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Penta Esports announces ‘Penta Amateur League’ exclusively for aspiring esports athletes

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Penta Esports has announced the launch of its first grassroot esports league, ‘Penta Amateur League’ featuring a total prize pool of ₹50,00,000 for each season consisting of ten months. Focused on players from the grassroot level of the esports ecosystem, this league will bring opportunities for the budding esports athletes from the country. Each season will feature one or more esports titles every month and a monthly prize pool of ₹5,00,000. The ‘Penta Amateur League’ is exclusively for amateurs and semi-professional esports athletes and teams. The games chosen for the tournament throughout the league will be platform agnostic and will include PC, console and mobile titles.

The ‘Penta Amateur League’ season 1 will run for six months, October 2021 to March 2022 with a monthly prize pool of ₹5,00,000, adding up to a total prize pool of ₹30,00,000.

Said Penta Esports founder and CEO Anurag Khurana “Our primary vision to start Penta Esports was to bring opportunities to the grassroot players and eventually facilitate the entire journey for esports athletes. This league is a first step in that direction, with more to come in the future.”

The first month of season 1 will feature World Cricket Championship 3 on mobile and Gran Turismo Sport on PS4/PS5 as titles for the month, with each title having a prize pool of ₹2,50,000. The registrations for the league run from 6 to 13 October. The matches this month will be held between 16 to 31 and will be broadcast live from 29 to 31 of October. The league will start with qualifier matches and go into playoffs, culminating into the finals.

Says Nextwave Multi Media co-founder and CEO, P.R. Rajendran, “With WCC, we wanted to bring along a rich, competitive cricket experience for everyone and hence we not only polished the game but also brought in the ‘Esports Lobby’ feature. We believe the ‘Penta Amateur League’ will bring an excellent opportunity for players who want to be esports athletes and we’re glad to be a part of it.”

The matches will be broadcast live from playoffs on the Facebook and YouTube channels of Penta Esports. The finals will also be preceded by the ‘Penta Talk Show’, featuring experts reviewing the qualifiers and discussing the playoffs.Registrations are now open on Penta Esports’ recently launched platform,  pentaesports. com.

The company recently launched its tournament IP titled ‘Penta Challenge’ with the first tournament being on the game Valorant. This tournament marked the launch of Penta Esports’ platform. The platform will be a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

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Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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