The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

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FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

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Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.

With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.

“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”

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Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.

“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”

As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.

UltraPlay, a leading provider of innovative iGaming solutions, proudly announces being shortlisted for the esteemed EGR B2B Awards 2024 in the ‘White Label Partner’ category. This nomination recognizes UltraPlay’s commitment to excellence in the iGaming industry and its role as a key part of ODDS Group, a renowned company known for advancing the frontiers of digital entertainment and gaming technology.

UltraPlay’s White Label Solution offers a comprehensive, turnkey package designed for businesses aiming to quickly enter the iGaming market. This solution provides operators with everything needed to launch, including advanced sports betting and Esports platforms, integrated payment systems, and cryptocurrency technology. UltraPlay manages crucial back-end operations such as licensing and security, allowing clients to focus on brand development and customer engagement. Customizable to specific market needs, this solution accelerates the go-to-market timeline and boosts competitive capability in the fast-evolving online gaming sector.

The EGR B2B Awards are known for highlighting the best in the online gaming service sector. UltraPlay has been acknowledged for its exceptional white label solutions that empower operators to efficiently launch and manage their brands. Mario Ovcharov, CEO of UltraPlay, stated, “This nomination reflects our team’s dedication and the strong relationships we’ve built with our clients. It’s an honor that motivates us to continue innovating and maintaining high industry standards.”

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UltraPlay offers comprehensive services including sports betting, Esports, white label, and turnkey solutions, focusing on quality, security, and user experience. As part of ODDS Group, UltraPlay leverages extensive resources and deep industry expertise to enhance its offerings and support its clients globally.

The winners will be announced on June 13, 2024, bringing together industry leaders to celebrate common achievements.