Latest News
Chelsea FC & Parimatch Launch a New Campaign Inspired by the Arthurian Legends
Parimatch Tech, an international tech company that promotes the Parimatch brand globally and provides tech and marketing solutions in the entertainment and betting industry, has today launched an advertisement campaign featuring Chelsea FC first team stars Marcos Alonso, César Azpilicueta, and Thiago Silva. ‘The Chosen Ones’ campaign is inspired by the Arthurian Legends, namely ‘The Sword in the Stone’.
The spot, shot by Electric Sheep Film studio from Kyiv, Ukraine, celebrates Parimatch’s partnership with the 2020/21 Champions League winners Chelsea FC, as club captain César Azpilicueta is successful in releasing the ball from the stone.
“The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC were on board with exploring them with us in this new ad! The campaign revolves around the idea of how the past, the present and the future are intertwined. Chelsea FC’s players are the true ‘chosen ones’ – a fitting title for the current Champions of Europe. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season” – Katerina Amirkhanova, Parimatch Tech CCO.
“When we signed our Partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the ‘chosen ones’ on TV screens across Europe over the coming months” – Guy Laurence, CEO of Chelsea FC.
Chelsea FC and Parimatch announced their partnership earlier this year, kicking off a three-season deal. As part of the partnership, Parimatch will use Chelsea’s brand and a wide array of digital, social and logistical assets to create innovative activations for fans around the world.
The new advertisement was directed and executive produced by Andrei Kopots, with director of photography Nikita Kuzmenko. Electric Sheep Film has been successfully working with Parimatch Tech for a year now, creating several viral ads for the Parimatch brand, including the recent Juventus spot that featured a few of the club’s top players. The exclusive music for the ad was created by Eugene Filatov, also known as The Maneken – a prominent Ukrainian composer and sound producer of the ONUKA band.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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