Press Releases
OKTO underline commitment to UK market with appointment of Rob Peché
OKTO, the international fintech brand which was named Mobile Payment Solution of the year at December’s SBC Awards, has underlined its commitment to the UK market with the appointment of experienced gaming industry senior executive Rob Peché to the post of UK Country Manager. In this new role Rob will oversee UK commercial activities and drive the digital transformation of the UK gaming, leisure, and entertainment industries.
Rob joins OKTO from Inspired Gaming where he served as Senior Account Manager responsible for international Sportsbook and Lottery operators. He has previously held senior managerial positions with gaming brands including SG Gaming, William Hill and Gala Coral.
Commenting on the appointment Simon Dorsen, CCO at OKTO said: “We are pleased to welcome Rob to the growing OKTO team at an important time for the brand as we look to build on what was a hugely positive and encouraging first year in the UK market working with partners including Regal, Inspired, Bob Rudd and MERKUR UK.
“Rob is immersed in the gaming industry having gained 18-years-experience in a variety of senior customer-facing roles and will help grow the brand’s market-leading position across the AGC, Bingo, Casino, LBO, Pub and Bar sectors. Our senior team is made-up of people who are passionate and knowledgeable about gaming and Rob certainly fits that profile.”
Rob Peché added: “The opportunity to join the first company in Europe to transfer digital funds in and out of gaming machines at a large scale and in a secure and compliant way was one that I could not let pass.
“The world-class technology behind the OKTO app, its role in helping to circulate disposable leisure spend from gaming machine winnings to the in-venue purchase of food and drinks as well as its safer gambling credentials are all key features of what is the industry’s foremost and preferred cashless payments app. I am looking forward to building on the platform established by the OKTO team and accelerating the OKTO success story.”
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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