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Socialpoint, a leading Spanish mobile gaming company, launches multiple games on AppGallery

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The launches start with Dragon City and Monster Legends, two of Socialpoint’s flagship titles

Socialpoint, a leading mobile games developer and wholly-owned studio of Take-Two Interactive Software, Inc., today announced that their titles are now available on AppGallery, Huawei’s official app distribution platform.

Through this alliance, Huawei continues to offer Huawei users the elevated experiences through its services, consolidating AppGallery as the third-largest application platform in the world.

Based in Barcelona and part of Take-Two Interactive, Socialpoint is a world-renowned game developer and publisher specialising in mobile gaming. Socialpoint has eight games released worldwide, with over 700 million downloads and a very strong presence in the U.S. and European markets. Dragon City and Monster Legends are its flagship titles.

This collaboration between AppGallery and Socialpoint starts with the release of Dragon City followed by Monster Legends.

Dragon City boasts more than 1,500 dragons for players to collect, each beautifully designed with its own personality, skill, and rarity.  Players can breed, grow, and level up their dragons, and use them to compete in epic battles!

Monster Legends is an epic monster collection and battling game. Players can breed, feed, and train Legendary and Epic monsters, build their fighting force, and face the ultimate challenge: real-time battles against other Monster Masters!

We are very happy to start this relationship with Socialpoint, a leading company in smartphone game development. Thanks to this, we continue on the path of providing the best offering to our Huawei users and exponentially increasing the options available,” said Jaime Gonzalo, VP of Huawei Mobile Services in Europe.

Characterised as one of the fastest growing mobile app marketplaces in the world, AppGallery focuses its efforts on partnering with market-leading brands and game developers whose features appeal to a larger global audience. This has enabled the platform to deliver a steady stream of quality, exciting, challenging, and entertaining content, creating a special connection between users and their games, and bringing developers closer to new customers.

“We are excited that Dragon City and Monster Legends will now be available to a wider audience across the globe through our partnership with AppGallery. We look forward to seeing how players engage with both games on this new platform,” said Pasqual Batalla, COO of Socialpoint.

To support the dynamic growth of its games on AppGallery, Huawei recently introduced GameCenter, the official game service on Huawei devices. In addition, a special games tab was introduced as part of its navigation, which was launched along with AppGallery’s new design earlier this year, allowing users to find games and specific content aligned with their preferences more easily.

Huawei’s investment in the development of its Huawei Mobile Services (HMS) ecosystem has led to an increase of more than 81% year-on-year in the number of applications integrated into HMS, with a total of 173,000 apps currently available. This growth is also reflected in its community of developers registered on the HMS platform, which now exceeds 5.1 million, 300,000 of them in Europe alone. AppGallery currently operates in 170 countries worldwide and has 560 million monthly active users worldwide.

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eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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