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JKR Investment Group shakes off with the new brand identity
JKR Investment Group is to enter 2022 within the new branding that includes refreshed logo, added corporate colours, and visual elements reflecting the company’s philosophy.
Previously known as a leading investor in the entertainment industry, JKR decided to diversify its portfolio and leverage its expertise in new industries and companies that work in complex markets.
Being a venture builder in companies like BETER Sport, BETER Live, Speed Media, and investor in BETEGY, JKR is now to focus on sectors like Logistics, EdTech, Longevity, and other technology markets.
The shift in positioning has logically led to the rebranding.
«Our previous look corresponded to the positioning of a venture builder, being conservative and formal. As we grew, explored the new markets, and shifted our profile from a builder to an investor, we needed a fresh look that would reflect our upgraded philosophy. JKR stands for Joker, and the new branding reflects his nature of outdoing oneself and lighting the fuse to blow up the conventional», says Alexander Gusev, co-founder, and CEO of JKR Investment Group.
The rebranding brief was to preserve the brand awareness raised in the industry so far and convey it in design. The refreshed JKR identity has a bold digital-like logo replacing the previous hand-written one. The new logo displays JKR’s expertise in the tech industry. The ultraviolet from the previous version is associated with the company’s unconventional investment approach. The branding also introduces certain visual analogies that reflect the company’s investment philosophy. For instance, a unicorn with a spark symbolizes startups on fire for their ideas, while the dynamite reflects the passion and desire to light up founders’ inner fuse and disrupt industries. In addition, the design team added a gradient to the main visual objects, to demonstrate the flexibility of JKR identity.
JKR Investment Group continues developing its entertainment ecosystem simultaneously helping ambitious and fast-growing businesses from logistics and EdTech and other markets.
About JKR Investment Group
JKR Investment Group — is an entrepreneurial investor that helps ambitious startups and growing companies to build profitable businesses. The group was founded in 2017 and since then invested in and built over a dozen companies.
The total group revenue is expected to reach €162 million in 2021.
JKR invests in digital marketing, sports and eSports content creation, sports data analytics, logistics, and EdTech.
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Angela Bernhard Thomas
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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