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Betsson, bet365 and Betradar celebrate triple successes at SBC Awards 2021
Betsson Group, bet365, Evolution, Betradar and GoldenRace were among the 34 companies to celebrate victories at last night’s SBC Awards 2021 ceremony at Evolution London.
Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the SBC awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, affiliates and suppliers.
The glittering ceremony culminated in bet365 extending its dominance in the Sportsbook of the Year category by being named winner for the eighth consecutive time, having earlier collected the Best Affiliate Programme and Best Mobile Operator App prizes.
Betsson Group also scored a hat-trick of successes, landing the coveted Casino Operator of the Year title, along with the Socially Responsible Sportsbook and, for its RaceBets brand, the Racing Sportsbook trophies.
Joining the big brand operators in achieving three successes was Betradar, with victories in the Platform Provider of the Year, Live Streaming Product / Supplier, and Sports Data Product categories.
Golden Race doubled up with wins in the Land-Based Betting & Gaming Product and Virtual Sports Supplier categories, while Evolution enjoyed twin triumphs as it picked up the Innovation in Casino Entertainment and Live Casino Supplier gongs.
The event also honoured some of the CEOs who have been integral to the continuing success of the industry throughout the turbulent conditions of the past 12 months. Yolo Group’s Maarja Pärt, Sportradar’s Carsten Koerl, and Evoplay’s Ivan Kravchuk were presented with Leader of the Year awards.
Andrew McCarron, Managing Director at SBC, said: “Huge congratulations to all the winners selected by our independent judging panels. We had our largest ever number of entries this year and the overall quality highlighted that betting and gaming remains one of the world’s most forward-thinking industries.
“To succeed against that standard of competition required a truly outstanding performance and that is what the judges identified in every single winner. From operational excellence and outstanding commitment to customer service through to exceptional innovation and creativity in product development, all the SBC Awards winners demonstrated something special over the past year.”
The victors in the operator section of the awards also included Ladbrokes (Football Sportsbook of the Year), Betway Group (Esports Operator of the Year), Kaizen Gaming (Marketing Campaign of the Year) and 1xBet (Sponsorship of the Year).
Mr Green took the prize for Socially Responsible Casino of the Year, while Karamba landed the Innovation in Casino & Gaming Entertainment prize and Hero Gaming collected the Employer of the Year trophy.
In addition to recognising the achievements of the big names in the industry, the SBC Awards honoured some of the best challenger brands. The Rising Star prizes were presented to Virgin Bet (Sports Betting), Glitnor Group (Casino), Sports IQ Analytics (Sports Betting Innovation / Software) and Swintt (Casino Innovation / Software).
The affiliates section saw Better Collective named Sports Affiliate of the Year and Catena Media secure the equivalent Casino award, while Raketech Group triumphed in the Affiliate Product Innovation category.
In the supplier section of the awards, the fiercely contested Casino / Slots Developer of the Year title went to Pragmatic Play, while Mindway AI won Industry Innovation of the Year.
Pronet Gaming was named Sportsbook Supplier of the Year, Genius Sports collected the Living Betting Product prize, Highlight Games triumphed in the Virtual Sports Innovation category and Pinnacle Solution celebrated the Esports Supplier of the Year title.
There were also victories for Optimove (Acquisition & Retention Partner), Shape Games (Innovation in Mobile), Square in the Air (Marketing & Services Provider of the Year), BetConstruct (Multi-Channel Supplier) and White Hat Gaming (White Label Supplier).
Trustly was awarded the Payment Solution of the Year title, while Nuvei triumphed in the Payment Innovation category, 1account took the Fraud & Compliance Solution honour and OKTO won the Mobile Payment Solution trophy.
McCarron added: “The ceremony was a great night, with the awards, entertainment and hospitality combining to make it a fantastic end-of-year celebration for the betting and gaming industry.
“Events like this are made possible by the ongoing support of our sponsors and partners, so I’d like to thank BetConstruct, Kaizen Gaming, Digitain and GoldenRace for being headline sponsors for the SBC Awards and all the other companies that we continue to work with. And a special mention to our own SBC team who have done a phenomenal job over a very difficult year.”
