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CAESARS SPORTSBOOK NAMED OFFICIAL SPORTS BETTING & iGAMING PARTNER OF MICHIGAN STATE ATHLETICS

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Michigan State University (MSU) Athletics, MSU Sports Properties and Caesars Entertainment Inc. announced a multi-year partnership to make Caesars Sportsbook the Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics. The partnership combines fan engagement opportunities, a new premium seating area at Spartan Stadium, and an expansion of responsible sports gaming education.

Caesars Sportsbook will gain significant exposure through MSU’s sports properties and access to a wide range of hospitality assets and VIP experiences, which will be available to Caesars Sportsbook players, as part of the wide range of benefits offered through the industry-leading loyalty program, Caesars Rewards.

Assets include broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, naming entitlement for a new premium seating area inside Spartan Stadium set to debut during the 2022 football season along with an outdoor tailgating area, and access to unique alumni and fan engagement opportunities surrounding varsity sports seasons currently underway. Spartan fans can also soon enjoy special emperor-worthy promotional offers on mobile sports betting, iGaming, and The World Series of Poker (WSOP®) product offerings.

Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us,” said Eric Hession, Co-President of Caesars Digital. “The Spartan fan base and alumni network is passionate and well-established across the country. We look forward to building upon our connection with them while strengthening the legacy we hold in the state of Michigan and advancing scholarship opportunities through this partnership.”

In addition to providing a significant financial commitment to MSU, Caesars Sportsbook will provide annual funds to support student-athlete responsible gaming education, student scholarships, as well as internship and professional development opportunities for MSU students pursuing a career in the sports industry.

“The opportunity to partner with Caesars, a leading force in the sports and entertainment industry, will help enhance gameday experiences for Spartan fans and provide significant resources to support the growing needs of each of our varsity programs,” said Alan HallerMichigan State Vice President and Director of Athletics. “We are excited to be on the cutting edge of this innovative opportunity, while recognizing the importance of Caesars’ commitment to responsible sports gaming education both for the student-athletes and the University community as a whole.”

This agreement also places an emphasis on the expansion of responsible sports gaming and education for the MSU community. Caesars Sportsbook is committed to working with the Michigan Association on Problem Gambling (MAPG), regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state and driving awareness of the responsible gaming tools available on the Caesars Sportsbook app.

This partnership was facilitated by MSU’s third-party multi-media rights holder, Playfly Sports.

“The rapidly expanding interest around gaming in the college space has pushed us to create strategic opportunities for our college properties that not only provide impactful gaming education resources but also significant opportunities to drive new sources of revenue,” said Christy Hedgpeth, President of Playfly Sports Properties. “Connecting Caesars’ iconic brand to MSU’s passionate community of students, fans and alumni is a perfect fit and another example of how partnerships like this are creating tremendous benefits for all parties involved.”

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Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio

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Caesars Entertainment Inc. announced the opening of a new in-person Caesars Sportsbook located inside Northfield Park Racino near Cleveland through a new partnership with Clairvest Group Inc. As an official sports betting partner of the Cleveland Cavaliers, the launch expands Caesars’ presence in the Buckeye State and is an ideal complement to the Caesars Sportsbook mobile app.

Designed for today’s sports fan, Caesars Sportsbook at Northfield Park Racino delivers a premium in-person sports wagering and viewing experience powered by Caesars’ best-in-class technology. The new sportsbook features an expansive LED video wall, five staffed betting windows and a fleet of Caesars Sportsbook self-service betting kiosks, available for 24/7 wagering. Guests can access a diverse menu of sports wagering markets with convenient mobile app account deposits and withdrawals and earn Caesars Rewards with every wager.

“Northfield Park Racino gives us a strong new venue to connect with Northeast Ohio sports fans in a high-traffic entertainment destination. Its location just outside Cleveland, a market defined by some of the most passionate sports fans in the country, pairs our industry-leading technology with a lively atmosphere that enhances how fans watch and wager on sports throughout the year,” said Eric Hession, President of Caesars Digital.

“We’re excited to partner with Caesars Sportsbook to bring even more energy and excitement to our guest experience. This collaboration is a strong addition to our Overtime Bar and Grill, enhancing the overall sports fan atmosphere and entertainment offering,” said Kevin Brady, GM at Northfield Park Racino.

Caesars Sportsbook users will enjoy unmatched rewards redeemable through their sports wagering activity via the industry-leading customer loyalty program, Caesars Rewards. Every wager placed in-person at Caesars Sportsbook at Northfield Park or via the Caesars Sportsbook mobile app earns Tier Credits for status and Reward Credits that are redeemable for a variety of extraordinary Caesars Rewards experiences. Those include discounted getaways at various Caesars destinations across North America, bonus cash in the Caesars Sportsbook app, world-class culinary or entertainment experiences, and more.

The post Caesars Entertainment Opens In-Person Caesars Sportsbook at Northfield Park Racino in Ohio appeared first on Americas iGaming & Sports Betting News.

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MLB Players Inc. Partners with Caesars Entertainment

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MLB Players Inc. and Caesars Entertainment Inc. announced a partnership agreement making Caesars Sportsbook and William Hill officially licensed sportsbook partners of MLB Players Inc. With this deal, Caesars gains access to MLB player name, image, and likeness rights for use across its online sportsbook platforms and at retail sportsbook locations for both brands in North America.

Beginning with the 2026 season, Caesars has integrated MLB player imagery into the Caesars Sportsbook mobile app in jurisdictions where it is live, the William Hill Nevada mobile app, and at retail locations for both brands. Baseball fans should expect to see player imagery in mobile market templates, promotional boost banners and in player-specific markets on self-service betting kiosks inside sportsbook locations throughout the 2026 MLB season.

“Players are the most powerful connection point in sports. By partnering with Caesars, that connection becomes even more visible and dynamic, giving fans a richer and more engaging experience across its platforms,” said Evan Kaplan, President of MLB Players Inc.

“Sports fans regularly show us how much they care about the athletes they follow. Their presence and star power are what fans respond to most. Bringing licensed player imagery into our platforms helps us deliver a more engaging experience for fans,” said Eric Hession, President of Caesars Digital.

The agreement was facilitated by OneTeam, the group licensing partner of the MLB Players Association.

“Caesars recognizes the power of player imagery to inspire fan connection. This partnership reflects the growing influence of player IP in modern fan engagement and sets a new benchmark for collaboration between leagues, athletes, and the gaming industry,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Inc. Partners with Caesars Entertainment appeared first on Americas iGaming & Sports Betting News.

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IGT Signs Two-year Contract Extension with Rhode Island Lottery

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IGT has announced that it has signed a two-year contract extension with the Rhode Island Lottery to continue powering statewide retail and mobile sports betting in Rhode Island through at least November 2028 via IGT PlaySports technology.

“IGT is very pleased to continue our long-term relationship with the Rhode Island Lottery through 2028 and help generate important revenue for the State through its sports betting operations powered by PlaySports technology. IGT PlaySports continues to invest in the Sportsbook Rhode Island app to ensure the Lottery is offering a premier betting product that makes a positive impact on the State’s commitments to good causes,” said Joe Bertolone, SVP of Sports Betting at IGT.

IGT PlaySports, Caesars Sportsbook and the Rhode Island Lottery have teamed up to offer retail and mobile sports betting since 2018.

The post IGT Signs Two-year Contract Extension with Rhode Island Lottery appeared first on Americas iGaming & Sports Betting News.

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