Latest News

Playtika’s Bingo Blitz and Make-A-Wish partner on campaign to grant the wishes of children facing a uniquely challenging Christmas

Published

2 years ago

December 23, 2021

Reading Time: 3 minutes

Bingo Blitz – the world’s #1 bingo game from Playtika – and Make-A-Wish – the non-profit that creates life-changing wishes for children with critical illnesses – have launched a unique holiday campaign this Christmas.

“Virtual dishes for wishes”

From 22nd – 26th December, Bingo Blitz players across the world will be invited to take part in a “virtual dishes for wishes” challenge.

The in-game event will let players collect ingredients while playing Bingo and use them to cook a wide range of dishes in the app’s virtual kitchen, part of the Chef Feature in the Bingo Blitz game.

The aim is to get players to prepare 300,000 virtual dishes and Bingo Blitz will donate $100,000 to Make-A-Wish. A virtual meals counter will be introduced to allow players to see their collective progress, and the donation will be used to fulfil as many wishes as possible for children with life-threatening illnesses.

This is the second year in a row that Bingo Blitz has organised an in-app donation event for Make-A-Wish, strengthening the partnership between the two organisations.

Bingo Blitz will also be raising awareness of the charity across its app, website, and social channels to encourage millions of players around the world to donate directly to the global charity. Players and non-players alike can visit www.worldwish.org/playtika to donate.

Inspiration from a 12-year-old with a passion for food

In the United States alone, three children are diagnosed with a critical illness every hour – that’s 27,000 children every year[2].

This means that thousands of children will face a very difficult Christmas. In honor of them, Bingo Blitz’s virtual kitchen is going to become a place where wishes can come true for children with critical illnesses.

One young person whose own wish came true has been a particular inspiration for this campaign, and in particular, the decision to use Bingo Blitz’s virtual kitchen to support Make-A-Wish.

Joshua was 12 when he underwent a bone marrow transplant as part of treatment for childhood leukemia. Recovering in hospital, North Carolina wish kid Joshua spent hours watching cooking shows from his hospital bed. His wish revolved around his passion for food, and his dream of sampling and creating amazing dishes.

After a request was submitted to Make-A-Wish, he was given the chance to visit some of the best restaurants and food trucks in LA and to participate in cooking some incredible street food. He also graced the red carpet and plated dishes at a food festival in the city.

“Joshua’s wish came on the heels of his bone marrow transplant,” said his mother, Rashelle. “It was so positively overwhelming it almost overshadowed what he had gone through.”

For children dealing with a critical illness, a wish is more than just an incredible experience. Especially over the holiday season, a wish creates strength, hope, and transformation, in a child and in a community.

Giving through gaming

Bingo Blitz is part of Playtika, a leading gaming company with a passion for mobilizing gamers to make a real difference.

This motivation meant that, during 2020 and in response to the Covid-19 pandemic, Bingo Blitz partnered with Feeding America to donate one million meals to help tackle hunger[3] and Playtika partnered with the World Health Organization’s #PlayApartTogether campaign[4], which encouraged gamers worldwide to socially distance but also to combat loneliness and social isolation through gaming.

This second year of partnership between Bingo Blitz and Make-A-Wish is a continuation of that work, in order to change lives and give back to communities through the power of gaming.

For every wish granted, at least three more children are waiting

Despite the pressures of the pandemic, Make-A-Wish has continued to make a life-changing difference. Make-A-Wish granted more than 25,000 wishes globally in 2020 and over 500,000 wishes since 1980.

But for every child like Joshua who has had their wish come true, there are at least three more children waiting.

That is why Bingo Blitz is calling on its players across the world to be part of this campaign over the holiday season and to help make dreams come true for children facing a very difficult Christmas.

“We are very proud to be supporting Make-A-Wish for the second year in a row to help grant more wishes for children with critical illnesses, who are facing a uniquely challenging Christmas. The holiday period is all about giving, and we know that our wonderful community of Bingo Blitz players really care and want to make a difference”, said Dudu Dahan, General Manager at Bingo Blitz. “It is inspiring to see what Make-A-Wish achieves for thousands of children. Being able to contribute to that is a privilege.”

Luciano Manzo, CEO of Make-A-Wish International said, “We thank the Bingo Blitz community for embracing Make-A-Wish for a second year – the money they are raising allows us to bring hope, strength and joy to our wish children during a very meaningful time of the year. The power of wishing is life-changing and this support from Bingo Blitz will enable us to grant more wishes for children with critical illnesses when they need it most.”

Endorphina Press Releases

Endorphina releases its newest title – Jolly Queen!

Published

11 hours ago

April 23, 2024

George Miller

endorphina-releases-its-newest-title-–-jolly-queen!

Reading Time: < 1 minute

One of the top casino game providers, Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles.

On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels. During the Free Games, at least one Expanding Wild Joker is guaranteed to appear on the screen.

Furthermore, Jolly Queen also features the Royal Treasures Pick Game, enabling players to get a taste of the noble lifestyle. In the Bonus Game, players can choose from three gold-filled treasure chests, containing prizes of 10x, 30x, and 50x their total bets.

The post Endorphina releases its newest title – Jolly Queen! appeared first on European Gaming Industry News.

Latest News

Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff

Published

11 hours ago

April 23, 2024

George Miller

kambi-group’s-ai-powered-trading-division-tzeract-enters-into-bet-builder-partnership-with-european-operator-kwiff

Reading Time: 2 minutes

Tzeract to provide its leading Bet Builder product in the cutting-edge supplier’s first commercial partnership

Kambi Group plc, the world’s trusted sports betting partner, today announced its AI-powered trading division Tzeract has partnered with kwiff to provide its powerful Bet Builder product to the innovative sports betting operator.

The partnership represents the first commercial deal for Tzeract since it was officially launched as a standalone division earlier this year, marking a significant step forward for Kambi as it continues to expand its range of modular services.

Tzeract will initially provide kwiff with its industry-leading Bet Builder football product ahead of the highly anticipated Euro 2024 football tournament, ensuring kwiff customers enjoy an unparalleled betting experience throughout the competition. Additional sports will be added during the course of the partnership.

Unlike other third-party products, Tzeract’s Bet Builder has been designed to seamlessly integrate into an operator’s existing sportsbook and can utilise either the operator’s existing pricing or leverage Tzeract’s AI-generated odds. Working with kwiff, the super-charged betting operator, known for its proprietary platform, sportsbook and innovative modular tech stack, presented Tzeract both of these opportunities.

Having powered football pricing for the Kambi network since 2022, Tzeract is on a mission to establish a new standard in sports betting by providing an indispensable service which empowers operator innovation and makes it possible to bet on anything, at any time.

As part of the Kambi Group, Tzeract benefits from Kambi’s vast network data to inform its state-of-the-art AI-powered algorithmic trading capabilities in combination with increasingly rich sports data.

David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world’s most exciting and intuitive betting experiences together.”

Niklas Fallsjo, Head of Sportsbook Innovation at kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”

The post Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff appeared first on European Gaming Industry News.

Interviews

Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming

Published

13 hours ago

April 23, 2024

George Miller

exclusive-q&a-w/-steven-paton,-commercial-director-at-wise-gaming

Reading Time: 4 minutes

Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?

Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.

In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?

Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.

2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.

What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?

From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.

Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.

In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?

As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.

What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?

The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.

Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models

How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?

I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.

Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.

What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?

As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.

Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.

How does Wise Gaming incorporate feedback from clients into product development and improvement?

Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!

What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?

Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.

Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.

The post Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming appeared first on European Gaming Industry News.