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8Xbet signs football legend Teddy Sheringham as long-term brand ambassador

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International sports bookmaker 8Xbet has scored a star signing, securing former Manchester United and England striker Teddy Sheringham as its new brand ambassador on a two-year deal.

Sheringham, who famously scored for Manchester United in their 1999 Champions League final victory, will help the sports betting and online casino operator grow its audience across Asian markets.

8Xbet was founded in 2018, with the online gambling company licensed and regulated by the Government of Curacao.

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To launch the partnership, Sheringham took part in an ambassador signing ceremony with 8Xbet, which is the focus of an announcement video.

The agreement will see Sheringham appear in branding across 8Xbet’s web and social channels, while also providing regular content, where he’ll be sharing his thoughts and opinions on the latest football news and events.

The former Three Lions international earned 51 caps and scored 12 goals in a glittering 25-year playing career.

His most successful spell came under legendary manager Sir Alex Ferguson at Manchester United. During four seasons, he won three Premier League titles, an FA Cup, and the Intercontinental Cup, on top of the unforgettable Champions League victory. He was also voted Footballer of the Year in 2000/01 by PFA and FWA.

Sheringham – whose clubs also included Tottenham Hotspur, West Ham, Nottingham Forest and Portsmouth – made history in 2006, becoming the Premier League’s oldest outfield player, with the record still standing today. He is the competition’s 12th all-time leading scorer with 146 goals.

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8Xbet founder Ryan Li said: “8Xbet is extremely proud to be working with Teddy Sheringham, a truly iconic name in the modern era of English football and one of the Premier League’s most prolific strikers of all time. After such a high-profile playing career, Teddy has a fantastic reputation in Asia, and he will help grow 8Xbet as a brand in this region in the years to come.”

8Xbet brand ambassador Teddy Sheringham said: “I am honoured 8Xbet asked me to become a brand ambassador for Asia. It is a region that I have fond memories of visiting as a player – and many times since. I look forward to representing and working with the team at 8Xbet and engaging with their customers.”

The partnership between Sheringham and 8Xbet was brokered by Bear Faced Talent. The fast-growing, London-based talent management agency specialises in arranging commercial and media opportunities for former footballers, whilst also providing exclusive management for football legends including Micah Richards, Martin Keown and Sue Smith.

Bear Faced Talent founder Josh Landy said: Teddy Sheringham is one of the finest strikers to have played in the Premier League and has huge appeal around the world. We are very excited to have made this deal happen and are sure it’s going to be an excellent partnership.”

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Asia

Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

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Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

The post Onlyplay Enters into Strategic Partnership with Ritchie Rabbit appeared first on European Gaming Industry News.

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Hub88 partners with LiveGames to enhance content offering

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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

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The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

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“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.

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Indonesian Govt to Form Task Force to Tackle Online Gambling

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Indonesian President Joko Widodo has chaired a limited meeting which discussed the efforts taken to eradicate online gambling in the country on Thursday 18 April, at Merdeka Palace in Jakarta. Minister for Communication and Information Technology Budi Arie Setiadi, in his press statement after the limited meeting, said that the Government will form a task force to counter online gambling.

“It has been decided that within a week, we will formulate measures to form an integrated task force in order to eradicate online gambling,” Budi said.

Minister for Communication and Information Technology mentioned that forming a cross-ministries/institutions task force is aimed to handle online gambling more thoroughly, collaboratively and efficiently.

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“Gambling is an illegal act based on regulations. So, we need to impose measures effectively to settle it,” Budi stated, adding that his ministry will focus on handling online gambling websites and contents, while the law enforcement officers will enforce the law.

“Our authority is only to take down the websites, while the Financial Services Authority (OJK) blocks their financial accounts, and then followed by law enforcement officers, police officers, and the public prosecution service officers,” he remarked.

Similarly, OJK’s Chairperson of Commissioner Board Mahendra Siregar also highlighted the importance of holistic measures in eradicating online gambling in Indonesia.

“Some online gambling activities are not conducted in Indonesia, some are cross-borders, some do not use bank accounts, some needs to be tracked and traced through bank accounts, including transfers and so on. So, the next layers must also be addressed, and that way it leaves no empty rooms,” Mahendra explained.

Mahendra said that according to the institution’s authority, from the end of 2023 to March 2024, OJK has blocked around 5000 bank accounts that indicate its relation to online gambling.

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“So far, we have cooperated closely with Communications and Information Technology Ministry. So, if we receive a list of bank accounts suspected to be used or are being used in online gambling activities, we immediately block them, and it has reached up to 5000 bank accounts,” Mahendra mentioned.

The post Indonesian Govt to Form Task Force to Tackle Online Gambling appeared first on European Gaming Industry News.

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