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Continent 8 Technologies makes two account management hires
Aidan Rees-Williams and Lee Bridge join the fast-growing hosting, connectivity, cloud and security solutions provider as Sales Account Director and Account Relationship Supervisor
Continent 8 Technologies, the provider of hosting, connectivity, cloud and security solutions to the global gambling industry, has strengthened its sales and account management team with two hires as it continues to grow at pace.
The company has welcomed Aidan Rees-Williams and Lee Bridge into the roles of Sales Account Director and Account Relationship Supervisor respectively.
Rees-Williams, based in England, will be responsible for ensuring that the company’s existing customers receive the best possible service and support, aligning their requirements with Continent 8’s growing suite of products and solutions. He will also work with the global sales team to grow the company’s customer base.
He joins the company from Viadex Global where he held several senior roles over a six-year career. This includes Global Sales and Operations Manager and most recently Gaming Account Manager where he gained tremendous knowledge and insight into the gambling industry.
Bridge, based in the Isle of Man office, will be responsible for building and leading a new customer success team and to maintain strong working relationships between Continent 8’s Sales Account Directors and customers, working closely and collaboratively to achieve the best outcome for both parties.
He joins from a well-known Isle of Man-based business where he spent 30 years working in business analytics and logistics.
Rees-Williams and Bridge join Continent 8 at a time when the company is rapidly expanding into new global markets with a particular focus on the Americas, while also strengthening its presence in established jurisdictions in Europe such as Gibraltar, Malta and the Isle of Man.
Roberta Castle, Chief Revenue Officer at Continent 8 Technologies, commented: “I am thrilled to welcome Aidan and Lee to the team and for Continent 8 to be able to leverage their talents, skills and experiences.
“While we continue to focus on our expansion plans, as a customer-centric business we go to great lengths to ensure that existing customers receive the best possible experience and that the solutions we provide meet their individual needs and requirements.
“This can only be achieved by having a highly experienced team, and in Aidan and Lee we have two people that are at the top of their game. They are a great addition to Continent 8.”
Aidan Rees-Williams, Sales Account Director at Continent 8 Technologies, said: “It is an honour to join the Continent 8 team and to be working so closely with its respected partners and customers.
“The gambling industry is fast moving so we need to work closely with our customers to ensure the services and solutions we provide meet their needs. Of course, it is imperative that we deliver the highest levels of assistance and support and that is what I am here to do.”
Lee Bridge, Account Relationship Supervisor at Continent 8 Technologies, added: “I am delighted to join Continent 8 and to be playing a key role in shaping its new customer success team as the business continues to expand. I’m looking forward to using my skillset and experience to ensure that our customers receive the highest level of support.”
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Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?
Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.
In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?
Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.
2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.
What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?
From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.
Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.
In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?
As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.
What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?
The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.
Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models
How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?
I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.
Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.
What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?
As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.
Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.
How does Wise Gaming incorporate feedback from clients into product development and improvement?
Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!
What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?
Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.
Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.
The post Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming appeared first on European Gaming Industry News.
Trust Mode feature reduces unnecessary location checks by over 20%
Xpoint, a leader in geolocation security solutions, has unveiled its proprietary Trust Mode feature, a patent-pending product that allows online gaming operators to realize previously unattainable efficiencies while remaining compliant with all state regulations and enhancing player satisfaction.
Trust Mode is a product feature that decreases geolocation checks while complying with state-mandated check frequencies by minimizing location checks when a player is connected to a residential or office WiFi, even if they are near the border. Results have shown that Trust Mode reduces geolocation service checks by over 20%, allowing Xpoint customers to realize significant cost savings compared to legacy industry technologies.
“Trust Mode is a clear example of how competition fosters innovation,” the Chief Executive Officer for Xpoint, Manu Gambhir, said. “There is no need to frequently re-check the location of a bettor connected to Wi-Fi at their home despite being located near a state border.
“As well as benefiting operators, end users also benefit from Trust Mode as their battery usage will decrease due to the operator’s ability to reduce the number of location checks for players without accuracy being sacrificed. This technology will serve as a game-changer for operators looking to get the most out of their geolocation service provider.”
Xpoint is licensed and authorized in 20 states and the District of Columbia across its current customer portfolio including names such as Bet365 and PrizePicks. Trust Mode delivers efficiencies to an industry that has remained largely static due to previously low levels of competition. Trust Mode saves iGaming operators money while enhancing user experience. Roll-out for the service is expected later this year.
The company’s flagship geolocation platform for iGaming, Xpoint Verify, is an advanced toolset for geo-compliance. The service is focused on being the most accurate, allowing players in permitted locations and denying all others including those attempting to spoof their location. Xpoint Verify detects and prevents fraud while providing valuable marketing insights to operator customers.
Conferences in Europe
ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar
Innovative Technology (ITL) have announced their participation at the largest global network of gaming professionals in Spain. From 7-9 May 2024, Madrid will become the centre of the Spanish gaming industry, celebrating the 40th anniversary of Feria Internacional del Juego (FIJMA).
FIJMA is the most important event in the leisure and gaming industry in Spain where the main companies, manufacturers and experts in the industry gather to learn about the latest slots and gaming equipment innovations. The Spanish team at ITL will be exhibiting their solutions on stand A49 and plan to have their latest note recyclers and coin handling products centre stage, as well as demonstrating how their biometrics solutions can be utilised to benefit the gaming industry to prevent underage gambling.
Jose Garcia Escudero, General Manager for ITL Spain said, “We are looking forward to showing how combining our compact note recycler (NV22 Spectral) and advanced coin recycler (SMART Coin System) gives the best fit for cash handling efficiency for gaming machines in Spain. These solutions now dominate the Spanish gaming market giving operators considerable float management savings, fewer refills, and a massive reduction in coin starvation for improved machine uptime. We’ll also show the new NV4000 mixed denomination note recycler to the Spanish gaming market for the first time, ideal for high volume applications like change and redemption terminals.”
ITL have a range of AI-powered biometric solutions which perform accurate age verification at gaming venue entrances or integrated in gaming machines.
Continuing Jose said, “We will also have our age check devices on the stand for visitors to demo which can help operators prevent someone potentially underage or even self-excluded trying to play a machine or access an age restricted area. ICU Lite can be fully integrated in a gaming machine or betting terminal to automatically estimate age to prevent minors from playing. MyCheckr can be utilised at 18+ entrances to prevent access. Both devices have a one-off cost with no subscriptions and no internet required. Our technology is affordable, available to all and trusted, with no biometric personal data stored.”
Concluding Jose said, “We have very strong relationships with the Spanish market and we’re proud to know that our products will be displayed on a number of stands from our long standing customers. We’re looking forward to seeing everyone in person in Madrid and we welcome you all to stand A49.”
The post ITL Spain head to Madrid for the largest gaming exhibition in the Spanish calendar appeared first on European Gaming Industry News.
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