Press Releases
Gaming1 partners with CVC
Gaming1, the entertainment branch of Ardent Group, has signed a transformational deal for their next phase of growth.
The active shareholders in the Liège-based company, the leader in the Belgian gaming market, have partnered with CVC Capital Partners Fund VIII. CVC will bring their expertise to support the group’s growth in becoming a global reference in the regulated online gaming markets thanks to the continued development of their own technology and through their unique omnichannel approach.
A strong company growing quickly
The history of the group’s entertainment activities started in 1992 in Liège, parallel to the development of their land-based network, the company progressively developed a digital offering through their own technology platform. Today, as well as being a Belgian leader, Gaming1 is present in nine countries around the world, including Portugal, France and the United States with their joint venture Gamewise founded with the American giant Delaware North.
Only active in regulated markets, Gaming1 is exclusively positioned in legal, responsible and ethical gaming. Gaming1 strives to offer the best player experience, in a responsible way focused on regulated markets. The group has around 1,300 employees, including more than 400 in their digital hub in Liège.
To accelerate their growth and become a worldwide reference on the regulated online gaming market, the company wants to partner with a new shareholder capable of bringing global, sector and digital expertise. Emmanuel Mewissen, Sylvain Boniver and Nicolas Léonard, historical shareholders of Gaming1, will continue to be the reference shareholders in Gaming1 and look forward to post-completion partnering with CVC, once the regulatory approvals are in place. Throughout the process, Gaming1 was assisted by the financial advice of BNP Paribas Corporate Finance.
An experienced, first-class investor, fully aligned with Gaming1’s growth strategy
CVC is a leading global investment firm with US$125 billion of assets under management. CVC has experience in the sector through CVC funds’ investments in Tipico, the German sports betting company, the Italian operator Sisal, and the English business Sky Bet. They also have significant knowledge of the digital space through CVC funds’ investments such as ironSource, a leader in mobile advertising and mobile gaming technology markets, and Aleph, a leading global enabler of digital advertising.
CVC has an international network of 25 offices, including 13 in Europe, and an established team in the Belgian market. This choice also allows Gaming1 to stay loyal to their roots and continue to contribute to the development of the country’s economic fabric, a core element of Gaming1’s mission.
Emmanuel Mewissen, CEO and Founder of Ardent Group, said: “In a rapidly changing world, the key to success is adapting. By partnering with CVC, we will benefit from their global, sector and technology expertise, which will support our company to continue on our successful growth path and further build our digital capabilities. We will stay loyal to our values and Belgian roots, as shown by our recent move to our digital hub in the heart of Liège. This desire to anchor ourselves in and to contribute to our country’s growth is an integral part of our identity and will continue to guide us daily.”
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Alex Malchenko Head of Sales at Evoplay
Evoplay expands Brazil presence through Oleybet partnership
Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.
With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.
The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.
Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.
The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.
The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.
By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.
BMM Testlabs
BMM Testlabs hires Michael Minor as SVP and North America BD lead
Minor will lead land-based gaming sales strategy and customer engagement across the region.
BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.
In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
- BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
- American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
- Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
- IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.
The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.
In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.
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