eSports

BETER revamps as industry’s foremost provider of next-gen gaming

Published

5 years ago

November 17, 2021

George Miller

Reading Time: 2 minutes

Leading B2B supplier of sports, Esports and high-velocity gaming products to match demand for new era of betting

BETER, the industry’s leading provider of next-gen betting and gaming solutions has announced a significant overhaul of its brands and services as it prepares to attend ICE 2022 as the foremost supplier of future gaming products.

Already renowned across the industry as a leading supplier of data and content, used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, the company has now overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

The revamp follows a significant upgrade of its products and service provision, as it looks to position its offering as the world’s most comprehensive, catering to the high-velocity, fast-paced betting demanded by the new era of betting.

Offering superior margins across its services, the company will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals.

Each of its enhanced services has been designed with the next generation of player in mind, created specifically to boost engagement, retention and operator revenue – launched following an extensive period of R&D and strategic planning.

In total, BETER’s revamped services will now encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experience.

The company also announced the launch of its Live Casino vertical in the first week of November, BETER Live. Led by Anna Vikmane, a veteran of both Playtech and GVC (now Entain), its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in Live Casino.

Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at BETER said:

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”

Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added:

“As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.

“Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

8 hours ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

1 day ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

2 days ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.