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UK high street gaming finds its voice with powerful new strategic representation

Published

5 years ago

November 22, 2021

Reading Time: 2 minutes

UK high street gaming has a powerful new voice following the reconstitution of the Gambling Business Group (GBG) and the creation of an influential Board. The GBG Board reads like a ‘Who’s Who’ of UK gaming made-up of C-Level figures from leading gaming brands including MERKUR UK, Scientific Games, Novomatic, Inspired Entertainment, OKTO, Game Nation, Entain, Moto Hospitality, Welcome Break, Roadchef, and Extra. The board, which met for the first time on November 9^th, represents over 60 percent of UK Adult Gaming Centres and 100 percent of Motorway Service Areas, 100 percent of machines in the Licensed Betting Office sector, 75 percent of sited Category C and Category B gaming equipment as well as accounting for the large majority of land-based GGY.

GBG chief executive Peter Hannibal, confirmed: “There’s no doubt that this Board is among the most influential groups in UK land-based gaming. These are the brands that are investing in the UK high street and helping it to respond to the huge challenges that we are facing post-COVID. These are the brands that are employing local people, sustaining significant local and regional supply chains and providing safe, secure and socially responsible gaming entertainment to customers throughout the UK. They are playing a significant role in the regeneration of the UK high street and have the ability to make important contributions to the Government’s ‘Levelling-Up’ programme.”

He added: “Both the online and the seaside sectors of the industry have their own representation leaving those businesses that are on the high street without a clear and defined voice. The GBG led by its Board of Directors will be addressing these issues and filling the void that we believe exists. Our arguments will be empirically based, we will seek to work with external stakeholders and engage in constructive dialogue.

“The Board was unanimous in its support for the vision that has been presented and, on that basis, we are now in the process of finalising the detail of our strategic plan for high street gaming, which once confirmed we will unveil and share with the industry. The Gambling Business Group was launched in 2014 in order to improve the business environment for gambling brands active in the UK and protect the long-term future of those companies and individuals working within the industry. Our new strategic plan will underpin those original aims and create a powerful new voice for the high street.”

Adam Hodges, Chief Executive of Game Nation stated: “It was refreshing to attend a meeting where we actually discussed and agreed ways in which we can implement change and mean it. I strongly believe that if we want to shift the public’s perception of gambling then we need a combined approach across the industry with all sub-sectors working collaboratively to influence real change. The Gambling Business Group has the influence, the reputation and the focus to achieve this.”

assurance

eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

Published

1 hour ago

July 16, 2026

Wladimir P.

egaming-integrity-wins-sme-news-uk-enterprise-award-for-gambling-assurance

eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bonus Buy

Booming Games launches Tasty Bonanza Max Scatter slot

Published

1 hour ago

July 16, 2026

Wladimir P.

booming-games-launches-tasty-bonanza-max-scatter-slot

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

Published

1 hour ago

July 16, 2026

Wladimir P.

gaming-realms-launches-slingo-games-with-swiss4win-in-switzerland

Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.