EveryMatrix Press Releases

Mark McMillan joins EveryMatrix as Board Member

Published

5 years ago

November 3, 2021

Reading Time: < 1 minute

B2B iGaming provider EveryMatrix has welcomed Mark McMillan to its Board of Directors as of October 1. The former William Hill U.S. Chief Financial Officer will advise on EveryMatrix’s future development plans and help steer the company towards success in the regulated U.S. iGaming market.

Mark McMillan brings aboard 20 years of experience in Corporate Finance and Strategy. After working for Ernst & Young and HSBC Global Banking, Mark McMillan joined iGaming in 2011 when he started in William Hill’s Corporate Development Office, before joining the U.S. business as CFO in 2016. Since that time, he has worked across the Group’s divisions and was involved in the acquisition of businesses in the U.S., Spain, Australia, and the U.K.

He is a graduate of the University of Birmingham with a degree in Economics and is a Chartered Accountant.

Ebbe Groes, Chief Executive Officer & Co-founder of EveryMatrix, states: “It’s a great pleasure to welcome Mark McMillan as a member of our Board of Directors. His expertise and strong track record in M&A will make for a valuable asset to our company. Skilled people like Mark are hard to come by, and we look forward to having him in our Board meetings.

“EveryMatrix has grown tremendously over the recent years, and we are transitioning to a larger and more mature organization. To successfully make the transition, we have to expand our team and reach, in particular in the U.S.”

Mark McMillan, Board Member of EveryMatrix, says: “I am pleased to be joining EveryMatrix. Together with my fellow Board Members, I will assist the founders and the Leadership team in developing and growing the company’s reach in the iGaming sector. The company expanded exponentially during the past years, and I aim to help continue this development.”

Africa

EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

Published

3 weeks ago

April 28, 2026

Wladimir P.

everymatrix-goes-live-with-betsson-africa-platform-rollout-in-cameroon

Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

EveryMatrix gains South Africa licence with customer launch pipeline on the rise

Published

3 months ago

February 17, 2026

Wladimir P.

everymatrix-gains-south-africa-licence-with-customer-launch-pipeline-on-the-rise

EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.

EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.

The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.

The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.

An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.

Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.

“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”

The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

EveryMatrix

EveryMatrix introduces Pass The Stats ahead of landmark football year

Published

4 months ago

January 16, 2026

Wladimir P.

everymatrix-introduces-pass-the-stats-ahead-of-landmark-football-year

EveryMatrix has upgraded its acclaimed turnkey sportsbook platform for 2026 by launching the player-centric football feature, Pass The Stats.

Pass The Stats allows player-based bets to carry over to their substitute when a player is substituted, removing the risk of an early loss from injury or tactical shifts, thus preserving each bet and automatically assigning it to the new player at the original odds.

Relevant for various stat-based and player prop bet categories such as goalscorers, assists, shots, and cards, the feature will be accessible in several premier competitions like the English Premier League, Champions League, and the upcoming 2026 FIFA World Cup this summer.

At its essence, it seeks to boost player involvement, increase in-game thrill, and act as an effective acquisition and retention resource for EveryMatrix’s worldwide tier-1 operator clientele.

Pass The Stats is the newest feature in EveryMatrix’s sportsbook offerings, joining the 11 sport pre-live and live Bet Builder, Early/Partial/Auto Cash Out, Early Payout, and Odds Boost.

The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.

Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.

“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.

“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”

EveryMatrix is exhibiting at ICE 2026 Barcelona between 19^th to 21^st January at stand 2Q50

The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.