Latest News

Pronet Gaming’s growth strategy leaps forward

Published

4 years ago

December 13, 2021

George Miller

Reading Time: 3 minutes

Progressive provider sees massive gains in regulated markets

Platform specialist Pronet Gaming is significantly ahead of its three-year growth plan after just 18 months, according to CEO Alex Leese.

The progressive provider’s platform solutions are increasingly popular across global markets, including Africa and LatAm, and have delivered a two-fold rise in turnover.

Its esports and virtual sports product lines have exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar.

Pronet Gaming has signed over 35 new clients in the past 18 months since Leese kick-started the plan for the company’s new owners.

A cornerstone of his plan of action was the release of a number of industry-first features, including Fastbet, which has helped to maximise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

As well as this, its Popular Bets and Popular Events widget automatically displays the bets and events that are most popular in a jurisdiction, refreshing every five minutes – an innovation that has seen massive uptake since its release in October.

By offering an entirely modular system, Pronet Gaming’s clients have been able to cherry-pick the sports betting features that suit their unique needs in regulated markets, allowing them to create fine-tuned experiences for their audience that increase revenues while retaining and engaging players.

Their focus on customisation, speed-to-market and product innovation has also led to a string of industry awards recognising Pronet Gaming this year, including the Gaming Intelligence Awards, EGR B2B Awards and Starlet Awards, as well as being shortlisted for the upcoming SBC Awards and Global Gaming Awards.

Alex Leese, CEO of Pronet Gaming, said: “Operating in all the right regulated markets is really paying off. It’s always great to be on track, but being so far ahead of the game is significantly more satisfying, particularly considering the challenges we’ve faced during this time.

“This degree of growth in such a short space of time is even more than we had hoped for, but we are not slowing down any time soon. We will continue to see that our partners receive a first-class product.”

Ioannis Skoulides, Pronet Gaming’s Chairman, said: “We have seen a great deal of change globally over the past two years, but since taking over Pronet Gaming in 2019 we have seen unparalleled growth and thus the decision to appoint Alex as CEO has proven to be a resoundingly positive one.

“That has been exemplified not only our by growth over the past 18 months, but also by Pronet Gaming’s nomination for three categories in the upcoming SBC awards as well as our expansion into so many new markets.”

Bobby Longhurst, Pronet Gaming’s CCO, said: “These are hugely positive results, but our success story has only just begun. We are excited to build upon the momentum we have generated by continuing our expansion plans and stretching our international footprint even further into more regulated markets.

“The next big step will be attending ICE 2022, where our stand will be three times bigger than our inaugural one in 2020.”

Pronet Gaming now boasts 6,500 of the world’s best games from more than 90 providers and its sportsbook solution provides over 55,000 in-play events every month and more than 500,000 pre-match events a year across more than 1,500 betting markets, with a daily bet count exceeding 20,000,000.

Key to this rapid growth has been the company’s portfolio offering end-users with thousands of betting opportunities across more than 35,000 live events in more than 65 sports, with its live horse racing solution being the latest.

av advertising

BetVictor rolls out new brand campaign with biggest AV spend to date

Published

3 hours ago

April 24, 2026

Wladimir P.

BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

Published

4 hours ago

April 24, 2026

Wladimir P.

qtech-games-wins-leader-in-online-casino-at-sbea+-eventus-awards-2026

QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Evoplay adds 24 slot titles to Oleybet in Brazil deal

Published

4 hours ago

April 24, 2026

Wladimir P.

evoplay-adds-24-slot-titles-to-oleybet-in-brazil-deal

Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.