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Javier Zanetti and Fondazioni PUPI are the special Ambassadors for Calcio.com
The “Nerazzurri” legend becomes a testimonial of the SKS365 group’s data hub for football fans, together with the non-profit organisation he founded. The first step of the collaboration is the editorial project “I Fantastici 10”.
Javier Zanetti and PUPI Foundation – the non-profit organization founded by the “Nerazzurri” football legend and Paula de La Fuente, which is strongly involved in children and teenager protection – are the new Ambassadors for Calcio .com, the data hub with statistics and in-depth information on football powered by Planet Entertainment, part of the SKS365 group. PUPI Foundation – led by its captain, a symbol of pure sport passion and fairplay – will be the added value of Calcio Javier Zanetti and Fondazioni PUPI are the special Ambassadors for Calcio .com.com’s editorial offer.
Thanks to this synergy, the football website will be enriched with new exclusive content, starting from the launch of “I Fantastici 10” initiative: it is a series of video-pills in which Zanetti tells the stories of ten football champions he met inside and outside the pitch. Undisclosed events and anecdotes will entertain Calcio .com users throughout 2022 and will feature legends of the past such as Baggio, Kakà, Maradona, Ronaldo “O Fenômeno” and Zidane, but also football stars still playing or retired a few years ago such as Lautaro Martinez, Lukaku, Messi, Iniesta and Xavi.
The synergy will also continue with live broadcasts on the official social channels of the infotainment portal, in which the Argentinean champion will comment on the major football events of the current season.
In addition, the partnership will see Calcio .com supporting PUPI Foundation, both by promoting on its website the charity activities carried out by the non-profit organisation, and by launching joint social responsibility initiatives.
“Having a champion on and off the field like Javier Zanetti and his Foundation on our side will give an extraordinary contribution to promote Calcio .com among all football fans. They will have the opportunity to learn about curiosities and achievements of the greatest football champions who made the history of this sport, through the story of an extraordinary athlete,” commented Anniina Rantala, Marketing Director at SKS365. “After the restyling of the last few months, this is another step forward in getting closer to the football fans and to a young and digital public. The connection with sport is fundamental, and we will add to this the support for the charity activities carried out by Javier and his foundation”.
“Bringing my association closer to an entity that deals with sport is the strong point of this initiative,” said Javier Zanetti. “In its projects, PUPI Foundation uses sport as a tool to improve behaviour, promote integration and ensure a healthier lifestyle. Thank you Calcio .com for thinking of me and PUPI.”
“We would like to thank Calcio .com for involving our association in their social responsibility activities,” added Paula de la Fuente, founder of the P.U.P.I. Onlus Foundation. “The work of the PUPI Foundation has been carried out for 20 years thanks to the enthusiasm and engagement of companies like yours. Nothing would be possible without the support and commitment of the many people, companies and institutions that are on our side and that, in one way or another, are the architects of what we are now”.
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Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.
EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.
According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.
The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.
EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.
The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.
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