Platform upgrade set to drive increased betting engagement for regulated sportsbooks

Juice Reel, the leading bet tracking and analytics platform for the sports betting industry, has unveiled its new subscription-based tool Crowdsourced Insights, which provides sports bettors with access to unique analysis to support their future wagering decisions.

Bettors can now receive detailed and superior insight on a comprehensive range of odds and markets thanks to Juice Reel’s best-in-class automation and analytic cloud-based tools. These insights are driven by the data collected from the company’s end-to-end ecosystem, where Juice Reel users sync in bets from over 250 sportsbooks, including some of the industry’s biggest brands such as bet365, DraftKings, FanDuel and Fox Bet, with many more set to follow over the coming months.

Built in response to market trends where a growing number of data-driven bettors look to follow the smart money, Juice Reel’s ability to assess its vast customer base and understand which individuals are historically profitable and which are net losers empowers the delivery of exceptional knowledge that simply cannot be matched.

Crowdsourced Insights shows subscribers what side of a game the Top 10% and Bottom 10% historical performers are on. In the case that historical winners and losers are betting different sides of a game, subscribers can tail profitable bettors.

The addition of Crowdsourced Insights complements Juice Reel’s core offering, which allows bettors to automatically sync in their bets, showing them real-time analytics and tracking past performances. The product, underpinned by a business model that was crafted to reduce unregulated gambling, also acts as a sophisticated responsible gambling tool, allowing bettors to track wagering performance and profitability.

While highly attractive and useful for bettors, it also further illustrates Juice Reel’s importance as a customer acquisition and retention engine for regulated sportsbooks in the US and beyond. Juice Reel is bringing more bettors and more betting activity to the sportsbooks. Through unrivalled data provision, the innovative solution is revolutionizing the betting experience and driving increased engagement.

Ricky Gold, CEO of Juice Reel, said: “The development of Crowdsourced Insights is a game changer for the sports betting industry, creating value for both bettors and sportsbooks. As sportsbooks continue to recognize Juice Reel as a valuable retention tool and catalyst expanding the industry’s total addressable market, it will be exciting to see our platform evolve in tandem with future commercial agreements.

“Bettors have never been able to receive such a detailed yet easy-to-read analysis of betting markets, only made possible by our high quality automation tools and use of data science. With these insights, individuals really do have a better understanding of the overall betting landscape and can make more informed decisions when placing their next bet.

“Fundamentally, Juice Reel is an end-to-end ecosystem where bettors can come to decide what to bet on and with whom, watch their bet throughout the lifecycle of a sporting event, analyze their own performance post-game, and have that synced betting data fuel insights which kickstarts the positive feedback loop.”