Canada
ILLINOIS SPORTSBOOKS HIT $400 MILLION IN WAGERING IN AUGUST Sports betting volume rises in August, foreshadowing what will be a busy fall, according to PlayIllinois
Illinois sportsbooks began to emerge from a summer slowdown in August with an 8.5% gain in betting volume from July, the first month-over-month gain in wagering since March. The boost to more than $400 million in wagering was welcome ahead of a critical time of year for the industry, according to PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.
“Interest in baseball, particularly the White Sox, coupled with the return of football in August, set the stage for what will certainly be the busiest four-month stretch ever for Illinois’ legal sports betting industry,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIllinois.com. “After summer, any gain is welcome. But the gains in August should pale in comparison to what we see with a full football schedule.”
Illinois’ retail and online sportsbooks accepted $400.4 million in bets in August, up 185.8% from $140.1 million in August 2020 and up 8.5% from $369.1 million in July, according to official data released Tuesday. The per-day betting volume grew to $12.9 million over the 31 days of August, up from $4.5 million per day in August 2020 and $11.9 million per day in July.
Gross gaming revenue fell 12.3% to $32.7 million in August from $37.3 million in July, which produced $26.8 million in adjusted gross revenue. August’s profit yielded $4.3 million in state and local taxes.
Baseball garnered the most interest in August, drawing $139.6 million in wagers, up from $124.0 million of action in July. Tennis ($43.4 million) and soccer ($30.8 million) drew significant interest, too. With just a handful of college and NFL preseason games, in addition to futures betting, football attracted $17.2 million in wagering.
August’s volume helped push the industry to $4.0 million in wagers and $326.3 million in gross gaming revenue for the year. And with football projected to draw more than $20 billion in wagering across the country, the state could reach $6 billion in wagering and $500 million in gross revenue by year’s end.
“There is little question that the final four months of the year will bring an onslaught of fresh records,” said Joe Boozell, lead analyst for PlayIllinois.com. “The biggest unknown is how much will in-person registration and the ban on wagering on in-state college teams drag on betting volume. We know it will be a strong finish to the year for sportsbooks, but it won’t be as good for the industry as it could have been.”
August’s wagering included $380.2 million in online bets, accounting for 95.0% of the state’s handle. DraftKings/Casino Queen topped Illinois again with $149.2 million in combined online and retail handle, up from $122.7 million in July. The operator took in a market-best $146.6 million in online wagers, too. In all, DraftKings generated a market-leading $11.3 million in gross gaming revenue, a notable gain from $9.5 million in July after the operator began offering profitable same-game parlays.
FanDuel was second with $111.5 million in online and retail wagers, down from $118.5 million in bets in July. $110.9 million of August’s wagering came online. The result was $10.5 million in gross gaming revenue.
The leaders were followed by:
- BetRivers/Rivers Casino ($73.5 million in wagers, including $64.8 million online; $6.1 million in revenue)
- PointsBet/Hawthorne Race Course ($28.9 million in wagers, including $27.3 million online; $2.5 million in revenue)
- Barstool/Hollywood Aurora ($26.4 million in wagers, including $25.5 million online; $2.1 million in revenue)
- Caesars by William Hill/Grand Victoria ($6.5 million in wagers, including $5.2 million online; -$157,256 in revenue)
- Argosy ($3.3 million in retail wagers; $242,700 in revenue)
- Hollywood Joliet ($771,613 in retail wagers; $74,856 in revenue)
- Par-A-Dice ($266,658 in wagers; $5,043 in revenue)
“The return of football brings in high betting volume, which is a motivator for every operator,” Boozell said. “But the value of football season for sportsbooks isn’t just in short-term profitability. Strong engagement offers sportsbooks an opportunity to grow their customer base by using aggressive promotions and other marketing strategies. And that can pay off even after the football season ends.”
For more revenue information, visit PlayIllinois.com/revenue.
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CasinoCanada partners with FortuneJack to expand crypto casino coverage
CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.
Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
FanDuel Announces New Partnership with Toronto Tempo
FanDuel has announced a new partnership with the Toronto Tempo, becoming its first official iGaming partner.
This multi-year agreement brings together two brands committed to expanding women’s sports in Canada. Through this collaboration, FanDuel positions itself as the best Sportsbook and Casino for fans to engage with Canada’s women’s team, bringing them closer to the action and women’s basketball than ever before.
