Latest News
ironSource to acquire mobile advertising and app monetization company Tapjoy
ironSource, a leading business platform for the App Economy, announced that it entered into an agreement to acquire the mobile advertising and app monetization company Tapjoy, Inc. (“Tapjoy”).
The acquisition is expected to strengthen the ironSource platform offering for mobile app and game developers through several areas of synergy: ironSource customers will be able to generate more revenue with greater access to diversified advertiser demand, including through the Tapjoy marketplace. In addition, customers will benefit from complementary technology allowing app developers to enrich their in-game economies; and the acquisition is also intended to increase ironSource’s SDK footprint among both apps and games, growing the company’s scale in the market.
“Our platform-based approach to serving app developers means we’re able to plug in multiple strategic additions to our software platform to add more value for customers,” said Omer Kaplan, CRO and co-founder of ironSource. “This acquisition follows that strategy, ultimately allowing us to serve our customers in the most beneficial way possible, by growing our SDK footprint, improving our monetization capabilities, and positioning our platform as a deep and integral part of the in-app and in-game economy.”
“We are delighted to be joining ironSource, a leading business platform for app developers,” said Jeff Drobick, CEO of Tapjoy. “Tapjoy’s technology powers monetization, user acquisition, and customer research for some of the world’s largest brands and app developers, with our SDK integrated on approximately 66,000 apps reaching over 1.6 billion monthly active users. As the App Economy continues to grow, we believe that ironSource is the ideal partner to further leverage our products and expertise for continued growth.”
“ironSource has a long history of successful inorganic growth,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “We plan to continue being acquisitive in the market to build out the only comprehensive, customer-centric business platform in the App Economy.”
ironSource will acquire Tapjoy for an aggregate purchase price of approximately $400 million, financed with cash from the balance sheet. Tapjoy experienced substantial revenue growth and is expected to generate approximately $81M in net revenues in calendar year 2021. Tapjoy is highly profitable and the transaction is accretive to ironSource in CY2022. The transaction is expected to close in Q421/Q122, subject to customary conditions including regulatory approvals. For more details, please visit ironSource’s investor relations site.
Powered by WPeMatico
Latest News
Endorphina explores the eternal fire in its newest slot release – All Ways Luck!
One of the top casino game providers in the iGaming industry, Endorphina, has announced the release of another new slot game on March 28th, 2024. The new game is titled All Ways Luck and features 5 reels, 4 rows, and 243 fixed pay ways, increasing the chances of players winning big.
The main theme of the game is set around a powerful volcano, burning with eternal flames and erupting in fiery wins. The deserted land in this world challenges players to test their courage and take advantage of the fire that never burns out. Filled with exciting twists and dangerous turns, this Endorphina slot appeals to the most daring and bold players looking for an unpredictable adventure and hidden treasures.
Another layer of excitement is added to the player experience when the fury of the volcano causes an earthquake to shake the reels, presenting the player with Free Games. The Free Games in All Ways Luck ensures players will stay always lucky with multipliers and scattered symbols for even bigger wins. Just like previous Endorphina slots, All Ways Luck features the Classic Risk Game and Bonus Pop mechanics.
Will you be able to find the treasure guarded by the everlasting volcano? Try your luck and test your courage on All Ways Luck!
Canada
Soft2Bet granted Ontario Certification of Registration and readies for imminent launch
Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion
Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.
Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.
Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.
Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”
Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”
Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.
Latest News
SUPER WILD FREE SPINS™ SET TO TAKE PLAYERS ON A WILD RIDE
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, is delighted to announce the launch of Super Wild Free Spins to the B3/LBO market.
Players can immerse themselves in the thrill of a brand-new 10-win line slot game, where every spin promises wild excitement. Experience the adrenaline rush of an exhilarating bonus round, triggered by landing three or more bonus symbols. Achieving this feat awards 12 Free Spins along with a generous cash prize!
The Super Wild symbol steals the spotlight in this slot, expanding to fill the reels, elevating the excitement to new heights by upgrading symbols to lucrative rewards in both the base game and Free Spins bonus.
The Super Wild symbol steals the spotlight in this slot, expanding to fill the reels, elevating the excitement to new heights by upgrading symbols to lucrative rewards in both the base game and Free Spins bonus.
But wait, there’s more! During Free Spins, Super Wild Symbols not only award extra spins but also upgrade symbols for higher payouts.
Richard Terry, UK Market Product Director, said: “Super Wild Free Spins is a quality addition to the B3 sector, coming hot on the heels of a stunning set of recent titles. This vibrantly themed slot with a classic expanding wild mechanic is sure to appeal to experienced and new slot players alike.”
Find out more here: inseinc.com
-
Central Europe7 days ago
HIPTHER’s Prague Gaming & TECH Summit 2024 reaches new milestones with record registrations and prominent sponsors
-
Africa6 days ago
A Comparative Analysis Of Land-Casinos and Online Casinos in South Africa 2024
-
Africa6 days ago
A Comparative Analysis Of Land-Casinos and Online Casinos in South Africa 2024
-
Latest News7 days ago
Svenska Spel Strengthens Management Team
-
Central Europe6 days ago
HIPTHER’s Prague Gaming & TECH Summit 2024 Boasts All-star Sponsors and Record Registrations
-
Asia7 days ago
Crane Payment Innovations partners with Mohegan INSPIRE’s Casino
-
Canada7 days ago
iGaming Ontario Seeks Proposals for a Centralized Self-exclusion Solution Until April 24, 2024
-
Latest News6 days ago
Week 12/2024 slot games releases