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Livespins unveil Michael Pedersen as Chief Commercial Officer

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Innovative social gaming platform appoint former Flutter and NetEnt employee to add significant commercial leadership experience to key role

Up-and-coming provider of socially-charged casino games, Livespins, has announced that it will be significantly bolstering its ranks with the appointment of Michael Pedersen, who will take the reins as the brand’s Chief Commercial Officer this month.

Michael arrives at Livespins with over 14 years’ experience in the online gambling industry, having previously enjoyed successful spells at Flutter and NetEnt, where his commercial leadership skills were a major driving factor in the ongoing growth and development of both brands on a global stage.

With an MBA from the University of Leicester and executive programs at Stanford under his belt, Michael will now turn his attention to managing all aspects of Livespins’ commercial strategy, including sales, account management and marketing. He will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.

Having launched at the iGamingNext: Valletta conference earlier this year, Livespins generated a huge buzz among game providers, casino operators and live streamers alike due to its unique blend of live gaming and social engagement.

The proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player is free to choose the bet amount and number of spins they prefer. Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spin the reels and the anticipation builds.

Michael Pedersen, Chief Commercial Officer at Livespins said: “Livespins is undoubtedly one of the most exciting and innovative brands in the online gambling industry and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team.

“I’ve been an early believer in creating social casino experiences and the Livespins product has really cracked the code and is creating a completely new category in the casino space. The simplicity of the bet-behind mechanic mixed with the unparralled engagement only live streaming can offer will drive significant value for all stakeholders and we look forward to establishing partnerships with the most innovative operators and game providers of our industry in the near future.”

Robin Reed, Co-founder at Livespins said: LiveSpins was founded with a vision to socially charge the iGaming space. As we are moving to web 3.0 –  we need the industry to follow suit if we are to stay relevant and increase the appeal of our product. Since delivering his master thesis on Social Media a decade ago, Michael has worked both on the supplier and operator side and has both the passion, experience and network needed to make LiveSpins valuable to users, game studios, streamers and operators alike. We are extremely pleased to see Michael join us”

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eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

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eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games launches Tasty Bonanza Max Scatter slot

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Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms launches Slingo games with Swiss4Win in Switzerland

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Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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