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Adverty partners with Smart to further facilitate access to its seamless in-game inventory
Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally.
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while respecting the user experience.
Smart is a global advertising technology company, created in 2001, that offers ad serving, programmatic monetisation and buying solutions to both publishers and advertisers. This integration will increase Adverty’s programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Publishers will benefit from direct access to greater demand, allowing them to better leverage and optimise the monetisation of their in-game advertising formats.
The move strengthens Adverty’s mission to be the leading in-game advertising platform to associate with the very strongest SSPs – making it easier for ad buyers to access the latest in-game advertising inventory, at a time when the market is waking up to the critical importance of gaming within media.
Tobias Knutsson, CEO of Adverty, explains: “With this integration, we are adding a new, best-in-breed vertically integrated SSP to our programmatic infrastructure, further cementing our position in the market. With all the talk of the Metaverse in the market right now, we are on the front foot and delighted to offer the most compelling advertising inventory in this burgeoning media frontier. Furthermore, we are resolved to ensuring that every brand and every agency in every corner of the world can access our market-leading, innovative and non-intrusive in-game ad inventory.”
Pierce Cook-Anderson, Country Manager Northern Europe at Smart, adds: “Our advanced programmatic solution gives buyers first look at premium inventory, on every screen and for every format. This enables them to create personalised deals according to their communication strategy and campaign KPIs. We are well aware of the importance of the gaming environment and are delighted to partner with Adverty to widen access to its powerful gaming technology. We look forward to watching ground-breaking campaigns take shape within the gaming environment and have buyers explore, measure and leverage these formats whilst providing customers with a non-intrusive ad experience.”
Adverty helps brands to deliver unobtrusive advertising which engages audiences in immersive environments, thanks to its revolutionary and patented technology, built specifically for gaming. Its In-Play formats enable highly contextual and unobtrusive brand communications and the in-game advertising specialist was recently awarded its third US patent for its viewability technology BrainImpression
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Greentube launches Cash Connection – Golden Sizzling Hot with guaranteed Winning Spins
Greentube, the NOVOMATIC Interactive division, has launched Cash Connection
– Golden Sizzling Hot on 14th July 2026. The new title extends the supplier’s Cash Connection series and introduces a gold-themed variant with updated bonus mechanics.
Cash Connection – Golden Sizzling Hot is played on a 5×3 grid with five win lines. Landing six or more disc symbols triggers a Lock & Spin feature, with access to four jackpots across the game and two bonus prizes. The Grand Jackpot can be triggered by landing 15 discs during the feature, which also ends the round.
Greentube said the Mini and Minor jackpots are tied to a separate Winning Spins feature. In this mode, played on a different set of reels without disc symbols, “every spin is a guaranteed win,” according to the company.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Cash Connection has grown into one of our most consistently popular game families, and Golden Sizzling Hot shows exactly why we keep coming back to expand it.
The Lock & Spin feature has always been a strong draw for players, but what really sets this edition apart is the guaranteed Winning Spins feature. Landing a Mini or Minor jackpot doesn’t just add a cash value; it opens the door to a round where every spin wins, and that’s a great incentive for players.
“Giving the game a golden makeover was about more than just a new look. It’s part of how we keep our most established franchises feeling fresh, and Golden Sizzling Hot is a great example of that balance between familiarity and evolution.”
The post Greentube launches Cash Connection – Golden Sizzling Hot with guaranteed Winning Spins appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Habanero has launched Galaxy Babies, a new 5×3 slot released on 14 July 2026, built around a Black Hole mechanic that randomly drops blocks of Wild symbols onto the reels.
The game runs on 25 paylines. In the base game, the Black Hole can appear at random and “warp in” Wild symbol blocks across the reels. Habanero said Wilds in the title are only triggered through the Black Hole feature.
A free spins mode triggers when three or more Scatter symbols land, with up to 50 free spins available and retriggers during the bonus round. In free spins, Habanero said the Black Hole “grows,” creating larger 3×3 and 4×4 Wild blocks.
Galaxy Babies also supports Habanero’s Jackpot Race, Buy Feature and Super Bet, which the supplier said gives operators options when configuring the game for different player preferences. The release follows recent titles including Happy Hatchlings, Nuwa Deluxe and Steampunk Plinko.
Toni Karapetrov, Head of Corporate Communications at Habanero, commented: “Galaxy Babies is a title with a lot of personality and a mechanic that delivers real impact. The Black Hole Wild is simple to understand but creates moments that feel genuinely exciting.
“It is a game that will appeal to a broad range of players, and we are looking forward to seeing how it performs across our operator network.”
The post Habanero releases Galaxy Babies slot with Black Hole Wild blocks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21 has signed a distribution agreement with Blue Ocean Gaming that makes the supplier’s full portfolio—live casino, slots and RNG titles—available through Blue Ocean Gaming’s operator network. The companies announced the deal on 14 July 2026.
Blue Ocean Gaming said it aggregates content from more than 140 providers and offers operators a catalogue of over 13,000 casino titles across categories including slots, live casino, virtual sports and sportsbook.
The integration includes ICONIC21’s live casino Gravity Series game-show formats, including Gravity Wheel. ICONIC21 said the title runs multipliers on every spin and includes four multiplier symbols—Saturn, Moon, Comet and Sun—with the Sun multiplier offering wins of up to 1,000x.
The agreement also covers ICONIC21 slots including Buffalo Wild Collection and Las Piggas, alongside RNG titles such as Chicken Run, Mines and Crash.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Being distributed through a platform of this scale, alongside such a strong roster of providers, gives our content exceptional exposure and reach. What makes us proud is that our footprint keeps growing, and it keeps growing very quickly. Each new partnership is a reflection of our strength and potential, and Blue Ocean Gaming is a very meaningful addition to that journey.”
Dejan Jović , CEO at BlueOcean Gaming commented: “ICONIC21 is doing something truly exciting in the live casino space, raising the bar when it comes to player immersion and showmanship. Their ability to take classic table games and supercharge them with dynamic twists like the Gravity series adds a fantastic new layer of entertainment to GameHub. It’s exactly the kind of high-vibe, retention-driven content our operators look for to stand out in a crowded market, and we are thrilled to welcome them on board.”
The post ICONIC21 distributes full casino portfolio via Blue Ocean Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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