Latest News

Relax Gaming partners with William Hill for latest UK expansion

Published

5 years ago

October 11, 2021

George Miller

Reading Time: 2 minutes

iGaming giant adds leading supplier’s content to boost UK footprint

Relax Gaming, the igaming aggregator and supplier of unique content, has penned a deal with William Hill in a significant step towards a major expansion of its games offering in the UK.

The leading operator will also benefit from a choice of all of Relax’s Powered by Relax and Silver Bullet platform partners.

This collaboration was made possible by Relax’s high-quality partnership programmes and comes as a result of the company’s rapidly growing reputation as a content creator, having produced hundreds of high-quality games.

In Relax’s latest move towards global expansion, the deal will see the operator host the supplier’s range of titles. Games that will now be added to William Hill’s site include the award-winning Money Train 2, an exhilarating slot with a 50,000x maximum win available via its Money Cart Bonus Round.

Top Dawg$ will also be showcased by the operator, overflowing with features including mystery respins and free spins, accompanied by a funky hip-hop West Coast/East Coast soundtrack.

Commenting on such an important deal for its UK expansion, Andrew Crosby, Director of Account Management at Relax Gaming, said: “We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.

“Our partnership with William Hill evidences the value that Relax brings to the table for both the operators and the studios we work with. Offering the industry’s most sought-after selection of gaming experiences, we’re highly confident that we’ll enjoy many years of working together.”

Craig Staples, Head of Gaming Content at William Hill added: “We are delighted to partner with the leading supplier of game-changing content, and offer Relax’s award-winning games, as well as slots from its highly innovative partnership studios.

With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”

Now regarded as one of the industry’s leading aggregators, Relax Gaming provides its partners with upwards of 2,000 online casino games.

This encompasses a wide range of titles, from its high performing proprietary slots to an expansive library of content from hand-picked third-party studios via its partnership programmes.

In tandem with its continued success, the leading supplier secured the award for Unique Gaming Company of the Year at the UK’s International Gaming Awards in September.

This was preceded by four EGR B2B Awards in July, including Innovation in Mobile and Casino Software Provider, as well as two CasinoBeats Developer Awards at the SBC Summit in Malta.

Latest News

Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking

Published

9 hours ago

June 4, 2026

Wladimir P.

bettormetrics-publishes-world-cup-trading-benchmark;-tipico-leads-uptime-ranking

Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.

Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.

The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.

Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”

The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”

Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.

“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”

The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GoldenRace

GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026

Published

11 hours ago

June 4, 2026

Wladimir P.

goldenrace-to-showcase-v5-mobile-betting-solution-at-peru-gaming-show-2026

GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.

The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.

GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.

Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.

The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.

The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

betcore

BetOnGames launches Cricket Strike Crash for its crash games portfolio

Published

12 hours ago

June 4, 2026

Wladimir P.

betongames-launches-cricket-strike-crash-for-its-crash-games-portfolio

BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.

Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.

The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.

Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.

A product video is available here.

The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.