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Playtika’s Bingo Blitz and Make-A-Wish partner on campaign to grant the wishes of children facing a uniquely challenging Christmas
Bingo Blitz – the world’s #1 bingo game from Playtika – and Make-A-Wish – the non-profit that creates life-changing wishes for children with critical illnesses – have launched a unique holiday campaign this Christmas.
“Virtual dishes for wishes”
From 22nd – 26th December, Bingo Blitz players across the world will be invited to take part in a “virtual dishes for wishes” challenge.
The in-game event will let players collect ingredients while playing Bingo and use them to cook a wide range of dishes in the app’s virtual kitchen, part of the Chef Feature in the Bingo Blitz game.
The aim is to get players to prepare 300,000 virtual dishes and Bingo Blitz will donate $100,000 to Make-A-Wish. A virtual meals counter will be introduced to allow players to see their collective progress, and the donation will be used to fulfil as many wishes as possible for children with life-threatening illnesses.
This is the second year in a row that Bingo Blitz has organised an in-app donation event for Make-A-Wish, strengthening the partnership between the two organisations.
Bingo Blitz will also be raising awareness of the charity across its app, website, and social channels to encourage millions of players around the world to donate directly to the global charity. Players and non-players alike can visit www.worldwish.org/playtika to donate.
Inspiration from a 12-year-old with a passion for food
In the United States alone, three children are diagnosed with a critical illness every hour – that’s 27,000 children every year[2].
This means that thousands of children will face a very difficult Christmas. In honor of them, Bingo Blitz’s virtual kitchen is going to become a place where wishes can come true for children with critical illnesses.
One young person whose own wish came true has been a particular inspiration for this campaign, and in particular, the decision to use Bingo Blitz’s virtual kitchen to support Make-A-Wish.
Joshua was 12 when he underwent a bone marrow transplant as part of treatment for childhood leukemia. Recovering in hospital, North Carolina wish kid Joshua spent hours watching cooking shows from his hospital bed. His wish revolved around his passion for food, and his dream of sampling and creating amazing dishes.
After a request was submitted to Make-A-Wish, he was given the chance to visit some of the best restaurants and food trucks in LA and to participate in cooking some incredible street food. He also graced the red carpet and plated dishes at a food festival in the city.
“Joshua’s wish came on the heels of his bone marrow transplant,” said his mother, Rashelle. “It was so positively overwhelming it almost overshadowed what he had gone through.”
For children dealing with a critical illness, a wish is more than just an incredible experience. Especially over the holiday season, a wish creates strength, hope, and transformation, in a child and in a community.
Giving through gaming
Bingo Blitz is part of Playtika, a leading gaming company with a passion for mobilizing gamers to make a real difference.
This motivation meant that, during 2020 and in response to the Covid-19 pandemic, Bingo Blitz partnered with Feeding America to donate one million meals to help tackle hunger[3] and Playtika partnered with the World Health Organization’s #PlayApartTogether campaign[4], which encouraged gamers worldwide to socially distance but also to combat loneliness and social isolation through gaming.
This second year of partnership between Bingo Blitz and Make-A-Wish is a continuation of that work, in order to change lives and give back to communities through the power of gaming.
For every wish granted, at least three more children are waiting
Despite the pressures of the pandemic, Make-A-Wish has continued to make a life-changing difference. Make-A-Wish granted more than 25,000 wishes globally in 2020 and over 500,000 wishes since 1980.
But for every child like Joshua who has had their wish come true, there are at least three more children waiting.
That is why Bingo Blitz is calling on its players across the world to be part of this campaign over the holiday season and to help make dreams come true for children facing a very difficult Christmas.
“We are very proud to be supporting Make-A-Wish for the second year in a row to help grant more wishes for children with critical illnesses, who are facing a uniquely challenging Christmas. The holiday period is all about giving, and we know that our wonderful community of Bingo Blitz players really care and want to make a difference”, said Dudu Dahan, General Manager at Bingo Blitz. “It is inspiring to see what Make-A-Wish achieves for thousands of children. Being able to contribute to that is a privilege.”
Luciano Manzo, CEO of Make-A-Wish International said, “We thank the Bingo Blitz community for embracing Make-A-Wish for a second year – the money they are raising allows us to bring hope, strength and joy to our wish children during a very meaningful time of the year. The power of wishing is life-changing and this support from Bingo Blitz will enable us to grant more wishes for children with critical illnesses when they need it most.”
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AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Americas iGaming & Sports Betting News.
Latest News
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
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