including a free $100 bet, tickets to a concert at MGM National Harbor, VIP seats at a Washington Nationals game, and more.

 

BETTING INSIGHTS

  • Which Team Each State is Rooting for to Win the Championship (via their Bets):
    • Arizona: Arizona
    • Colorado: Duke
    • DC: Duke
    • Indiana: Purdue
    • Iowa: Iowa
    • Illinois: Gonzaga
    • Louisiana: Auburn
    • Michigan: Michigan State
    • Mississippi: Auburn
    • New Jersey: Gonzaga
    • New York: Duke
    • Pennsylvania: Kentucky
    • Tennessee: Tennessee
    • Virginia: Duke
    • West Virginia: Kentucky
    • Wyoming: Gonzaga

 

  • Notable Single Futures Bets:
    • $15,000 to win $90,000 on Gonzaga +600

 

  • Line Movement:
    • Gonzaga opened +600, now +300
    • Arizona opened +5000, now +600
    • Kentucky opened +1600, now +850

 

  • Highest Ticket%:
    • Duke 9.4%
    • Gonzaga 8.9%
    • Arizona 8.5%

 

  • Highest Handle%:
    • Gonzaga 12.9%
    • Arizona 10.1%
    • Duke 9.8%

 

  • Biggest Liabilities:
    • Arizona
    • Duke
    • Kentucky

BetMGM features a variety of state-of-the-art sportsbooks across country including MD, MS, NV OR, SD, Puerto Rico and DC. Additionally, the mobile app is now available in AZ, CO, IL, IN, IA, LA, MI, MS, NV, NJ, NY, OR, PA, TN, VA, DC, WV and WY.

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Alberta

Peter & Sons launches full game portfolio in Alberta

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Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.

The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.

Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

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Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.

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Alberta

Gaming Corps goes live with bet365 in Alberta on day one of regulated market

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Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.

The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.

As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.

The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.

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