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GAUSELMANN: The 111,111th M-BOX rolls off the production line, and employee donation is raised to 111,111 euros

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An ergonomic, slim design, state-of-the-art technology with a sustainable core, a fantastic gaming experience on up to three large screens – this is adp Gauselmann’s M-BOX, the world’s most successful slot machine of the past 20 years. The 111,111th unit has now run off the production line at the company’s own production site at its headquarters in Lübbecke.

“There’s no denying that the M-BOX’s outreach to so many gaming arcades around the globe is a very special milestone, bringing continued gaming enjoyment to many people,” explains company founder and Chairman of the Management Board Paul Gauselmann. “And to think all this is a product of our own development and production capacities in Eastern Westphalia.”

The M-BOX was launched in 2015 following four years of intensive development. Frequently copied, but never equalled, the attractive slot machine revolutionised the entire vending machine industry. It rapidly gained popularity both on the domestic market in Germany as well as internationally, where it is marketed under the product name Avantgarde.

“The M-BOX represents a completely new type of cabinet design – not only in terms of design and ergonomics, but also with respect to technology, sustainability and energy efficiency. Its international popularity is confirmation that our development department has pulled off a true masterstroke,” claims Jürgen Stühmeyer, Management Board member, MERKUR Sales.

Translating the concept of the M-BOX into a finished product required resourcefulness and perseverance. Initially, the ergonomic requirements identified in an ergonomics study conducted by the Fraunhofer Institute were not compatible with the technical demands on the new multigamer. The solution lay in a new door concept that allows the door of the M-BOX to swing upwards rather than sideways, thus leaving sufficient space for the required components.

Using modern processors and new touch technology ensures games are displayed in brilliant, full HD resolution with no loss of brightness. Despite this outstanding performance capability, the multigamer is far more energy efficient, resulting in up to 50 per cent lower power consumption – a breakthrough that not only benefits operators, but above all the environment.

Dr Werner Schroer, Gauselmann Group Management Board member, Development and Technology, explains: “The M-BOX is the result of an outstanding team effort. While working on its development, we motivated and inspired one another, always with a mind to making improvements and developing a perfect machine for even more gaming fun. That’s the passion that all of us across the Gauselmann Group share.”

This passion was also the driving force behind the continuous further development and optimisation of the M-BOX in subsequent years, which saw adp Gauselmann launch a number of new, themed M-BOX editions, including the SOCCER, SEVEN and PRINCE models. In 2017, the cabinet was upgraded with the addition of a third 27-inch monitor, marking the birth hour of the M-BOX TRIO. Two and three years later, the M-BOX MAX and the M-BOX MAX TRIO followed, which offer maximum scope for the reels on 32-inch monitors.

“Each year, up to 50,000 gaming machines roll off our production lines. With 111,111 produced units, the M-BOX in its various guises obviously stands out in particular,” Production Manager Hans Martin Grube explains. During construction, the M-BOX passes through seven assembly stages with 4,937 individual components and a total production time of around 14 hours. Through their dedication on the job, our approximately 300 line staff ensure that each and every unit meets the exacting quality standards.”

The M-BOX convinces not only with its cabinet design; the top-notch games content is also a winner. New, exciting games and features are constantly being developed and tested in wide-scale field tests, paving the way for adp Gauselmann to deliver the ideal games mix time and again.

And with his 2015 prediction for the M-BOX, Jürgen Stühmeyer, Management Board member MERKUR Sales, hit the nail on the head: “The right business model is important, but the enjoyment for all those involved is equally important. And that’s guaranteed here.” Today the 111,111 M-BOXES sold add some 23,195,000 kilos of weight to this statement.

To mark this special achievement, the company has also come up with a special initiative. The employee donation benefiting the victims of the 2021 flood disaster in the western part of Germany in the amount of 85,000 euros, which was topped up to 95,800 euros by the Paul and Karin Gauselmann Foundation and a number of subsidiaries, will be increased again by 15,311 euros to 111,111 euros, thus matching the number of units produced and supporting the people of North Rhine-Westphalia.

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Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

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The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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