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Gaming1 partners with CVC

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Gaming1, the entertainment branch of Ardent Group, has signed a transformational deal for their next phase of growth.

The active shareholders in the Liège-based company, the leader in the Belgian gaming market, have partnered with CVC Capital Partners Fund VIII. CVC will bring their expertise to support the group’s growth in becoming a global reference in the regulated online gaming markets thanks to the continued development of their own technology and through their unique omnichannel approach.

A strong company growing quickly

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The history of the group’s entertainment activities started in 1992 in Liège, parallel to the development of their land-based network, the company progressively developed a digital offering through their own technology platform. Today, as well as being a Belgian leader, Gaming1 is present in nine countries around the world, including Portugal, France and the United States with their joint venture Gamewise founded with the American giant Delaware North.

Only active in regulated markets, Gaming1 is exclusively positioned in legal, responsible and ethical gaming. Gaming1 strives to offer the best player experience, in a responsible way focused on regulated markets. The group has around 1,300 employees, including more than 400 in their digital hub in Liège.

To accelerate their growth and become a worldwide reference on the regulated online gaming market, the company wants to partner with a new shareholder capable of bringing global, sector and digital expertise. Emmanuel Mewissen, Sylvain Boniver and Nicolas Léonard, historical shareholders of Gaming1, will continue to be the reference shareholders in Gaming1 and look forward to post-completion partnering with CVC, once the regulatory approvals are in place. Throughout the process, Gaming1 was assisted by the financial advice of BNP Paribas Corporate Finance.

An experienced, first-class investor, fully aligned with Gaming1’s growth strategy

CVC is a leading global investment firm with US$125 billion of assets under management. CVC has experience in the sector through CVC funds’ investments in Tipico, the German sports betting company, the Italian operator Sisal, and the English business Sky Bet. They also have significant knowledge of the digital space through CVC funds’ investments such as ironSource, a leader in mobile advertising and mobile gaming technology markets, and Aleph, a leading global enabler of digital advertising.

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CVC has an international network of 25 offices, including 13 in Europe, and an established team in the Belgian market. This choice also allows Gaming1 to stay loyal to their roots and continue to contribute to the development of the country’s economic fabric, a core element of Gaming1’s mission.

Emmanuel Mewissen, CEO and Founder of Ardent Group, said: “In a rapidly changing world, the key to success is adapting. By partnering with CVC, we will benefit from their global, sector and technology expertise, which will support our company to continue on our successful growth path and further build our digital capabilities. We will stay loyal to our values and Belgian roots, as shown by our recent move to our digital hub in the heart of Liège. This desire to anchor ourselves in and to contribute to our country’s growth is an integral part of our identity and will continue to guide us daily.”

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Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze

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Casino Guru, the world’s premier independent online casino resource, proudly announces the launch of its new webinar series, “Safer Gambling Talks.” This innovative series aims to delve into the critical aspects of safer gambling within the industry, addressing jurisdictional nuances and universal consumer protection standards.

“Safer Gambling Talks” is dedicated to fostering a highly responsible gambling environment by engaging with experts and industry leaders. The series will explore various topics, focusing on creating a more sustainable and commercially viable gambling industry that prioritizes player protection.

In the premiere episode, Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, engages in an insightful discussion with Dr. Margaret Carran, Associate Professor in Law and Associate Dean (Education) at The City Law School of City, University of London. The conversation centers on improving self-exclusion practices within the gambling industry, aiming to enhance player protection across different markets. The episode is available on Casino Guru News YouTube channel.

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Šimon Vincze, a staunch advocate for responsible gambling, leads Casino Guru’s efforts in sustainable and safer gambling. He spearheads the Global Self-Exclusion Initiative, driving forward best practices in player protection and operator responsibility. Recognizing gaps in existing tools, Šimon is committed to ensuring a safer gambling environment for all.

The post Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze appeared first on European Gaming Industry News.

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Africa

BGaming debuts in Africa with Premier Bet

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Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.

Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.

Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.

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Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.

Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”

Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.

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Compliance Updates

Playnetic strengthens European presence with licence to operate in Sweden

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Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen. 

The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country. 

This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe. 

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Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.  

“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.” 

The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.

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