eSports

Fnatic partners with L’Oréal Men Expert to help its players #PrepToPlay

Published

2 years ago

January 12, 2022

Reading Time: 2 minutes

London-based global esports performance brand Fnatic has today revealed its latest partnership with L’Oréal Men Expert, one of the world’s leading beauty and personal care companies. As part of the deal, the brands will develop and deploy engaging and creative content, as well as co-branded product activations, through the lens of the shared #PrepToPlay concept. L’Oréal Men Expert will also feature as the sole partner on the back of each Fnatic team’s jersey.

The collaboration with L’Oréal Men Expert and the creation of #PrepToPlay takes Fnatic’s ambition to level-up player performance in-game, by preparing out of it, one step further. The beauty and personal care brand will be involved in teams’ pre-game social media content, with a further #PrepToPlay content series planned to build hype leading up to some of the biggest moments in the esports calendar. As well as this, L’Oréal Men Expert HYDRA ENERGETIC and CARBON PROTECT product ranges will be made available for all Fnatic players, coaching staff, and talent, to help underpin this off-game support.

To complement the co-branded content, L’Oréal Men Expert will also sponsor Fnatic’s resident League of Legends content creator Rhobalas’ popular online web series, “The Rhobalas Show”, which focuses on all things League of Legends and LEC, featuring in-depth guest interviews with players, organisations and much more.

Fnatic CEO, Sam Mathews said: “Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”

L’Oréal Men Expert Global Marketing Director, Christine Nguyen said: “As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”

Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

Published

17 hours ago

May 16, 2024

GamingAmericas.com

cream-city-convergence-esports-tournament-selected-as-capcom-pro-tour-event

Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

Published

2 days ago

May 15, 2024

Niji Narayan

kambi-and-abios-join-esic-as-anti-corruption-supporters

Reading Time: < 1 minute

The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

eSports

Tundra Esports Announces New Official Supplier Partnership with Gladiator PC

Published

3 days ago

May 14, 2024

George Miller

tundra-esports-announces-new-official-supplier-partnership-with-gladiator-pc

Reading Time: 2 minutes

Tundra Esports, The International 11 Champions and a leading competitive esports team playing in Dota 2, proudly announces a game-changing collaboration with Gladiator PC, a pioneer in high-performance gaming technology as their Official Supplier.

As Tundra Esports continues its competitive success with its Dota 2 team on the road to the Esports World Cup, this alliance will provide top-of-the-line gaming hardware and solutions tailored to the players for the rigorous demands of the competitive scene.

This strategic partnership is a significant milestone for both as they join forces to elevate the team’s gaming experience on and off the stage. Both Tundra and Gladiator PC will combine their efforts in empowering the Dota 2 roster with their top of the range PC’s available. Through this collaboration, Tundra’s players and team members will benefit and showcase the award-winning systems to the next generation of avid gamers.

Together, Tundra and Gladiator PC aim to redefine what it means to compete at the highest level.

Maxim Demin Jr, Owner & Managing Director at Tundra Esports: “We are thrilled to embark on this journey with Gladiator PC. Their commitment to pushing the boundaries of gaming hardware aligns perfectly with our strategic vision of competitive excellence in esports.”

Gladiator PC shares Tundra Esports enthusiasm for this partnership. “Joining forces with Tundra Esports and their fighting spirit represents a commonality of shared goals. We strive to deliver unprecedented quality at the very best competitive pricing”, said Ian Fraser, Managing Director of Gladiator PC. “We are confident that our cutting-edge technology will enable Tundra’s players to unleash their full potential and dominate the competition.”

The collaboration between Tundra Esports’ and Gladiator PC promises to deliver groundbreaking advancements in gaming performance, setting a new standard for the esports industry. Fans and competitors alike can look forward to witnessing the impressive results of this dynamic partnership.

The post Tundra Esports Announces New Official Supplier Partnership with Gladiator PC appeared first on European Gaming Industry News.