The SBC Awards 2022 will move to Spain and are scheduled to take place on 22 September, the final day of SBC Summit Barcelona, the global betting and igaming conference and exhibition.
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EU Taxes
Malta Prepares For EU Budget Battle To Stave Off Gambling Levy
Malta’s Prime Minister has said his nation will veto any attempts by the EU to introduce a bloc-wide online gambling levy, threatening to place the industry at the centre of febrile European politics.
Robert Abela has told Malta’s parliament that he would use his nation’s member state veto to block the passage of the next EU budget, if a proposed gambling levy is included.
The budget, formally known as the Multiannual Financial Framework (MFF), lays out how the EU will spend its €2trn budget from 2028 to 2034.
The prospect of adding a continent-wide tax to the budget remains only a proposal, but the idea has heavyweight backing.
Vice-president of the European Parliament Victor Negrescu is spearheading these efforts, arguing that a fast-growing digital industry that generates billions in revenue should be subject to EU-level taxation.
Negrescu says that the levy could generate between €2-4bn every year.
“This industry fully benefits from the EU’s single market, digital infrastructure and crossborder access, but operates under fragmented rules, unequal taxation and insufficient enforcement,” he said.
The online gambling sector might well quibble with the specifics of these claims.
The idea that it “fully benefits” from the EU single market may have been unassailably true in the point-of-supply era, but the subsequent fragmentation of national rules that Negrescu refers to has significantly complicated that picture.
Nevertheless, backing for the levy from a senior European politician has naturally spooked the industry and its primary champion within the EU, Malta.
The levy would be so damaging to Malta’s economic interests that it is willing to use its most powerful EU instrument by executing a veto in the European Council in order to block the budget from being approved.
That would likely plunge the island nation into the centre of a political firestorm, but recent history suggests that smaller EU nations and their allies can successfully disrupt budget negotiations.
During discussions over the 2020 EU budget, Poland and Hungary successfully secured concessions after they both threatened to veto the MFF over rule-of-law requirements.
Malta will also hope to rely on support from the Friends of Cohesion, an informal alliance of 16 nations concerned with regional development, of which it is a part.
Negrescu’s pledge to pair his levy with a “clear EU directive against illegal and unlicensed platforms” is unlikely to satisfy the online gambling industry, despite growing complaints of a rampant black market from a number of quarters.
Malta strikes again
In simple terms, Malta is seeking to protect an industry which accounts for 10 percent of its gross domestic product.
The nation has shown a clear willingness to ignore the EU’s wishes in order to shield the many gaming firms that host their headquarters within its borders.
Most notably, the creation of Bill 55 has successfully protected local companies from having to repay hundreds of millions of euros in player refund settlements.
Ongoing cases before the Court of Justice of the European Union suggest that Europe’s top judges will soon rule against Bill 55, which is now Article 56A of Malta’s gambling act.
The European Commission also launched infringement proceedings against Malta over the provision
Tax troubles.
There are so far no specifics on how the levy would be calculated or what value it would be set at, but beyond Malta an additional levy would also be extremely challenging for operators in European markets already struggling with high tax burdens.
This includes the Netherlands, where a government report released this week has shown that staggered increases to taxes of 37.8 percent of gross gambling revenue (GGR) have failed to deliver any benefit to the country’s budget.
Even a relatively slight increase to this tax rate could send more operators scurrying out the market and see channelisation dive further than its current rate of 55 percent.
Nations like France, where online betting is taxed at 59.3 percent of GGR, or Portugal, with its 8 percent turnover tax on online sports betting, would also feel an impact.
Negotiations over the contents of the EU budget are set to continue for several months, with the approval process expected to be completed in late 2026 or early 2027.
Leaders in the Council of Europe have agreed to come to a preliminary deal on the MFF by October, according to a coordinated statement issued earlier this month.
Malta’s devout opposition to a possible gambling levy is just one of a range of issues under discussion, including a stark divide between nations such as Germany, which favour spending cuts, and the Friends of Cohesion, who want additional cash for agriculture and regional funding.
The post Malta Prepares For EU Budget Battle To Stave Off Gambling Levy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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