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FREEBALL LAUNCHES AS LARGEST ONLINE SWEEPSTAKES IN U.S. HISTORY

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Powered by Lotto.com, people across all 50 U.S. states will have the chance to enter Freeball every week, with the potential to win $10 million
Launching as its own entity, in partnership with Lotto.com, Freeball LLC is a nationwide free-to-enter sweepstakes platform that is fast, easy, and contactless to use, offering players the chance to win an enticing $10 million jackpot every time they enter.
Over and above the grand prize of $10 million, which is guaranteed by industry leader SCA Promotions who have covered over $10 billion in risk and awarded over $200 million in prizes, Freeball entrants are also eligible to win many other monetary prizes. The prizes range from $1 to $1,000, which are distributed weekly, with live draws announced every Sunday at 9pm EST via Freeball’s website. Results are generated by SCA’s certified random number generator (RNG) and the first live draw will take place on Sunday, December 19, 2021.
“We can’t believe the time has come to launch this one of a kind platform, and with the holidays right around the corner, the prospect of winning $10 million really couldn’t come at a better time”, said Francesca Morra, Marketing Manager at Freeball LLC. “We encourage everyone to enter as there is truly nothing to lose and everything to win!”
Anyone aged 18 and over can play Freeball by signing up for their free ticket at www.freeball.com. Participants must provide their full name, email and home address, phone number, and birth date in order to verify their age. All eligible players can then sign up via the website, with no app or deposit required, and participate in the jackpot game every week by choosing their lucky numbers and keeping their fingers crossed! The good news is there can be multiple winners every week – it simply depends on players’ luck and how many numbers they match.
Freeball is powered by Lotto.com, who launched earlier this year as the first digital platform for buying lottery tickets on any device, with no app download or deposit required. The business operates a state-of-the-art e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets from the comfort of their own home or on the go.
“The team at Lotto.com are beyond excited to be partnering with the largest free to play sweepstakes in U.S. history and supporting this new platform from a marketing standpoint”, said Thomas Metzger, CEO of Lotto.com Inc. “We have been focused on accessibility since our inception so we couldn’t be more proud to promote this nationwide launch with no costs or hidden caveats involved to enter. It doesn’t get much bigger than this in our world and we wish everyone the best of luck!”
Currently, anyone 18 and over physically located in the state of New Jersey can purchase state lottery tickets via Lotto.com, as well as access information about previous and future draws. Lotto.com will soon be announcing plans to expand nationally, with the aim of making the lottery more accessible to as many people as possible across the United States.

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Canada

Gaming Corps goes live with OLG iCasino in Ontario

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Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.

The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.

OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”

Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”

The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Cuoci

Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada

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Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.

“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.

“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.

In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.

To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.

Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.

The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.

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Alberta

MediaTroopers lines up eight operator partners ahead of Alberta launch

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MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.

The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.

The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.

MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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