Canada
HowToBet.com Releases Insights on Betting Trends of the NFL Season
HowToBet.com has released its latest overview of betting trends for the 2021 to 2022 NFL Season. By analyzing a multitude of data points, HowToBet.com provides its audience with expert insight on how to bet on the current NFL landscape and where participants should focus their efforts.
In its annual study entitled Americans’ 2021 NFL Betting Plans, the American Gaming Association reported that a record 45.2 million Americans will wager on the 2021 NFL Season. This is a 36% increase from the year prior. The same study showed that 19.5 million will place a bet online, up 73% from 2020. 14.6 million will participate in a paid fantasy contest or other type of pool competition (a 69% year-over-year increase), while 10.5 million will place a bet at a physical casino sportsbook and 6.7 million will place a bet with a bookie.
“We are excited to see numbers go up year-after-year, with more states opening their doors to legal and regulated gambling,” said Cristian Campan, product owner of HowToBet.com
“The number of Americans that will be acquainted with legal gambling is set to increase exponentially. We feel it is important to educate people on how to take calculated betting decisions. This comes with a great level of responsibility, as it is crucial for new participants to understand the importance of betting with their head rather than with their hearts. Doing the former will allow them to develop a healthy relationship with sports betting and gambling.”
The HowToBet.com team is committed to creating educational content that helps guide newcomers in making smarter betting decisions. The team recently launched its very first video podcast in partnership with gambling media veterans Daryl Fein and Sean Miller, who have more than 50 years of combined gambling experience. On the show, Fein and Miller explain how to bet, where to bet it, and who to bet on. They take the time to explain where to find the best odds, how to make educated decisions and the thought process necessary to making weekly predictions on teams from across the league. In short, the podcast truly helps newcomers learn how to bet.
The spike in sports gambling over the past year has mostly been attributed to the increase in legally licensed U.S. betting jurisdictions from 19 to 24, which account for 111 million Americans being able to bet legally within their home state lines. High levels of sports fan enthusiasm for the season are also projected to be a major factor, as fans are excited to return to stadiums after COVID-19 had a major impact on their participation in 2020.
The online sports handle was up 6% in July (and +2% year-over-year) to $613 million, while the sports gross gaming revenue (GGR) was -5% lower at $48.2 million. igaming revenues in Michigan hit a new high in August and were up 2% in July ($97.2 million). The sports handle was 2% higher at $192 million, but the GGR dropped by -19% to $15.9 million.
Tune in to the HowToBet Podcast on Apple Podcasts, Spotify, YouTube, and HowToBet.com to get more betting tips.
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Alberta
Peter & Sons Enters Alberta with Full Game Portfolio
Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.
The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.
Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.
Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps goes live with bet365 in Alberta on day one of regulated market
Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.
The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.
As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.
The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps goes live with bet365 in Alberta on regulated market day one
Deal expands bet365 casino rollout in Spain and Ontario, with 50+ Gaming Corps titles certified for Alberta from 13 July 2026.
Gaming Corps has launched with bet365 in Alberta on the first day of the province’s regulated iGaming market opening (13 July 2026), while also expanding its content footprint with the operator in Spain and Ontario.
The Sweden-based, publicly listed game developer said it is among the first wave of studios certified for Alberta, supporting bet365’s entry with more than 50 games available at launch. The day-one portfolio spans Slots, Table, Plinko, Mine Games and Instant Blitz.
Gaming Corps said the expanded partnership includes its football-themed titles, including Penalty Champion: Goals to Glory, plus the 3 Pigs series (3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog and 3 Pigs of the Caribbean).
The rollout also brings Gaming Corps’ new Low RTP Blackjack titles to bet365, which the supplier said are designed around 93.57% RTP and approximately 6% operator hold, with side-bet mechanics and flexible branding options.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365 at said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on regulated market day one appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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