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ironSource to acquire mobile advertising and app monetization company Tapjoy

Published

5 years ago

October 15, 2021

Reading Time: 2 minutes

ironSource, a leading business platform for the App Economy, announced that it entered into an agreement to acquire the mobile advertising and app monetization company Tapjoy, Inc. (“Tapjoy”).

The acquisition is expected to strengthen the ironSource platform offering for mobile app and game developers through several areas of synergy: ironSource customers will be able to generate more revenue with greater access to diversified advertiser demand, including through the Tapjoy marketplace. In addition, customers will benefit from complementary technology allowing app developers to enrich their in-game economies; and the acquisition is also intended to increase ironSource’s SDK footprint among both apps and games, growing the company’s scale in the market.

“Our platform-based approach to serving app developers means we’re able to plug in multiple strategic additions to our software platform to add more value for customers,” said Omer Kaplan, CRO and co-founder of ironSource. “This acquisition follows that strategy, ultimately allowing us to serve our customers in the most beneficial way possible, by growing our SDK footprint, improving our monetization capabilities, and positioning our platform as a deep and integral part of the in-app and in-game economy.”

“We are delighted to be joining ironSource, a leading business platform for app developers,” said Jeff Drobick, CEO of Tapjoy. “Tapjoy’s technology powers monetization, user acquisition, and customer research for some of the world’s largest brands and app developers, with our SDK integrated on approximately 66,000 apps reaching over 1.6 billion monthly active users. As the App Economy continues to grow, we believe that ironSource is the ideal partner to further leverage our products and expertise for continued growth.”

“ironSource has a long history of successful inorganic growth,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “We plan to continue being acquisitive in the market to build out the only comprehensive, customer-centric business platform in the App Economy.”

ironSource will acquire Tapjoy for an aggregate purchase price of approximately $400 million, financed with cash from the balance sheet. Tapjoy experienced substantial revenue growth and is expected to generate approximately $81M in net revenues in calendar year 2021. Tapjoy is highly profitable and the transaction is accretive to ironSource in CY2022. The transaction is expected to close in Q421/Q122, subject to customary conditions including regulatory approvals. For more details, please visit ironSource’s investor relations site.

Diana Larina CMO at Evoplay

Evoplay promotes Diana Larina to Chief Marketing Officer

Published

12 minutes ago

May 12, 2026

Wladimir P.

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Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team.

Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and appointed Head of Marketing in November 2024.

Evoplay said Larina has led marketing initiatives spanning brand, performance and partner-focused campaigns, and contributed to a shift towards a more B2C-focused approach aimed at strengthening player engagement.

Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”

The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Playson supplies slots to StarVegas in Switzerland deal via Greentube

Published

12 minutes ago

May 12, 2026

Wladimir P.

playson-supplies-slots-to-starvegas-in-switzerland-deal-via-greentube

Playson has partnered with Swiss online casino operator StarVegas to distribute its slot content in Switzerland, with integration handled via Greentube.

StarVegas is operated by Casino Interlaken. Under the agreement, StarVegas players in Switzerland gain access to Playson titles including Thunder Coins XXL: Hold and Win, Coin Strike: Hold and Win and Pink Joker: Hold and Win.

Blanka Homor, Sales Director at Playson, said: “Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner.”

Mayke Wolf, COO at StarVegas, said: “As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers and a high-quality gaming experience tailored to the Swiss market. Our players are huge fans of Playson’s thoughtfully crafted portfolio, with its larger-than-life slots and characters that resonate strongly and stand the test of time. This makes the integration a natural addition to our platform, and we are delighted to bring this highly requested content to our players. The full portfolio can be accessed via starvegas.ch as well as through the popular StarVegas mobile apps.”

The post Playson supplies slots to StarVegas in Switzerland deal via Greentube appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers

Published

12 minutes ago

May 12, 2026

Wladimir P.

uae-lottery-and-zulekha-hospital-run-orthopaedic-workshop-for-berkeley-uae-workers

The UAE Lottery, operated by The Game L.L.C (a Momentum Group company), partnered with Zulekha Hospital to deliver an orthopaedic workshop for residents in Berkeley UAE’s shared accommodation on April 30, 2026.

The one-hour session, titled “Stronger Body, Safer Work”, focused on injury prevention, posture improvement, safer lifting techniques, and basic exercises for workers in physically demanding roles involving lifting, movement, and repetitive tasks.

Zulekha Hospital specialists led the workshop, including Dr. Saleh Kagzi, Specialist Orthopaedic Surgeon, and physiotherapist Ms. Ceona Prakash Chopde, who delivered live stretching and strengthening demonstrations. Organisers also offered optional onsite medical consultations for participants to discuss back, neck, shoulder, and joint concerns.

Commenting on the initiative, Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, said: “Through H.O.P.E. we are proud to deliver initiatives that promote health and wellbeing across various communities in the UAE. This workshop reflects our commitment to bringing practical, accessible support directly to those who can benefit most.”

Dr. Aniruddha Lahiri, Senior Director Administration at Zulekha Hospital added: “We were delighted to partner with The UAE Lottery on this important initiative. Prevention, movement, and early care play a vital role in maintaining long-term health, particularly for individuals in physically demanding professions. We hope that our practical advice helps participants in their daily lives.”

The post UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.