Press Releases
LOW6 APPOINTS GLOBAL SPORTS INDUSTRY EXPERT BEN BARKER AS CHIEF REVENUE OFFICER
Award-Winning Industry Leaders in Sports Gamification Further Strengthens Senior Leadership Team with Appointment of Ben Barker; Barker will focus on developing the company’s revenue streams
Low6, the award-winning leaders in sports gamification, has announced the appointment of Ben Barker as Chief Revenue Officer. Barker, a global sports industry specialist with over 20 years’ experience working worldwide, joins Low6 from his most recent role as Chief Commercial Officer at Monterosa, where he worked with broadcasters, brands and sports rights-holders to activate mobile audiences. Barker starts at Low6 with immediate effect and will be responsible for developing commercial and revenue strategies to drive the expansion of the company in North America, whilst also looking to develop the company’s existing partnerships.
“We’re delighted to welcome Ben to Low6 as Chief Revenue Officer,” commented Jamie Mitchell, Co-Founder and Group CEO, Low6. “Ben has an outstanding resumé as a leader in global sports, with experience in multiple aspects of the industry, including broadcast, working with rights holders and brands, and in digital. Ben will add significant value to our leadership team as we continue to grow, and we look forward to seeing Ben play a major role in our growth plans for 2022 and beyond.”
Ben Barker, Chief Revenue officer, Low 6: “Low6 has made its mark as one of the hottest start-ups in sports gaming under Jamie’s leadership. I am excited to join the team to drive forward the commercial strategy aligning our partners, customers and fans to inspire sports gaming through innovation and creative solutions.”
A graduate of the University of Northumbria with a BA in Marketing / Marketing Management, Barker’s career includes 15 years at WPP Group companies and most recently 6 years with Monterosa Ltd working with IMG Arena, EA Sports, ViacomCBS, the Jockey Club, Formula 1 and Liverpool FC.
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eSports
HAWKS TALON GC SET FOR THE STEAL ON APRIL 19TH FOR CHANCE TO ENTER NBA 2K LEAGUE 3V3 PLAYOFF
Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, will begin play in the STEAL on Friday night against No. 14 Blazer5 Gaming at 7:30 p.m.
Talon collected 90 points over the SLAM and SWITCH, earning 60 points in the SLAM and 30 points in the SWITCH to earn the No. 3 seed heading into the STEAL.
Should Talon advance, they would play the winner of No. 6 Cavs Legion GC and No. 11 Hornets Venom GT on Saturday at 3:45 p.m., followed by the semifinals at 5:15 p.m., and the finals at 5:45 p.m. All games can be followed on the NBA 2K League’s Twitch and YouTube channels.
“The STEAL is probably the toughest tournament in the 2K League, but the guys are locked in and ready to fight for their season,” said Hawks Talon head coach Ismael ‘MAELO’ Diaz Tolentino. “We are looking forward to going out there and proving that we belong amongst the best teams in the league. We were only a game away from clinching a playoff berth and we honestly think we are one of the teams to beat in this tournament.”
Talon owns a 4-4 record in bracket play thus far during the 2024 season over the SLAM and SWITCH opens, going 3-2 over the SLAM and 1-2 over the SWITCH.
The single elimination 3v3 tournament includes all 15 NBA 2K League teams that have not clinched a spot in the 3v3 playoffs, plus one community team from an open qualifier. The final two teams in the STEAL will earn a spot in the 3v3 playoffs beginning next week, with the winner receiving a winner-take-all cash prize.
Latest News
Plaza Hotel & Casino to celebrate summer with Friday night fireworks
The Plaza Hotel & Casino will celebrate the start of every weekend this summer with a live fireworks show Friday nights at 9:15 p.m., beginning May 24 for Memorial Day weekend through Aug. 30 for Labor Day weekend.
Inspired by the fireworks shows at Disneyland, the Plaza’s Welcome to the Weekend Summer Friday Fireworks will light up the sky above downtown Las Vegas and be part of a festive summer block party atmosphere at the property’s Carousel Bar and rooftop pool deck.
