MLB Players Inc. and Caesars Entertainment Inc. announced a partnership agreement making Caesars Sportsbook and William Hill officially licensed sportsbook partners of MLB Players Inc. With this deal, Caesars gains access to MLB player name, image, and likeness rights for use across its online sportsbook platforms and at retail sportsbook locations for both brands in North America.

Beginning with the 2026 season, Caesars has integrated MLB player imagery into the Caesars Sportsbook mobile app in jurisdictions where it is live, the William Hill Nevada mobile app, and at retail locations for both brands. Baseball fans should expect to see player imagery in mobile market templates, promotional boost banners and in player-specific markets on self-service betting kiosks inside sportsbook locations throughout the 2026 MLB season.

“Players are the most powerful connection point in sports. By partnering with Caesars, that connection becomes even more visible and dynamic, giving fans a richer and more engaging experience across its platforms,” said Evan Kaplan, President of MLB Players Inc.

“Sports fans regularly show us how much they care about the athletes they follow. Their presence and star power are what fans respond to most. Bringing licensed player imagery into our platforms helps us deliver a more engaging experience for fans,” said Eric Hession, President of Caesars Digital.

The agreement was facilitated by OneTeam, the group licensing partner of the MLB Players Association.

“Caesars recognizes the power of player imagery to inspire fan connection. This partnership reflects the growing influence of player IP in modern fan engagement and sets a new benchmark for collaboration between leagues, athletes, and the gaming industry,” said Frank Arthofer, President of OneTeam Partners.

IGT has announced that it has signed a two-year contract extension with the Rhode Island Lottery to continue powering statewide retail and mobile sports betting in Rhode Island through at least November 2028 via IGT PlaySports technology.

“IGT is very pleased to continue our long-term relationship with the Rhode Island Lottery through 2028 and help generate important revenue for the State through its sports betting operations powered by PlaySports technology. IGT PlaySports continues to invest in the Sportsbook Rhode Island app to ensure the Lottery is offering a premier betting product that makes a positive impact on the State’s commitments to good causes,” said Joe Bertolone, SVP of Sports Betting at IGT.

IGT PlaySports, Caesars Sportsbook and the Rhode Island Lottery have teamed up to offer retail and mobile sports betting since 2018.

Caesars Entertainment Inc. accepted sports wagers in Oregon for the first time, made possible through a partnership with the Coquille Indian Tribe in Coos Bay. The ceremonial first bet was placed on Caesars Sportsbook self-service wagering kiosks inside the Coquille Indian Tribe’s premier gaming and hospitality destination, Ko-Kwel Casino Resort | Coos Bay, previously known as The Mill Casino, which now celebrates its 30th anniversary.

Caesars has enhanced Coquille’s sports viewing experience at its premier destination with a large fleet of Caesars Sportsbook self-service betting kiosks, conveniently located on the casino floor. These kiosks feature a best-in-class wagering menu with a wide array of same game parlays, player props, futures and live in-play markets. Sports fans 21 and older can enjoy the gold standard of sports wagering, including unmatched full college sports offerings which are not otherwise available on a statewide mobile basis in Oregon, reflecting Caesars’ and the Coquille Indian Tribe’s shared commitment to providing world-class experiences.

“We remain committed to supporting Indian gaming, and we’re proud to partner with the Coquille Indian Tribe to enhance their guest experience. Bringing our sports wagering offering to a new jurisdiction for the first time is always significant, and we know offering our expansive menu of sports wagering markets will undoubtedly enhance the exceptional experience that the Coquille Indian Tribe provides to its guests,” said Eric Hession, President of Caesars Digital.

“We are proud to have this iconic gaming brand join us, as both brands have represented excellence in the industry for decades. This partnership aligns perfectly with our commitment to advancing gaming opportunities and enhancing guest satisfaction. We are excited to collaborate with such a distinguished brand and look forward to creating even more memorable sports wagering experiences for our guests,” said Margaret Simpson, CEO of the Coquille Economic Development Corporation.

Oregon’s newest in-person sports wagering destination at Ko-Kwel Casino Resort | Coos Bay provides a responsible environment for guests to wager on their favourite sporting events, supported by the longstanding commitment to Responsible Gaming that both Caesars and the Coquille Indian Tribe have upheld for decades.