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Codere to Become Real Madrid’s Official Bookmaker For Five Seasons
Codere, S.A., a leading multinational company operating in the private gaming sector, with more than 40 years of experience in the industry, has signed an extension of its sponsorship agreement with Real Madrid C.F. (“Real Madrid”) covering five seasons, until June 2026.
With this agreement, Codere reinforces its commitment to Latin America, by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.
The agreement covers both the core Codere Online1 markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.
This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing our audiences with a high quality entertainment experience.
This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.
Vicente Di Loreto, CEO of Codere, stated, “we are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”
Four decades growing in Latin America
Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.
Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.
Through Codere Online, Codere also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).
Digital growth through Codere Online
On June 22, 2021, Codere Online2, DD3 Acquisition Corp. II (Nasdaq: DDMX) and the other parties thereto, entered into a business combination agreement which, among other things, will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the United States. Codere Online, which will be majority owned and managed by Codere, intends to become the leading online gaming operator in Latin America.
For Moshe Edree, Managing Director3 of Codere Online, “the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America. It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated.”
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Marking its 15th anniversary, SOFTSWISS, a leading global iGaming software provider, is ready to surprise its clients with special gifts as a sign of appreciation.
During 2024, SOFTSWISS rolls out a wide range of gifts, bonuses, discounts, and special offers for its new and existing clients, providing a unique opportunity to celebrate the company’s anniversary together.
All new clients signing up for the SOFTSWISS Game Aggregator can enjoy a complimentary Tournament Tool connection until the end of 2024. This offer empowers new clients to create and manage engaging tournaments, fully customisable to suit their needs.
New clients of Managed Services will gain an additional discount on several support services for three months in a row. This discount can be applied to First Line and VIP player support, Player Retention and Reactivation, as well as Content Management.
Affilka by SOFTSWISS’ new clients can avoid monthly fees for renting merchant accounts until the end of 2024. The monthly merchant fees are on the platform, excluding payment systems’ commissions for cashouts.
New clients of the SOFTSWISS Casino Platform, Game Aggregator, and Sportsbook have the exclusive opportunity to explore the Jackpot Aggregator options as bonuses, available for free or at discounted rates.
For those diving into the Game Aggregator, expect 15 free days of the Jackpot Aggregator and a 15% discount on all local jackpot campaigns for the initial 150 days post-launch.
Clients opting for the Casino Platform can choose a free trial month or receive a 15% discount on local jackpots until year-end.
New Sportsbook clients could access the Jackpot Aggregator for all local jackpot campaigns free of charge for the initial 150 days since launch.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “Our 15th anniversary is not just a celebration of the past achievements but also a commitment to our future and the success of our clients. By offering bonuses and discounts to new and current clients, we aim to express our gratitude for their trust and support. It’s our way of saying thank you and investing in their continued success in the dynamic world of iGaming.”
SOFTSWISS current clients will receive various special offers via email.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Celebrate SOFTSWISS’ 15th Anniversary with Special Offers! appeared first on European Gaming Industry News.
New product allows American bettors to log-in directly to their bank accounts at online sportsbooks’ cashiers to fund real-time wagers
Paysafe, a leading payments platform, today launched Pay by Bank for iGaming, a new solution allowing U.S. online bettors to instantly and securely fund deposits at operators’ cashiers directly from their online bank account as well as cash-out winnings seamlessly. This product expands the capabilities of Paysafe’s Gateway, the iGaming payments solution that connects U.S. operators to the market’s most comprehensive range of traditional and alternative payment methods via a single integration.
Building on Paysafe’s 25+ years’ history streamlining iGaming payments, the company added Pay by Bank to respond to the growing demand from U.S. players for payment choice. The Gateway already connects operators’ cashiers to Paysafe-processed card payments, the Skrill digital wallet, the Paysafecash online cash solution, and third-party payment products. Strengthening operators’ player acquisition, Pay by Bank provides their customers with yet another payment option that is particularly appealing to the 27% of bettors who prefer transacting via direct bank transfer, according to Paysafe research.
Leveraging Paysafe’s single-integration Gateway, U.S. online gaming operators can now offer Pay by Bank to their customers, giving first-time users the ability to sync their checking or savings account in just seconds, then fund their player account securely in real-time. For returning bettors, the process is even easier, with Pay by Bank supporting one-click payments from linked accounts.
Winnings can be withdrawn from players’ sportsbook accounts just as seamlessly, with Pay by Bank enabling rapid payouts directly to linked bank accounts, again initiated through a single click.
For operators, all Pay by Bank transactions are indemnified, reducing liability if a player’s deposit from their bank account defaults. Along with helping to drive player acquisition by providing more payment choice, Pay by Bank’s other benefits for operators include strengthening customer retention by improving the overall payment experience. According to Paysafe research, transactional speed and financial security are players’ top-two priorities when it comes to the payment experience.
Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to unveil our new Pay by Bank product for our iGaming solution, which will almost certainly prove very effective in both converting and retaining players for U.S. operators, with the product’s impressive transactional speed and robust security. Through Pay by Bank, we continue to grow the Paysafe Gateway by providing American operators and their customers with unparalleled payment choices, all through a single integration.”
Paysafe will be showcasing Pay by Bank and the Paysafe Gateway while exhibiting (Booth A270) at the SBC Summit North America in New Jersey from May 7th to 9th, 2024.
iGaming casino platform provider and aggregator Groove has been shortlisted in EGR B2B Awards in the Aggregator Platform of the year category. The popular global games supplier has developed innovative in-house technology that is driving renewed interest as the company gears up to participate in SiGMA Americas this week, as it continues its Latin American expansion.
The EGR B2B Awards reward and celebrate the very best service providers in the online gaming industry, recognising the achievements of suppliers from across the world of iGaming. Independently judged by a team overseen by Deloitte, the EGR B2B Awards are considered amongst the premier awards in the iGaming industry.
One of the world’s fastest-growing aggregators, Groove has been in top gear developing powerful market positions in Europe, with the focus this year being to scale in both the Far East and Latin America.
Groove’s game portfolio, with over 15,000 casino games available on the platform, is available with a single-API integration. Interestingly, operators are able to find within the wealth of curated content games that match their best market opportunities using Groove’s new data-driven B2B Recommender.
Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games, sweepstakes, sportsbook, virtual sports and lottery.
Yahale Meltzer, COO and co-founder of Groove, proudly stated, “Groove has established itself as a prominent figure in the industry, with our games portfolio featured in numerous casinos worldwide, spanning a diverse cluster of hundreds of brands. Our rapid pace of technological advancement enables us to seamlessly integrate exciting new content, empowering operators to provide exceptional player experiences. Our unwavering goal has consistently been to pioneer market-defining products and services, and we are honoured to be shortlisted for the prestigious EGR B2B Awards.”
The post Groove’s aggregation platform shortlisted in EGR B2B Awards appeared first on European Gaming Industry News.
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