“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada,” said Tom Burdakin, Vice President of Marketing at FanDuel.
“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement,” said Lisa Ferkul, Chief Revenue Officer at Toronto Tempo.
FanDuel has had a front row seat to the growth of women’s sports in recent years as a proud official partner of the WNBA. Through this partnership and FanDuel’s best in class WNBA offering, fans can engage in more ways than any other platform from tip-off to buzzer.
As the first Sportsbook and Casino partner, FanDuel and the Toronto Tempo will bring exclusive fan initiatives to FanDuel’s customers, as well as in-arena visibility and digital activations to connect fans with the excitement of the WNBA both on and off the court.
The post FanDuel Announces New Partnership with Toronto Tempo appeared first on Americas iGaming & Sports Betting News.
Canada
Canadian Lottery Coalition Names Molly Cormier as Executive Director
The Canadian Lottery Coalition (CLC) announced the appointment of Molly Cormier as Executive Director.
Cormier joins the Coalition from Atlantic Lottery (AL), bringing extensive experience in public relations, marketing, and policy engagement within Canada’s regulated gaming sector. She has worked closely with governments and regulators on responsible gambling and consumer protection, and previously served with the Government of New Brunswick. Her background as a journalist further informs her work at the intersection of regulation, public policy and public accountability. Cormier will lead the CLC’s work with governments, regulators, and industry stakeholders as Canada responds to the rapid growth of online gambling and the policy challenges that have come with it.
Since online single‑event sports betting was legalized in Canada in August 2021 – and accelerated by Ontario’s launch of an open iGaming model in April 2022 – Canadians from coast to coast have experienced a sharp increase in gambling advertising, particularly across live sports, in local sports and entertainment venues, and on digital media. That rapid shift, combined with the continued spread of illegal and unregulated online gambling websites targeting Canadians with misleading advertising and accepting real‑money wagers, is the policy challenge that led provincial lottery corporations to form the Canadian Lottery Coalition in 2021. Established decades ago by their respective provincial governments, these lottery corporations have social purpose at the core of their mandates; prioritizing the prevention of gambling-related harms while generating revenues that fund essential public services and community priorities.
“Molly brings the experience, leadership and judgment the Coalition needs as governments and regulators confront growing challenges around gambling advertising and consumer protection. She understands the urgency of supporting player health, especially in the face of clear gaps in federal law and enforcement,” said Dallas McCready, President and CEO of AL and a member of the CLC Executive Board.
The Canadian Lottery Coalition is a pan-Canadian alliance of provincial lottery corporations – AL, Loto-Québec, Manitoba Liquor and Lotteries, and British Columbia Lottery Corporation – that hold the authority to manage and operate gambling in their respective provinces. The Coalition’s mandate is to collaborate in order to advance a gambling market in Canada where player health is prioritized and protected by strong, enforceable laws; legal gambling is clearly distinguishable from illegal and unregulated offerings; and provincially regulated lotteries continue to deliver social and economic benefit to communities across the country.
“I am pleased to join the Coalition at a time when the need for clear, coordinated national policy to protect player health, especially among young Canadians, has never been greater. My priorities will be to address gaps in federal legislation and regulation related to the promotion and advertising of online gambling, particularly sports betting; respond to the continued proliferation of illegal online gambling websites in Canada; and strengthen collaboration with governments, regulators and industry stakeholders. Canadians should be able to clearly distinguish between legal, accountable gambling options and offshore sites that operate outside Canadian and provincial laws and public safeguards,” said Cormier.
The Coalition will continue to advocate for policy approaches that put responsible gambling, consumer protection and regulatory integrity first. That includes support for Bill S-211, National Framework on Sports Betting Advertising Act, currently making its way through Parliament. The new bill is a meaningful first step that seeks to establish a national framework for sports betting advertising and would help create clearer national guardrails for the promotion and advertising of online gambling throughout Canada.
The Coalition also sees the 2025 Manitoba court decision against Bodog as an important step forward in its mandate. The Court of King’s Bench of Manitoba found that Bodog had no lawful authority to offer or advertise online gambling products and services in Manitoba, a significant win for consumer protection, enforcement and the integrity of Canada’s provincially regulated system. The reasoning of the Court’s decision in Manitoba would apply in every Coalition jurisdiction.
The post Canadian Lottery Coalition Names Molly Cormier as Executive Director appeared first on Americas iGaming & Sports Betting News.
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