Canada
Conscious Gaming Selects Leading Data Encryption Specialist IXUP to Bolster Responsible Gaming Exclusion and Sports Integrity Capabilities

Conscious Gaming and GeoComply Solutions Inc. are pleased to announce that, after a successful technical due diligence process, it has agreed to a Pilot Collaboration Agreement (the Agreement) with IXUP Limited, that will leverage IXUP’s secure database collaboration technologies in the US online gaming and sports wagering markets (the Collaboration) to support sports integrity and deliver self-exclusion capabilities across platforms and jurisdictions throughout the US.
HIGHLIGHTS:
- IXUP has entered into a Pilot Collaboration Agreement with Conscious Gaming and GeoComply Solutions Inc. to jointly develop a technology solution to address next generation needs for Responsible Gaming and Sports Integrity Solutions
- Conscious Gaming is a Nevada-based non-profit organisation founded by GeoComply that leverages technology to create a safe and responsible online gaming environment
- GeoComply, based in Canada, is the global market leader in geolocation security, the leading specialist in fraud prevention and cyber security to U.S. based sports betting operators, and services nearly 100% of the U.S. iGaming market
- Consistent with Conscious Gaming’s mission, GeoComply will strengthen its existing innovative “PlayPause” product by incorporating IXUP’s secure data collaboration technologies
- “PlayPause” was initially designed and developed by GeoComply for the fast-growing U.S. digital sports betting markets for use by major sporting leagues, sports betting operators and regulators
- Key shared objective of the Collaboration is to help facilitate safe and responsible gambling for industry stakeholders, and strengthen betting integrity, by providing leading edge exclusion and self-exclusion tools
- Discussions are underway with major U.S. sports leagues, sports betting operators and regulators for participation in pilot program activities
- Rapidly growing sports betting market in the U.S., together with applications globally, offer a significant total addressable market opportunity
Details of the Collaboration
The Collaboration will provide market-leading encryption-based security and scalability to GeoComply’s “PlayPause” Multi-State Self-Exclusion product, by incorporating IXUP’s secure data collaboration technology and associated capabilities. This will ensure players, coaches, support staff, their families, and related entities (Impermissible Bettors) as well as individuals that would like to take a break or exclude themselves from gambling or wagering are excluded from participating in online betting, gaming and wagering activities, with both IXUP and GeoComply bringing essential elements to the update of “PlayPause”.
Under the terms of the Agreement, IXUP will be responsible for contributing its world-leading secure data collaboration technology, as well as developing, operating and maintaining the jointly developed product. GeoComply will contribute its existing “PlayPause” product and will be responsible for assisting with all regulatory matters, as well as overseeing all sales and marketing efforts with its existing extensive customer base with the major U.S. online betting operators.
GeoComply has successfully deployed the solution in Pennsylvania via a partnership with the Pennsylvania Gaming Control Board and is engaging with additional gaming regulatory agencies as well as major U.S. sporting leagues regarding the provision of this exclusion product in a fully operational Proof of Concept (POC) trial focused on restricting impermissible bettors.
Marcus Gracey, CEO of IXUP, commented, “For some time now we have been assessing opportunities for our secure data collaboration technologies within the lucrative U.S. sports data and sports wagering and gaming markets, which are experiencing once in a generation growth rates due to more states introducing legal online gaming. This Collaboration with GeoComply and Conscious Gaming is an ideal opportunity to showcase the application of our technology within this highly regulated market, where the handling of sensitive data is paramount, with serious consequences for non-compliance. The collaboration will involve the secure interaction of databases containing sensitive personal information supplied by the teams and leagues themselves, which will then form the basis of excluding Impermissible Bettors from making bets with sports betting operators.
We commend GeoComply for its corporate social responsibility vision being expressed through Conscious Gaming, which is committed to leveraging technical solutions to advance responsible gaming. We’re pleased to leverage
our technology to address this and other issues.
We are proud to be working with GeoComply to deliver this world leading and essential product solution and I am confident in our ability to execute, given the team we have brought together during the last 12 months, which includes our strategic advisors Matt Davey and Ian Penrose who are domain experts when it comes to sports betting technologies and associated international markets. This opportunity is also directly aligned with our strategy to leverage our core technology into the growing sports data and wagering markets and to use our technology for social good, where there are suitable opportunities to do so.”
Anna Sainsbury founder of GeoComply and Conscious Gaming, commented, “With the significant growth of sports betting in the U.S. market, it is imperative that stakeholders proactively mitigate problem gambling and effectively manage Impermissible Bettors. Whether a player has self-excluded or if they are prohibited from betting due to regulatory restrictions, a technology solution will be available that gives operators the confidence that they are compliant. IXUP’s unique secure data collaboration technology will be key to bolstering PlayPause, and we are extremely excited to be working with them to deliver this Proof of Concept and ultimately make this product available across the broader North American sports betting and iGaming landscape in coming years”.
Background to the PlayPause Opportunity and GeoComply
Consistent with the objectives of IXUP’s Collaboration Agreement with Tekkorp and Matt Davey, which included the identification of opportunities for IXUP technology within the growing U.S. digital gaming and wagering markets, Tekkorp introduced IXUP to GeoComply, to consider the potential application of IXUP technologies to the challenges associated with problem gambling and responsible gaming. After discussions and a successful period of technical due diligence, the parties have agreed to enter into the Pilot Collaboration Agreement.
GeoComply, based in Canada, is an organization with a focus on fraud prevention and cybersecurity solutions that detect fraud and help verify a customer’s true digital identity.
GeoComply’s location-based fraud detection and geolocation compliance tools have been utilised in various U.S. markets to ensure online customers are who they say they are, prior to approval of a transaction. GeoComply’s technology solutions have relevance in an online commerce setting, where it is essential that the risk of customers transacting is minimised due to the high incidence of fraud that can occur in a setting where there is no physical customer verification step.
GeoComply has nearly a 100% market share in the U.S. market within the gaming and wagering sector and has also created a non-profit, Conscious Gaming, which has been established to focus on leveraging technology and innovation to propel social responsibility initiatives including responsible gaming and consumer protection.
In the U.S. (and globally), operators are required to restrict Impermissible Bettors, from placing bets on the outcome of sporting events that involve their team. Traditional efforts to stamp out this integrity concern have focused, to a large degree, on the honesty of the Impermissible Bettors, who are asked to declare a list of all online betting accounts to which they are associated.
GeoComply saw the potential to develop a revolutionary new solution focused on creating a more streamlined and transparent process for consumers to take a break from their play as well as enabling effective restrictions on Impermissible Bettors. To make this solution more robust and less open to manipulation, GeoComply recognized the importance of utilising a database of Impermissible Bettors sourced from the sporting teams and/or leagues themselves..
The use of databases of Impermissible Bettors, supplied by the sporting teams, introduces significant data security risks and concerns related to the sharing of Personally Identifiable Information (PII) data, which led GeoComply to IXUP, which is a global specialist in the sharing and analysis of secure (encrypted) datasets.
The Product
The final IXUP enhanced “PlayPause” product is intended to be deployed as a distributed, fully encrypted, and highly secure cloud platform to enable Impermissible Betters to be registered and queried in a privacy preserving manner. The platform will use a blend of military grade encryption techniques (including homomorphic encryption) to ensure data is protected and controlled by data owners at all times, yet still enable the data to be searched to identify an Impermissible Bettor. The scalability of the cloud platform will ensure the solution can support the growing size of the sports betting market and the significant amount of data that will need to be queried in real time as a result.
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AGCO
AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.
On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.
As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.
Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.
A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.
The post AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.
“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.
“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
The post IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.
BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
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