“The Plaza is known for its great fireworks on New Year’s Eve and July 4th, but who says fireworks are only for those holidays?” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “This summer, we wanted to celebrate and give a gift to everyone downtown by sharing the excitement and fun of our fireworks shows with them every Friday night.”
“Las Vegas is the world’s destination because of all the spectacular attractions that are available here,” City of Las Vegas Mayor Carolyn Goodman said. “The Plaza is adding a new weekly fireworks extravaganza this summer, and everyone is invited to visit downtown Las Vegas and enjoy the show!”
Derek Stevens, CEO and Owner of Circa Resort & Casino said “The weekly fireworks show will amp up Fremont Street’s high-energy atmosphere to a new level. It’s a terrific addition for the entire neighborhood, providing another exciting reason for visitors to come downtown. Huge thanks to Jonathan and the Plaza team for bringing this idea to life. We’ll definitely be enjoying the show every week from Circa’s rooftop lounge, Legacy Club.”
The fireworks shot from the Plaza’s towers will be visible to the thousands of tourists and locals in downtown Las Vegas as well as for miles beyond. Plaza hotel guests will be able to enjoy the fireworks from an exclusive viewing party on its rooftop pool deck where the fireworks will be “ignited” by a special guest pushing a detonator button on an oversized TNT box.
To attract even more people to stay downtown, the Plaza introduced the only all-inclusive hotel room package starting at $125 per person per night. The package includes bottomless drinks, breakfast and dinner, a free bingo session, waived resort fees, and more. Rooms must be booked online by June 30 for a stay June 1 through July 1.
The Friday night rooftop pool party for hotel guests will feature the Frozen Firecracker, a special red, white, and blue cocktail made with strawberry daiquiri, pina colada, and blue lemonade spiked with Don Q Rum. At Carousel Bar the summer party vibe continues every Friday night with a DJ and the specialty cocktail Watermelon Agua Fresca made with Mi Campo tequila, Jägermeister, rose aperitivo, watermelon juice, chamoy, and aloe leaves as a garnish.
“Downtown Las Vegas is already a vibrant, unique, and exciting destination. Our Summer Friday Fireworks paired with our all-inclusive room package and great summertime block party atmosphere at Carousel Bar and the rooftop pool deck will be even more reasons to come downtown this summer,” added Jossel.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation.
Latest News
Evoplay strikes distribution agreement with Light & Wonder
Evoplay, the award-winning game development studio, has leveraged its position across Europe by taking its portfolio live with Light & Wonder’s leading aggregation platform.
Through this latest launch, over 100 of the provider’s dynamic titles will be made available on Light & Wonder’s global operator network including its Penalty Shoot-out instant game as well as top-performing slots The Greatest Catch Bonus Buy and Hot Triple Sevens.
The integration will see Evoplay boost its presence across a plethora of territories in Europe, including MGA-regulated markets, Italy, Portugal, the Balkans and the Baltics, where Light & Wonder’s platform is a top choice for tier-one operators.
Evoplay’s latest agreement underscores its commitment to becoming a leading supplier across Europe and follows significant commercial expansion in several key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “Evoplay’s latest landmark deal serves as a testament to the power of our dynamic portfolio. As we continue to excel across markets worldwide, we are delighted that Light & Wonder recognised the quality of our games and took them live on its platform.
“Light & Wonder has a vast market reach, which allows us to greatly expand our footing in Europe. Additionally, once we obtain the Canadian licence, we look forward to introducing our innovative content to an even wider audience of players.”
James Bustin, Commercial Director at Light & Wonder, added: “Thanks to its commitment to differentiation, Evoplay’s offering has proven to captivate players across Europe and we anticipate its games will perform just as well with our operator network.
“Forging new content agreements with suppliers such as Evoplay allows us to continue delivering fresh and exciting experiences to the market whilst elevating studios to an even bigger reach.”
The post Evoplay strikes distribution agreement with Light & Wonder appeared first on European Gaming Industry News.
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