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MOTORSPORT TECHNOLOGY PIONEERS GRIIIP SECURES SERIES SEED FUNDING TOWARDS RAPID MARKET EXPANSION

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Griiip, the Tel Aviv / Petach Tikva, Israel-based motorsport data technology company, announced the successful conclusion of Series Seed funding. U.S.-based investment firm, Sharp Alpha Advisors is among the leading investors in this round, joining existing strategic investors, including Porsche Ventures, the venture capital division of the iconic sports car manufacturer Porsche. The funding will act as a catalyst to support Griiip’s continued global expansion as the company works to achieve its mission of leading the transformation of motorsport viewer experiences through the application of next generation technology.

Already in action in the world-famous DTM racing series, Griiip’s cloud-based data platform makes real-time racing data available to motorsport fans, media and the gaming ecosystem. This helps attract younger audiences who demand a more immersive and personalized viewing experience of their favorite sports through digital mediums. Griiip’s proprietary ‘RedBox’ hardware collects data from race cars in real-time to a central cloud platform, where it is immediately analyzed to create data-driven products including live production graphics with expert insights, fantasy and sports betting applications and more connected fan engagement platforms.

“We’re very pleased to welcome our new investment partners into the Griiip team, a group who share our vision of transforming the way motorsport series and fans engage with each other through next generation tech,” said Griiip founder and CEO Tamir Plachinsky. “As racing fans ourselves, we know how much demand there is among the motorsport community to bring series and fans closer together, and this first round of funding will help us do precisely that. Griiip technology platforms connects all the players in the motorsport ecosystem through data-driven applications that increase fan engagement, generate new monetization opportunities for series and teams that have not been available until now.

Plachinsky goes on to add that “the sports tech market has grown rapidly in recent years, particularly in the areas of sports data infrastructure, intelligent visualization capabilities, computer vision-powered data collection, mobile fan engagement, and fantasy games and sports betting. While the global motorsport industry is rooted in technology, the viewing experience and fan engagement platforms have fallen behind other sports such as football, basketball, baseball, and American football. Griiip makes the motorsport ecosystem more accessible for fans by providing innovative ways for racing organizations, leagues, franchises and car manufacturers to engage with, provide value to, and monetize their target audiences through the application of tech hardware and software”. Partnering with the DTM in 2021/22 laid the groundwork for other top tier racing leagues to collaborate with Griiip.

Griiip investor, Sharp Alpha Advisors’ Lloyd Danzig said: “The business of motorsports is growing and evolving more rapidly than ever before, alongside a transformation in online betting and gaming. Griiip leverages data and analytics to enable racing teams, leagues, and media platforms to modernize their infrastructure and compete in an increasingly digital business landscape. There is no company better positioned than Griiip to capitalize on the bridging of the digital and physical worlds of racing.”

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Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

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Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EdgeLabs Signs Content Partnership with Stake

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EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

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Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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